{"id":323320,"date":"2026-04-08T19:15:37","date_gmt":"2026-04-08T19:15:37","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=323320"},"modified":"2026-08-17T19:10:54","modified_gmt":"2026-08-17T19:10:54","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/","title":{"rendered":"Google Ads Definition"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;155deg&#8221; background_color_gradient_stops=&#8221;#070b14 0%|#0f1623 50%|#18263f 100%&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||16px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; custom_margin=&#8221;40px|auto||auto|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||34px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;order: 2;||margin-bottom: 0px !important;&#8221; custom_css_main_element_phone=&#8221;order: 2;||margin-bottom: 0px !important;&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Share Tech|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#96c5f2&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;55px&#8221; custom_margin=&#8221;12px||-4px|||&#8221; custom_padding=&#8221;||4px|||&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;60px&#8221; header_line_height_phone=&#8221;40px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Definition of Google Ads<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_orientation=&#8221;right&#8221; module_class=&#8221;sy-bcm&#8221; custom_margin=&#8221;|0px|16px||false|false&#8221; custom_padding=&#8221;|3px||0px|false|false&#8221; min_height=&#8221;0px&#8221;]<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home: SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">Google Ads Definition<\/span><\/li><\/ol><\/nav>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;29px&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Google Ads<\/strong>, formerly known as Google AdWords, is Google\u2019s online advertising platform.<\/p>\n<p>It allows businesses, freelancers, and organizations to run paid ads on the Google search engine, on YouTube, and across the Display Network (partner websites).<\/p>\n<p>\ud83d\udc49 In short: Google Ads is the tool that lets you buy instant visibility on Google through an advertising auction system.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; url_new_window=&#8221;off&#8221; button_text=&#8221;Need Help With Local SEO?&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;20px&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; button_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|false&#8221; custom_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; custom_padding_phone=&#8221;10px||10px|15px|true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;12px|||||&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;top_two_btn sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: 30px !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: 30px !important;&#8221;][et_pb_image src=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/04\/best-google-ads-definition.jpg&#8221; alt=&#8221;google ads definition&#8221; title_text=&#8221;best google ads definition&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; max_width=&#8221;74%&#8221; custom_margin=&#8221;57px|||||&#8221; border_radii=&#8221;on|300px|300px|300px|300px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||25px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;24px|auto||auto||&#8221; custom_padding=&#8221;0px||0px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How Does Google Ads Work?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|12px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The principle is based on a cost-per-click (CPC) bidding system:<\/p>\n<p>\ud83d\udd39 You choose keywords related to your business (e.g., taxi Paris, Italian restaurant Lyon).<\/p>\n<p>\ud83d\udd39 You set an advertising budget and a maximum bid per click.<\/p>\n<p>\ud83d\udd39 Your ad appears in Google\u2019s sponsored results when a user searches for those keywords.<\/p>\n<p>\ud83d\udd39 You only pay when someone clicks on your ad.<\/p>\n<p>\ud83d\udd11 Key takeaway: Google Ads allows you to reach a targeted audience at the right moment, with precise control over your costs.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||18px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;4px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Use Google Ads? (Concrete Benefits)<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|13px|43px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 Immediate visibility: Unlike <a href=\"https:\/\/www.seoyass.com\/en\/definition\/seo\/\">SEO<\/a>, which takes time, Google Ads provides instant presence at the top of Google.<\/p>\n<p>\ud83d\udd39 Precise targeting: By keywords, location, age, interests, schedule, and more.<\/p>\n<p>\ud83d\udd39 Performance tracking: With <a href=\"https:\/\/www.seoyass.com\/en\/definition\/google-anal\">Google Analytics<\/a> and <a href=\"https:\/\/www.seoyass.com\/en\/definition\/google-search-console\/\">Google Search Console<\/a>, you can monitor clicks, conversions, and return on investment (ROI).<\/p>\n<p>\ud83d\udd39 Budget flexibility: You can start with just a few euros per day and adjust your campaigns in real time.<\/p>\n<p>\ud83d\udc49 Concrete example: A taxi driver in Marseille can instantly appear at the top of searches for \u201ctaxi Marseille gare Saint-Charles\u201d thanks to a well-optimized Google Ads campaign.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->\t    {<!-- [et_pb_line_break_holder] -->\t      \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->\t      \"@type\": \"BreadcrumbList\",<!-- [et_pb_line_break_holder] -->\t      \"itemListElement\": [ <!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 1,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"International SEO consultant specializing in local SEO - SeoYass\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 2,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"Definition \u2013 Terms used in SEO\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 3,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"Definition of Google Ads\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}\t\t    <!-- [et_pb_line_break_holder] -->\t    ]}<!-- [et_pb_line_break_holder] -->\t    <\/script><!