Website Redesign

Is your website outdated, slow or no longer generating enquiries? I carry out the redesign of your website: modern, responsive, fast and optimised for Google, without losing the rankings you have already earned.

Audit of the existing site, 301 redirects, testing and follow-up after launch: a redesign is prepared like an SEO migration.

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What is a website redesign?

A website redesign means rethinking an existing site in depth: its design, architecture, content, technical setup and SEO. The domain name and the pages that perform are kept or redirected, so the visibility you have already earned on Google is not lost.

It is also called a site redesign, revamp or site migration. Depending on your situation, it can be a simple visual refresh or a complete rebuild, for example when moving to WordPress.

Unlike a website creation project that starts from scratch, a redesign has to protect what exists: Google rankings, backlinks, domain history and useful content.

In short: a successful redesign makes your site clearer, faster, more convincing and still visible on Google, thanks to an audit, a URL strategy, a modern design and follow-up after launch.

📌 In brief
Website redesign with WordPress and Divi: modern responsive design, speed and a 301 migration plan that protects your Google rankings. Request a quote.
On the menu:
  • When should you redesign your website?
  • My website redesign method in 6 steps
  • Redesign and SEO: how not to lose your rankings?
  • What a custom website redesign includes
  • Redesign, optimisation or creation: what to choose?
By SeoYass, SEO consultant since 2010 · Updated on

When should you redesign your website?

There is no universal lifespan for a website. These are the situations that most often justify a redesign.

1.

An outdated design

Your site no longer reflects the image or the quality of your work. Visitors doubt before they even read.

2.

A site that is poor on mobile

A large share of visits happen on smartphones. A site that is hard to read or use on mobile loses enquiries.

3.

A slow site

Heavy pages, long loading times, poor Core Web Vitals: user experience and SEO both suffer.

4.

Few enquiries generated

The traffic is there, but calls, forms and quote requests do not follow: the journey and calls to action need rework.

5.

Ageing technology

Obsolete CMS or theme, abandoned plugins, a site that is hard to edit: maintenance becomes costly and risky.

6.

A confusing structure

Illogical menu, pages competing with each other, old content: Google struggles to understand your site.

My website redesign method in 6 steps

Every redesign follows a precise framework, designed to protect your SEO and deliver a site that converts.

1.

Audit of the existing site

Analysis of traffic, the pages that matter, rankings, technical errors and inbound links, notably with Google Search Console.

2.

Strategy and structure

Goals, visitor journey, keywords per page and URL plan: every old address is matched to its new destination.

3.

Modern design

A visual direction aligned with your image, mobile-first and conversion-oriented.

4.

WordPress and Divi build

Custom development, optimised content, semantic markup, lightweight images and internal linking.

5.

Testing and 301 redirects

Checks on responsiveness, links, forms, speed and indexability. 301 redirects put in place.

6.

Launch and follow-up

Go-live, sitemap submission, Search Console monitoring and fixes after the migration.

Redesign and SEO: how not to lose your rankings?

A poorly prepared redesign can make a site’s visibility drop. The goal is to limit the risks and lay better foundations. No ranking can be guaranteed, but the method clearly reduces the classic mistakes. To go further: SEO audit, technical SEO and on-page SEO.

1.

URLs and 301 redirects

Keeping the addresses that perform and redirecting every old URL to the most relevant page.

2.

Tags and content

Title, meta description, Hn headings and copy kept or improved for every important page.

3.

Controlled indexing

XML sitemap, robots file, removal of staging blocks and coverage checks.

4.

Post-launch tracking

Monitoring of errors and rankings in Search Console to fix things quickly after migration.

What a custom website redesign includes

Design and user experience

Modern interface, intuitive navigation, clear hierarchy and well-placed calls to action.

Responsive

Polished display on desktop, tablet and mobile, tested before go-live.

Speed and performance

Lightweight pages, optimised images and caching compatibility.

Technical and on-page SEO

Semantic structure, a single H1, ordered headings, optimised tags and keywords worked page by page.

Security and compliance

WordPress security best practices, legal pages and cookie consent management.

Conversion

Forms, call buttons and journeys designed to turn visits into enquiries.

Redesign, optimisation or creation: what to choose?

Not every situation calls for a full redesign. The initial audit shows the most relevant option for your budget and goals.

Your situation Recommended solution
Recent site but poorly visible on Google SEO optimisation: on-page SEO and SEO audit
Old site, outdated design, existing traffic Redesign keeping URLs, with 301 redirects
Site on a limited or obsolete CMS Redesign with migration to WordPress
Weak or scattered content Editorial redesign and page restructuring
No website yet Website creation

How much does a website redesign cost?

The price of a redesign depends on several criteria: the number of pages, the level of design customisation, the expected features (forms, booking, shop), the amount of content to carry over or write, and the SEO stakes such as the number of URLs to redirect.

I do not publish a standard price: every project is quoted after studying your current site, with a personalised quote and a clear scope.

Why entrust your redesign to SeoYass rather than a web agency?

A redesign touches design, technology and SEO at once. I combine these three skills so the new site is beautiful, fast and visible. See my work and my references.

1.

One point of contact

You talk directly to the person who designs and optimises your site.

2.

An SEO-first approach

SEO is planned from the audit, not added at the end.

3.

WordPress and Divi

A site you own, scalable and simple to evolve.

4.

Post-launch follow-up

Indexing and error checks after go-live.

A redesign suited to small businesses, tradespeople and professionals

I carry out redesigns of showcase and service websites for entrepreneurs, small businesses, tradespeople, local shops and professionals. If your activity depends on local visibility, the redesign can come with a local SEO strategy and work on SEO for your business.

