Welcome to The Blog Category Dedicated to Google My Business

Looking to attract more customers to your area? Check out the articles in the Google My Business section: you’ll find easy-to-apply tips to optimize your presence on Google.

Blog category: Google My Business

Google Business Profile: managing your Google listing well

Your Google Business Profile, formerly Google My Business, is often the first impression customers get of your business. This category gathers my guides to create, verify, optimise and protect it.

You will find answers to the most common problems: suspended listings, addresses that cannot be changed after a move, negative or abusive reviews and difficult verification for certain trades. Each article explains the possible causes, the mistakes to avoid and the steps to follow with Google, one at a time.

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Blog categories: Branding · Google My Business · Local SEO · Local SEO by Industry · SEO · SEO Consultant · WordPress Guide

FAQ: Google Business Profile

Why was my Google Business Profile suspended?

The most common causes are a business name stuffed with keywords, an address that breaks the rules (PO box, virtual office), the wrong category, or too many edits in a short time. First correct whatever breaks Google guidelines, then submit a reinstatement request with supporting documents.

How do I get more Google reviews?

Ask at the right moment, just after a successful job, with a direct link to your listing. Reply to every review, positive or negative, in a professional tone. Never buy reviews or offer something in return: Google forbids it and it can lead to reviews or the whole listing being removed.

Which profile fields matter most?

Primary category, opening hours, phone number, service area, services and a clear description of what you do. Add real photos of your premises, team and work, then publish posts regularly to show the business is active.

How long does Google take to verify a listing?

It depends on the method Google offers: video verification, phone, email or postcard. Some listings are verified within a few days, others take several weeks, especially in sensitive trades such as locksmiths or plumbers where Google is stricter. Make sure your business name, address and category follow the guidelines before requesting verification, to avoid delays.

Should I publish posts on my Google Business Profile?

Posts are not a direct ranking factor, but they show that the business is active and give searchers more reasons to choose you: news, offers, recent work, events. A short post every week or two, with a real photo and a clear call to action, is enough for most local businesses.