{"id":323373,"date":"2026-04-10T15:31:45","date_gmt":"2026-04-10T15:31:45","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=323373"},"modified":"2026-04-18T00:21:37","modified_gmt":"2026-04-18T00:21:37","slug":"google-analytics","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/google-analytics\/","title":{"rendered":"Google Analytics Definition"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||39px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; 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header_text_align=&#8221;left&#8221; header_text_color=&#8221;#96c5f2&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;55px&#8221; custom_margin=&#8221;12px||-4px|||&#8221; custom_padding=&#8221;||32px|||&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;60px&#8221; header_line_height_phone=&#8221;40px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Definition of Google Analytics: Understanding the Web Analytics Tool<\/h1>\n<p>[\/et_pb_text][difl_breadcrumbs separator_text=&#8221;\u00bb&#8221; breadcrumbs_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; pages_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; home_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; active_page_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; home_text=&#8221;Accueil : SeoYass&#8221; 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text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google Analytics is a free tool offered by Google that allows you to measure, analyze, and understand the behavior of a website\u2019s visitors.<\/p>\n<p>Through dashboards and detailed reports, it provides valuable data on audience, traffic acquisition, conversions, and the user journey.<\/p>\n<p>Used by millions of websites worldwide, Google Analytics has become an essential digital marketing tool for driving a data-driven strategy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; 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Since July 2023, only GA4 is supported by Google.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"How to get trained in Google Analytics?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"To learn how to use Google Analytics effectively:<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->Sign up for Google Skillshop, Google\u2019s free training platform.<!-- [et_pb_line_break_holder] -->Take online courses on OpenClassrooms, Udemy, or LinkedIn Learning.<!-- [et_pb_line_break_holder] -->Check the official Google Analytics guides and practice directly on your own website or on Google\u2019s demo account.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"Does Google Analytics comply with the GDPR?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"Google Analytics can be used in a GDPR-compliant way, but it is not automatically compliant by default.<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->Compliance depends on how it is configured and used:<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->User consent must be obtained before any tracking (cookies\/analytics activation).<!-- [et_pb_line_break_holder] -->A clear and up-to-date privacy policy is required.<!-- [et_pb_line_break_holder] -->Additional safeguards may be needed depending on data transfers and configuration.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"Can Google Analytics be connected to other tools?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"Yes, Google Analytics can be connected to many tools to enrich your data analysis:<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->Google Ads: to track your advertising campaigns.<!-- [et_pb_line_break_holder] -->Google Search Console: to analyze your SEO performance.<!-- [et_pb_line_break_holder] -->Google Tag Manager: for advanced event management without editing the source code.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }]<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;58px|auto||auto||&#8221; custom_padding=&#8221;12px||12px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How does Google Analytics work?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|55px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The Tagging System (tracking code)<\/h3>\n<p>To track visitors, Google Analytics uses a JavaScript tracking code (called a \u201ctag\u201d) installed on every page of the website. This script collects anonymous information about each visit.<\/p>\n<h3>Data Collection and Processing<\/h3>\n<p>Raw data is sent to Google\u2019s servers, processed, and then organized into metrics and dimensions (e.g., \u201csessions,\u201d \u201cusers,\u201d \u201cacquisition channel\u201d).