Website Redesign
Is your website outdated, slow or no longer generating enquiries? I carry out the redesign of your website: modern, responsive, fast and optimised for Google, without losing the rankings you have already earned.
Audit of the existing site, 301 redirects, testing and follow-up after launch: a redesign is prepared like an SEO migration.

+350
Completed Projects

+320
Satisfied customers

11
Active Projects

+17
Years of Experience
What is a website redesign?
A website redesign means rethinking an existing site in depth: its design, architecture, content, technical setup and SEO. The domain name and the pages that perform are kept or redirected, so the visibility you have already earned on Google is not lost.
It is also called a site redesign, revamp or site migration. Depending on your situation, it can be a simple visual refresh or a complete rebuild, for example when moving to WordPress.
Unlike a website creation project that starts from scratch, a redesign has to protect what exists: Google rankings, backlinks, domain history and useful content.
In short: a successful redesign makes your site clearer, faster, more convincing and still visible on Google, thanks to an audit, a URL strategy, a modern design and follow-up after launch.
- When should you redesign your website?
- My website redesign method in 6 steps
- Redesign and SEO: how not to lose your rankings?
- What a custom website redesign includes
- Redesign, optimisation or creation: what to choose?
When should you redesign your website?
There is no universal lifespan for a website. These are the situations that most often justify a redesign.
An outdated design
Your site no longer reflects the image or the quality of your work. Visitors doubt before they even read.
A site that is poor on mobile
A large share of visits happen on smartphones. A site that is hard to read or use on mobile loses enquiries.
A slow site
Heavy pages, long loading times, poor Core Web Vitals: user experience and SEO both suffer.
Few enquiries generated
The traffic is there, but calls, forms and quote requests do not follow: the journey and calls to action need rework.
Ageing technology
Obsolete CMS or theme, abandoned plugins, a site that is hard to edit: maintenance becomes costly and risky.
A confusing structure
Illogical menu, pages competing with each other, old content: Google struggles to understand your site.
My website redesign method in 6 steps
Every redesign follows a precise framework, designed to protect your SEO and deliver a site that converts.
Audit of the existing site
Analysis of traffic, the pages that matter, rankings, technical errors and inbound links, notably with Google Search Console.
Strategy and structure
Goals, visitor journey, keywords per page and URL plan: every old address is matched to its new destination.
Modern design
A visual direction aligned with your image, mobile-first and conversion-oriented.
WordPress and Divi build
Custom development, optimised content, semantic markup, lightweight images and internal linking.
Testing and 301 redirects
Checks on responsiveness, links, forms, speed and indexability. 301 redirects put in place.
Launch and follow-up
Go-live, sitemap submission, Search Console monitoring and fixes after the migration.
Redesign and SEO: how not to lose your rankings?
A poorly prepared redesign can make a site’s visibility drop. The goal is to limit the risks and lay better foundations. No ranking can be guaranteed, but the method clearly reduces the classic mistakes. To go further: SEO audit, technical SEO and on-page SEO.
URLs and 301 redirects
Keeping the addresses that perform and redirecting every old URL to the most relevant page.
Tags and content
Title, meta description, Hn headings and copy kept or improved for every important page.
Controlled indexing
XML sitemap, robots file, removal of staging blocks and coverage checks.
Post-launch tracking
Monitoring of errors and rankings in Search Console to fix things quickly after migration.
What a custom website redesign includes
Design and user experience
Modern interface, intuitive navigation, clear hierarchy and well-placed calls to action.
Responsive
Polished display on desktop, tablet and mobile, tested before go-live.
Speed and performance
Lightweight pages, optimised images and caching compatibility.
Technical and on-page SEO
Semantic structure, a single H1, ordered headings, optimised tags and keywords worked page by page.
Security and compliance
WordPress security best practices, legal pages and cookie consent management.
Conversion
Forms, call buttons and journeys designed to turn visits into enquiries.
Redesign, optimisation or creation: what to choose?
Not every situation calls for a full redesign. The initial audit shows the most relevant option for your budget and goals.
| Your situation | Recommended solution |
|---|---|
| Recent site but poorly visible on Google | SEO optimisation: on-page SEO and SEO audit |
| Old site, outdated design, existing traffic | Redesign keeping URLs, with 301 redirects |
| Site on a limited or obsolete CMS | Redesign with migration to WordPress |
| Weak or scattered content | Editorial redesign and page restructuring |
| No website yet | Website creation |
How much does a website redesign cost?
The price of a redesign depends on several criteria: the number of pages, the level of design customisation, the expected features (forms, booking, shop), the amount of content to carry over or write, and the SEO stakes such as the number of URLs to redirect.
I do not publish a standard price: every project is quoted after studying your current site, with a personalised quote and a clear scope.
Why entrust your redesign to SeoYass rather than a web agency?
A redesign touches design, technology and SEO at once. I combine these three skills so the new site is beautiful, fast and visible. See my work and my references.
One point of contact
You talk directly to the person who designs and optimises your site.
An SEO-first approach
SEO is planned from the audit, not added at the end.
WordPress and Divi
A site you own, scalable and simple to evolve.
Post-launch follow-up
Indexing and error checks after go-live.
A redesign suited to small businesses, tradespeople and professionals
I carry out redesigns of showcase and service websites for entrepreneurs, small businesses, tradespeople, local shops and professionals. If your activity depends on local visibility, the redesign can come with a local SEO strategy and work on SEO for your business.
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What My Clients Say
Let’s talk about your redesign project
Latest Articles
On the SeoYass blog, I publish guides and articles on SEO, leveraging my expertise and experience as an international SEO consultant.
FAQ: website redesign
What is a website redesign?
A website redesign means rethinking an existing site: design, structure, content, technical setup and SEO. The domain name and the pages that work are kept or redirected so that the visibility already earned on Google is not lost.
When should you redesign your website?
There is no universal lifespan. A redesign becomes relevant when the site looks dated, displays badly on mobile, loads slowly, no longer generates enquiries, is hard to update or relies on obsolete technology. An audit of the existing site shows whether to redesign or simply optimise.
Does a website redesign make you lose your Google rankings?
Not necessarily, but the risk exists if the migration is poorly prepared: URLs changed without a 301 redirect, lost tags, deleted pages or indexing errors. A prior audit, a mapping between old and new URLs and follow-up in Google Search Console reduce this risk. Temporary ranking fluctuations remain possible after launch, and no ranking can be guaranteed.
How long does a website redesign take?
The duration depends on the number of pages, the level of customisation, the features and how quickly approvals and content arrive. A schedule is set at the quote stage, once your current site has been analysed.
How much does a website redesign cost?
The price varies with the number of pages, the design, the features, the amount of content to carry over or write and the SEO stakes. I do not publish a standard price: every project gets a personalised quote after studying your current site.
What is the difference between a redesign and a website creation?
A website creation starts from zero, with no history. A redesign starts from an existing site: it has to preserve its rankings, backlinks and useful content while modernising the design, technology and user experience.
Can I keep my domain name and my content?
Yes, in most cases. The domain name is kept, and the content that performs is carried over, rewritten or enriched after analysis. Pages of little use can be merged or redirected to relevant pages.
Do I need to switch to WordPress to redesign my site?
It is not mandatory, but WordPress is a solid choice for small businesses: a site you own, scalable, SEO-friendly and simple to update. I carry out my redesigns with WordPress and Divi.