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What My Clients Say

EXCELLENT
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Based on 34 reviews
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Abderazak Essabry profile picture
Abderazak Essabry
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seoyass est pour moi le meilleur expert SEO dans les pays francophones. Très pro, à l'écoute et toujours de bon conseils. Grâce à lui, mon site a gagné en visibilité. Je recommande sans hésiter
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Denise Wyse
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Working with Seoyass has been a game changer for our online visibility. His expertise in SEO and Google optimization is outstanding. He doesn’t just improve rankings , he builds a real strategy focused on sustainable growth and qualified traffic. Clear communication, data-driven decisions, and impressive results. Highly recommended for anyone serious about dominating local and international search results.
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ALAN HERLUISON
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J’ai fait appel à seoyass pour améliorer le SEO de réputation de ma marque sur Google. Grâce à son expertise en référencement naturel, SEO local et gestion de l’e-réputation, la visibilité et l’image de mon entreprise se sont nettement améliorées dans les résultats de recherche Google. Seoyass est un professionnel sérieux, réactif et à l’écoute. Il propose des solutions efficaces, des tarifs pas chers et transparents, ainsi qu’un devis gratuit. Son accompagnement m’a permis de mieux contrôler ma présence en ligne et de renforcer la confiance de mes clients. Je le recommande vivement à toute entreprise souhaitant améliorer sa réputation sur Google, développer sa visibilité en ligne et bénéficier de l’expertise d’un spécialiste du référencement et de l’e-réputation.
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karin
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J’ai contacté seoyass car je voulais améliorer la visibilité de mon entreprise sur Google. Mon site n’apparaissait pas et je ne recevais pas de clients en ligne. Grâce à son travail en référencement naturel et sur Google My Business, je suis maintenant beaucoup plus visible sur des recherches comme couvreur lille et toiture couvreur Lille. Très bon service, je recommande aux PME qui veulent être mieux positionnées sur Google.
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Taxi Lille 59
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J’ai eu le plaisir de travailler avec SeoYass, un véritable expert en référencement. Grâce à son accompagnement, mon site web de taxi à Lille a vu sa visibilité augmenter de manière significative. SeoYass maîtrise parfaitement le SEO local et l’optimisation sur Google My Business, ce qui m’a permis d’apparaître sur la première page de Google pour mes mots-clés principaux. Je recommande vivement ses services à toute entreprise souhaitant booster sa présence en ligne et attirer plus de clients locaux.
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We Are Barista
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"Un immense merci ! En seulement 5 minutes, ce responsable SEO a réussi à m'expliquer des concepts complexes de Google que l'IA n'avait pas réussi à me faire comprendre en 3 jours de recherches intensives. C'est un gain de temps incroyable. Je le recommande vivement à tous ceux qui respectent leur temps et leur argent. Une expertise rare et une pédagogie redoutable."
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Valentine MED JABIR
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J’ai fait appel à SeoYass en tant que consultant SEO en suisse pour améliorer la visibilité de mon entreprise. Le travail sur le référencement et le SEO local a été clair, efficace et surtout mesurable. En quelques mois, ma fiche Google My Business est passée devant plusieurs concurrents. Très professionnel, à l’écoute et orienté résultats
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wasfi rami
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Tariq Jaiathe
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SeoYass maîtrise parfaitement le référencement Google. En peu de temps, j’ai vu une nette amélioration de ma visibilité et de mes contacts. Travail sérieux, efficace et résultats au rendez-vous. Je recommande sans hésiter.
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Ali Hassan
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Absolutely amazing experience with Seoyass! Their team is extremely professional, responsive, and truly understands SEO and digital growth. They delivered exactly what they promised and even guided me with strategies that helped my website improve faster than expected. I really appreciate their honesty, commitment, and high-quality work. If you’re looking for reliable SEO services, Seoyass is definitely one of the best choices. Highly recommended!

Let’s talk about your redesign project

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On the SeoYass blog, I publish guides and articles on SEO, leveraging my expertise and experience as an international SEO consultant.

FAQ: website redesign

What is a website redesign?

A website redesign means rethinking an existing site: design, structure, content, technical setup and SEO. The domain name and the pages that work are kept or redirected so that the visibility already earned on Google is not lost.

When should you redesign your website?

There is no universal lifespan. A redesign becomes relevant when the site looks dated, displays badly on mobile, loads slowly, no longer generates enquiries, is hard to update or relies on obsolete technology. An audit of the existing site shows whether to redesign or simply optimise.

Does a website redesign make you lose your Google rankings?

Not necessarily, but the risk exists if the migration is poorly prepared: URLs changed without a 301 redirect, lost tags, deleted pages or indexing errors. A prior audit, a mapping between old and new URLs and follow-up in Google Search Console reduce this risk. Temporary ranking fluctuations remain possible after launch, and no ranking can be guaranteed.

How long does a website redesign take?

The duration depends on the number of pages, the level of customisation, the features and how quickly approvals and content arrive. A schedule is set at the quote stage, once your current site has been analysed.

How much does a website redesign cost?

The price varies with the number of pages, the design, the features, the amount of content to carry over or write and the SEO stakes. I do not publish a standard price: every project gets a personalised quote after studying your current site.

What is the difference between a redesign and a website creation?

A website creation starts from zero, with no history. A redesign starts from an existing site: it has to preserve its rankings, backlinks and useful content while modernising the design, technology and user experience.

Can I keep my domain name and my content?

Yes, in most cases. The domain name is kept, and the content that performs is carried over, rewritten or enriched after analysis. Pages of little use can be merged or redirected to relevant pages.

Do I need to switch to WordPress to redesign my site?

It is not mandatory, but WordPress is a solid choice for small businesses: a site you own, scalable, SEO-friendly and simple to update. I carry out my redesigns with WordPress and Divi.