How to Digitalize a Travel Agency in 2027: Tools, Booking and Automation
How can a travel agency go digital in 2027? Discover SEO, booking, CRM, automation, AI and software solutions for travel businesses.
Read the articleLocal SEO by Industry: Practical Guides
Tradespeople, professional practices and local shops: explore my industry-by-industry local SEO guides to rank in Google Maps, earn more reviews and get more calls from customers near you.
Blog Category: Local SEO by Industry
Local SEO by industry: strategies adapted to each business
A taxi company, a locksmith, a roofer or a law firm do not have the same customers or the same searches on Google. This category gathers my industry-by-industry local SEO guides, with the keywords that trigger real calls, the frequent mistakes and the priority actions.
Each article starts from real cases: how a taxi company can appear in Google Maps in seven steps, how locksmiths find clients and verify their listing, or how a roofer can generate regular quote requests. The advice can be applied today, whether you work alone or with a team.
For more, see my SEO by industry page.
Blog categories: Branding · Google My Business · Local SEO · Local SEO by Industry · SEO · SEO Consultant · WordPress Guide
SEO Mistakes to Avoid for Your Taxi Business
SEO mistakes to avoid for your taxi business, and the best practices to improve your local visibility on Google.
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Local SEO for Roofers: The Complete Guide to Attracting More Customers
Local SEO for roofers: Business Profile, local pages and content to generate more quote requests. Complete guide and practical tips.
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How to Find Taxi Customers: Strategies That Really Work
Discover how to attract more taxi customers through local SEO, Google My Business and an effective digital strategy.
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How Do Locksmiths Find Clients?
Discover how locksmiths can attract new customers through local SEO: a comprehensive guide with practical tips.
Read the articleFAQ: local SEO by industry
Why adapt SEO to each industry?
Because customers do not search for an emergency locksmith, a lawyer or a restaurant in the same way. Search terms, competition, the weight of reviews and the catchment area all change from one trade to another. An adapted strategy targets the searches that actually generate calls for your business.
Which businesses benefit most from local SEO?
Local and emergency trades: locksmiths, plumbers, roofers, glaziers, taxis and private hire, as well as health professionals, practices and shops. For these businesses, appearing in the Google local pack turns directly into calls and quote requests.
Can you help with SEO for my industry?
Yes. I start by analysing the searches and competitors in your sector and city, then propose an action plan that fits. You will find pages for each type of business on my SEO by industry page.
Does every industry need reviews to rank locally?
Reviews matter in almost every local market, but their weight varies. For emergency trades and restaurants, the number and freshness of reviews strongly influence clicks. For professions such as lawyers or doctors, the quality of the answers you give and the information on your listing also play a major role. In every case, ask satisfied customers regularly and reply to each review.
How do I find the right keywords for my trade?
List the services you offer, then add the way customers describe their problem, such as “blocked drain” rather than “drain clearance”. Combine them with the towns you cover. Look at the questions shown in Google results and at the searches suggested at the bottom of the page: they reveal the words people really use in your industry.