<\/p>\n<h3>Report Presentation<\/h3>\n<p>Users access reports through a web interface or a mobile app. These reports are customizable and allow in-depth exploration of traffic and user behavior.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;96%&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Main features of Google Analytics<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|34px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Custom Dashboard<\/h3>\n<p>Create dashboards tailored to your goals: SEO, e-commerce, advertising campaigns\u2026<\/p>\n<h3>Audience Analysis<\/h3>\n<p>Understand who visits your site: age, gender, location, device used, interests.<\/p>\n<h3>Traffic Acquisition Tracking<\/h3>\n<p>Identify the channels that bring you the most visitors: organic search (SEO), Google Ads, social media, etc.<\/p>\n<h3>Visitor Behavior<\/h3>\n<p>Analyze the most viewed pages, bounce rate, user journeys, and exit pages.<\/p>\n<h3>Conversion Tracking<\/h3>\n<p>Create custom goals to track important actions: sales, forms, sign-ups.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;24px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to use Google Analytics effectively?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|19px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Install the Tracking Code<\/h3>\n<p>Place the Global Site Tag (gtag.js) on all pages of your website or use Google Tag Manager.<\/p>\n<h3>Set Up Goals<\/h3>\n<p>Define what you consider a \u201cconversion\u201d: purchase, click, video view\u2026<\/p>\n<h3>Analyze Key Data<\/h3>\n<p>Don\u2019t get lost in the numbers: focus on the metrics that support your marketing goals.<\/p>\n<h3>Avoid Common Mistakes<\/h3>\n<p>\ud83d\udd39 Not filtering internal traffic<\/p>\n<p>\ud83d\udd39 Not setting up specific views<\/p>\n<p>\ud83d\udd39 Forgetting UTM parameters for campaigns<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;65px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Benefits of Google Analytics for your digital strategy<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|47px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Informed decisions<\/span>: You base your choices on facts, not intuition.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Continuous optimization<\/span>: Improve your website based on real data.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Measurable ROI<\/span>: Measure the profitability of your marketing actions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;65px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Google Analytics and SEO: A powerful duo<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|47px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\u00a0Identify the Best Traffic Sources<\/h3>\n<p>Which SEO pages attract the most visitors? Which queries perform well?<\/p>\n<h3>Analyze SEO Performance<\/h3>\n<p>Bounce rate, session duration, conversions: all indicators to evaluate your organic search performance.<\/p>\n<h3>Improve High-Potential Content<\/h3>\n<p>Identify pages with high traffic or good conversion rates to boost them further.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;05 FAQ&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2024\/01\/FAQ-Module-3.png&#8221; custom_margin=&#8221;0px|||-2px|false|false&#8221; custom_padding=&#8221;67px||67px||true|false&#8221; custom_padding_tablet=&#8221;90px||90px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; 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text_font=&#8221;Space Grotesk|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;50px&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_color=&#8221;#96c5f2&#8243; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||41px||false|false&#8221; custom_margin_tablet=&#8221;||50px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;32px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;42px&#8221; text_line_height_phone=&#8221;38px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>FAQ: Everything You Need to Know About Google Analytics<\/h2>\n<p>[\/et_pb_text][difl_faq activate_on_first_time=&#8221;on&#8221; 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ans_button_font_size=&#8221;16px&#8221; content_heading_6_font=&#8221;Space