What I’ve Learned About SEO Since 2010 – SeoYass Experience & Insights
Since 2010, SeoYass has been sharing its SEO expertise: Practical tips and strategies to boost visibility and traffic on Google.
Read the articleWelcome to The SEO Consultant Category of My Blog
Explore the various articles in the SEO Consultant blog category: you’ll discover practical tips and effective SEO strategies to improve your Google ranking and boost your online visibility.
Blog Category: SEO Consultant
The SEO consultant profession, from the inside
This category brings together my articles about the SEO consultant profession: what a consultant really does day to day, how to choose one and how to work together effectively. I share what I have learned since 2010 working with tradespeople, professional practices, small businesses and e-commerce sites in Europe and beyond.
You will find practical guides to compare a consultant, a freelancer and an agency, the questions to ask before signing a quote, the mistakes that cost money and the metrics that show whether your SEO is really improving. The goal is to help you make good decisions, whether you work with me or with someone else.
Looking for hands-on support? See my SEO consultant page and my SEO packages.
Blog categories: Branding · Google My Business · Local SEO · Local SEO by Industry · SEO · SEO Consultant · WordPress Guide
Who is the Best SEO Consultant in 2026?
Who is the best SEO consultant? The criteria that matter: experience, method, transparency, verifiable reviews and pricing.
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How To Choose an SEO Consultant?
Want to improve your website's SEO? Learn how to choose the right SEO consultant by following our advice.
Read the articleFAQ: working with an SEO consultant
What is the difference between an SEO consultant and an agency?
An independent SEO consultant handles your project personally, from the diagnosis to the actions and the reporting. You have one contact who knows your site and your market. An agency often splits the work between several people (sales, project manager, writer), which can suit very large projects but sometimes dilutes responsibility. That is why I work directly with each client.
How long does it take to see results?
Technical fixes and an optimised Google listing can make a difference within a few weeks. Lasting rankings on competitive searches usually take three to six months of regular work. In the audit I separate the quick wins from the longer actions and agree clear tracking indicators with you.
How do I know if an SEO consultant is doing a good job?
Ask for a written action plan, reports you can understand and indicators linked to your business: visibility on key searches, organic traffic, calls and quote requests. Be wary of anyone who guarantees the number one spot. A good consultant explains what they do, why, and what you can expect. My SEO packages are listed openly.
Do I need a consultant if I already have a web designer?
A web designer builds the site; an SEO consultant makes sure it can be found. The two roles overlap on structure, speed and page titles, but SEO also covers keyword research, content strategy, your Google listing, links and ongoing monitoring. I regularly work alongside web designers, giving them clear recommendations so that the site is built right from the start.
What does a typical month of SEO support include?
It depends on the plan, but a month usually combines technical checks, improvements to existing pages, new content where it is needed, work on your Google listing and a clear report. The aim is to spend time where it has the most impact on calls and enquiries, not to tick boxes. Priorities are reviewed each month with you.