Grotesk|500|||||||&#8221; content_heading_6_text_color=&#8221;RGBA(255,255,255,0.87)&#8221; content_heading_6_font_size=&#8221;16px&#8221; design_answer_text_ul_text_color=&#8221;RGBA(255,255,255,0.87)&#8221; design_answer_text_ul_line_height=&#8221;2em&#8221; question_text_font_size_tablet=&#8221;18px&#8221; question_text_font_size_phone=&#8221;15px&#8221; question_text_font_size_last_edited=&#8221;on|phone&#8221; active_design_question_text_font_size_tablet=&#8221;18px&#8221; active_design_question_text_font_size_phone=&#8221;16px&#8221; active_design_question_text_font_size_last_edited=&#8221;on|tablet&#8221; design_answer_text_font_size_tablet=&#8221;13px&#8221; design_answer_text_font_size_phone=&#8221;17px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; design_answer_text_ul_font_size_tablet=&#8221;13px&#8221; design_answer_text_ul_font_size_phone=&#8221;13px&#8221; design_answer_text_ul_font_size_last_edited=&#8221;on|tablet&#8221; border_radii_faq_item_wrapper_border=&#8221;on|33px|33px|33px|33px&#8221; border_width_all_faq_item_wrapper_border=&#8221;0px&#8221; border_radii_que_wrapper_border=&#8221;on|100px|100px|100px|100px&#8221; border_radii_active_que_wrapper_border=&#8221;on|36px|36px|36px|36px&#8221; border_radii_ans_wrapper_border=&#8221;off|||36px|36px&#8221; border_radii_ans_button_border=&#8221;on|100px|100px|100px|100px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221; ans_button_bg_color_gradient_2__hover_enabled=&#8221;on|desktop&#8221; ans_button_bg_color_gradient_2__hover=&#8221;#c2e998&#8243; ans_button_bg_color_gradient_1__hover_enabled=&#8221;on|desktop&#8221; ans_button_bg_color_gradient_1__hover=&#8221;#02cc87&#8243;][difl_faqitem question=&#8221;Is Google Analytics free?&#8221; question_title_tag=&#8221;p&#8221; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-32-3.png&#8221; close_que_img_alt_txt=&#8221;Is Google Analytics free&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-33-3.png&#8221; open_que_img_alt_txt=&#8221; Google Analytics is free&#8221; hide_faq_item=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_text_color=&#8221;#FFFFFF&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; border_color_all_que_wrapper_border_tablet=&#8221;&#8221; border_color_all_que_wrapper_border_phone=&#8221;&#8221; border_color_all_que_wrapper_border_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Yes, Google Analytics 4 (GA4) is completely <strong>free<\/strong>. It allows access to a wide range of data on your website\u2019s audience and performance. For large enterprises requiring advanced features (SLA, BigQuery, extended data), Google offers a paid version: Google Analytics 360.<\/p>\n<p>[\/difl_faqitem][difl_faqitem question=&#8221;What is the difference between GA4 and Universal Analytics?&#8221; question_title_tag=&#8221;p&#8221; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-310.png&#8221; close_que_img_alt_txt=&#8221;What is the difference between GA4 and Universal Analytics&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-33-2.png&#8221; open_que_img_alt_txt=&#8221;the difference between GA4 and Universal Analytics&#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_text_color=&#8221;#FFFFFF&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>GA4 is the new generation of Google Analytics. It is based on an event-driven model rather than sessions like in Universal Analytics. GA4 provides a better overview of user journeys across all devices (desktop, mobile, app) and natively includes predictive analytics. Since July 2023, only GA4 is supported by Google.<\/p>\n<p>[\/difl_faqitem][difl_faqitem question=&#8221;How to get trained in Google Analytics?&#8221; question_title_tag=&#8221;p&#8221; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-311.png&#8221; close_que_img_alt_txt=&#8221;How to get trained in Google Analytics&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-307.png&#8221; open_que_img_alt_txt=&#8221; get trained in Google Analytics&#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>To learn how to use Google Analytics effectively:<\/p>\n<ul>\n<li>Sign up for Google Skillshop, Google\u2019s free training platform.<\/li>\n<li>Take online courses on OpenClassrooms, Udemy, or LinkedIn Learning.<\/li>\n<li>Check the official Google Analytics guides and practice directly on your own website or on Google\u2019s demo account.<\/li>\n<\/ul>\n<p>[\/difl_faqitem][difl_faqitem question=&#8221;Does Google Analytics comply with the GDPR?&#8221; question_title_tag=&#8221;p&#8221; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-312.png&#8221; close_que_img_alt_txt=&#8221;Does Google Analytics comply with the GDPR&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-308.png&#8221; open_que_img_alt_txt=&#8221;Google Analytics is comply with the GDPR&#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Google Analytics can be used in a GDPR-compliant way, but it is not automatically compliant by default.<\/p>\n<p>Compliance depends on how it is configured and used:<\/p>\n<ul>\n<li>User consent must be obtained before any tracking (cookies\/analytics activation).<\/li>\n<li>A clear and up-to-date privacy policy is required.<\/li>\n<li>Additional safeguards may be needed depending on data transfers and configuration.<\/li>\n<\/ul>\n<p>[\/difl_faqitem][difl_faqitem question=&#8221;Can Google Analytics be connected to other tools?&#8221; question_title_tag=&#8221;p&#8221; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-313.png&#8221; close_que_img_alt_txt=&#8221;Can Google Analytics be connected to other tools&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-309.png&#8221; open_que_img_alt_txt=&#8221;Google Analytics can be connected to other tools&#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Yes, Google Analytics can be connected to many tools to enrich your data analysis:<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Google Ads<\/span>: to track your advertising campaigns.<\/li>\n<li><span style=\"text-decoration: underline;\">Google Search Console<\/span>: to analyze your SEO performance.<\/li>\n<li><span style=\"text-decoration: underline;\">Google Tag Manager<\/span>: for advanced event management without editing the source code.<\/li>\n<\/ul>\n<p>[\/difl_faqitem][\/difl_faq][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;45px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SEO Resources:<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;-5px||18px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|22px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]\ud83d\udd39 <a href=\"https:\/\/www.skills.google\/paths\/2267\" target=\"_blank\" rel=\"noopener\" title=\"Certification of Google Analytics\">Google Analytics Certification<\/a><br \/>\n\ud83d\udd39 <a href=\"https:\/\/developers.google.com\/analytics?hl=en\" target=\"_blank\" rel=\"noopener\" title=\"Creating a Google Analytics \">Creating a Google Analytics Account<\/a><br \/>\n<a href=\"https:\/\/www.seoyass.com\/en\/definition\/\" title=\"Definitions of other terms\">\ud83d\udd39 Definitions of other terms<\/a><\/p>\n<p>In addition, I recommend:<\/p>\n<p>\ud83d\udd39<a href=\"https:\/\/www.seoyass.com\/en\/blog\/author\/seoyass\/\"> What is SEO?<\/a><br \/>\n\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/why-cant-your-customers-find-you\/\">Why can\u2019t your customers find you?<\/a><br \/>\n\ud83d\udd39 How to rank on Google<br \/>\n\ud83d\udd39 How to put your business on Google?<br \/>\n\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/what-is-the-optimal-objective-of-an-seo-plan\/\">What is the ideal objective of an SEO plan?<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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custom_padding=&#8221;1.5%|5.5%|1.5%|5.5%|true|true&#8221; custom_padding_tablet=&#8221;80px|70px|80px|70px|true|true&#8221; custom_padding_phone=&#8221;11px|15px|11px|15px|true|true&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;PT Serif|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;46px&#8221; header_line_height=&#8221;57.6px&#8221; body_font=&#8221;Share Tech|700|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;36px&#8221; body_line_height=&#8221;50px&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; header_text_align_tablet=&#8221;center&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;36px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;42px&#8221; header_line_height_phone=&#8221;36px&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; body_text_align_tablet=&#8221;center&#8221; body_text_align_phone=&#8221;center&#8221; body_text_align_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;26px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; body_line_height_tablet=&#8221;50px&#8221; body_line_height_phone=&#8221;40px&#8221; 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box_shadow_color=&#8221;rgba(139,139,139,0.2)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|hover&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.seoyass.com\/wp-content\/uploads\/2025\/02\/Sites-Internet-a-Vendre-seoyass.jpg&#8221; alt=&#8221;Sites Internet \u00e0 Vendre&#8221; title_text=&#8221;Sites Internet \u00e0 Vendre-seoyass&#8221; url=&#8221;https:\/\/www.seoyass.com\/consultant-seo\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;62%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;24px|||||&#8221; border_radii=&#8221;on|200px|200px|200px|200px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech|700|||||||&#8221; text_text_color=&#8221;#96c5f2&#8243; text_font_size=&#8221;22px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px|||&#8221; link_option_url=&#8221;https:\/\/www.seoyass.com\/consultant-seo\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>SeoYass\u00a0<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;25.5px&#8221; custom_margin=&#8221;|0px|22px|0px|false|true&#8221; custom_padding=&#8221;|15px|19px|15px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I&#8217;m <a href=\"https:\/\/www.seoyass.com\/en\/\">SeoYass, an SEO expert<\/a> with over 15 years of experience. I&#8217;ve worked with small and medium-sized businesses, successfully completing more than 350 projects. Passionate about local SEO, I continuously learn and refine my strategies to deliver the best performance for my clients.<\/p>\n<p>[\/et_pb_text][difl_dual_button btn_left_background_bgcolor=&#8221;#0053a5&#8243; use_left_button_icon=&#8221;off&#8221; btn_right_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; use_right_button_icon=&#8221;off&#8221; left_button=&#8221;\ud83d\udcd6 Learn More About Me&#8221; left_button_url=&#8221;https:\/\/www.seoyass.com\/en\/seo-consultant\/self-taught-seo-consultant\/&#8221; left_button_margin=&#8221;|8px|||false|false&#8221; left_button_margin_tablet=&#8221;|8px|||false|false&#8221; left_button_margin_phone=&#8221;|4px|||false|false&#8221; left_button_margin_last_edited=&#8221;on|phone&#8221; left_button_padding=&#8221;11px|24px|11px|24px|true|false&#8221; left_button_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; left_button_padding_phone=&#8221;10px||10px|15px|true|false&#8221; left_button_padding_last_edited=&#8221;on|tablet&#8221; right_button_margin=&#8221;|||8px|false|false&#8221; right_button_margin_tablet=&#8221;|||8px|false|false&#8221; right_button_margin_phone=&#8221;|||4px|false|false&#8221; right_button_margin_last_edited=&#8221;on|phone&#8221; right_button_padding=&#8221;11px|24px|11px|24px|true|true&#8221; right_button_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; right_button_padding_phone=&#8221;10px|15px|10px|15px|true|true&#8221; right_button_padding_last_edited=&#8221;on|tablet&#8221; alignment=&#8221;center&#8221; alignment_tablet=&#8221;center&#8221; alignment_phone=&#8221;center&#8221; alignment_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;top_two_btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; left_button_font=&#8221;Open Sans|700|||||||&#8221; left_button_text_color=&#8221;#ffffff&#8221; left_button_font_size=&#8221;16px&#8221; right_button_font=&#8221;Open Sans|700|||||||&#8221; right_button_text_color=&#8221;#96c5f2&#8243; right_button_font_size=&#8221;16px&#8221; min_height=&#8221;35px&#8221; custom_margin=&#8221;1px|||||&#8221; left_button_font_size_tablet=&#8221;15px&#8221; left_button_font_size_phone=&#8221;13px&#8221; left_button_font_size_last_edited=&#8221;on|tablet&#8221; right_button_font_size_tablet=&#8221;15px&#8221; right_button_font_size_phone=&#8221;10px&#8221; right_button_font_size_last_edited=&#8221;on|tablet&#8221; border_radii_left_button=&#8221;on|8px|8px|8px|8px&#8221; border_width_all_left_button=&#8221;1px&#8221; border_color_all_left_button=&#8221;#FFFFFF&#8221; border_radii_right_button=&#8221;on|8px|8px|8px|8px&#8221; border_width_all_right_button=&#8221;2px&#8221; border_color_all_right_button=&#8221;#96c5f2&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; btn_left_background_bgcolor__hover_enabled=&#8221;on|desktop&#8221; btn_left_background_bgcolor__hover=&#8221;#00478c&#8221; btn_right_background_bgcolor__hover_enabled=&#8221;on|desktop&#8221; btn_right_background_bgcolor__hover=&#8221;rgba(0,83,165,0.1)&#8221;][\/difl_dual_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition of Google Analytics: Understanding the Web Analytics Tool<div class=\"et_pb_with_border et_pb_module difl_breadcrumbs difl_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"df_breadcrumbs_container\">\r\n                             \r\n                            <div class=\"df_breadcrumbs_wrapper\">\r\n                                <ul class=\"df-breadcrumbs\"><li class=\"df-breadcrumbs-item df-breadcrumbs-start\"><a href=\"https:\/\/www.seoyass.com\/en\/\"  rel=\"home\"><span class=\"df-breadcrumbs-text\">  Accueil : SeoYass <\/span><\/a><\/li><\/ul>\r\n                            <\/div>\r\n\r\n                        <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Google Analytics is a powerful web [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":323385,"parent":280935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"difl_page_category":[],"class_list":["post-323373","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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