-- [et_pb_line_break_holder] --><script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@type\": \"FAQPage\",<!-- [et_pb_line_break_holder] -->  \"mainEntity\": [{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"What is the definition of Google Ads?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"Google Ads is Google\u2019s advertising platform that allows businesses to buy online visibility through paid ads on the search engine and its partner sites.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"Is Google Ads effective for small businesses?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"Yes, Google Ads is particularly suitable for small and medium-sized businesses because it allows precise local targeting and a controlled budget.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"What is the difference between Google Ads and organic search (SEO)?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"Google Ads generates immediate results through advertising, while SEO provides lasting visibility through website optimization.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"How much does a Google Ads campaign cost?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"The cost depends on the chosen keywords and competition, but it is possible to start from \u20ac5 to \u20ac10 per day.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"Can Google Ads be managed by yourself?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"Yes, the interface is accessible, but hiring an expert allows you to optimize campaigns and improve return on investment.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }]<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||14px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;30px|auto||auto||&#8221; custom_padding=&#8221;7px||7px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;6px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Google Ads vs SEO: Key Differences<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|21px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 SEO (organic search): Long-term strategy, free but slower results.<\/p>\n<p>\ud83d\udd39 Google Ads (SEA \u2013 Search Engine Advertising): Short-term strategy, paid but immediate results.<\/p>\n<p>\ud83d\udca1 Ideal approach: Combine both: SEO + Google Ads = sustainable visibility + fast results.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||18px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;0px||0px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;24px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Types of Google Ads Campaigns<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|19px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Search Campaigns<\/span>: Text ads on Google search results.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Display Campaigns<\/span>: Visual banner ads on partner websites.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Shopping Campaigns<\/span>: Product ads with image and price.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">YouTube Campaigns (Video)<\/span>: Ads shown before or during videos.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Performance Max (PMax) Campaigns<\/span>: Fully automated campaigns managed by Google\u2019s AI.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||20px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;6px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How Much Does Google Ads Cost?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|9px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>There is no fixed price. The cost depends on your keywords, competition, and budget.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Cost per click (CPC)<\/span>: From a few cents to several tens of euros for highly competitive sectors (e.g., lawyer, insurance, plumber).<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Recommended budget<\/span>: At least \u20ac10\u201320 per day to achieve visible results.<\/p>\n<p>\ud83d\udc49 Tip: Proper setup and regular monitoring help reduce costs and increase conversions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;4px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Google Ads and Google Search Console: Two Complementary Tools<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|13px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Google Ads<\/span>: For buying immediate paid traffic.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Google Search Console<\/span>: For analyzing and optimizing your organic traffic (SEO).<\/p>\n<p>\ud83d\udca1 By combining both, you get a complete view:<\/p>\n<p>\ud83d\udd39 What you pay for (Google Ads).<br \/>\ud83d\udd39 What you earn naturally (SEO via Search Console).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||17px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;2px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Understanding the Definition of Google Ads Is Essential<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|5px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Today, understanding the definition of Google Ads is not enough: you need to know how to use it effectively to generate traffic, leads, and sales.<\/p>\n<p>\ud83d\udc49 If you are a local business, freelancer, or e-commerce brand, Google Ads is an essential tool to boost your visibility.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sy-feat sy-fv1 sy-pal2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_padding=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;25px||25px||true|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"sy-vis\"><svg viewBox=\"0 0 560 470\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"Google Ads Definition\"><defs><linearGradient id=\"g323320\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\"><stop offset=\"0\" stop-color=\"#ffdc26\"\/><stop offset=\"1\" stop-color=\"#96c5f2\"\/><\/linearGradient><linearGradient id=\"c323320\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0\" stop-color=\"#16253f\"\/><stop offset=\"1\" stop-color=\"#0a0d1c\"\/><\/linearGradient><radialGradient id=\"r323320\" cx=\".5\" cy=\".5\" r=\".5\"><stop offset=\"0\" stop-color=\"#ffdc26\" stop-opacity=\".32\"\/><stop offset=\"1\" stop-color=\"#ffdc26\" stop-opacity=\"0\"\/><\/radialGradient><\/defs><circle cx=\"280\" cy=\"225\" r=\"225\" fill=\"url(#r323320)\"\/><rect x=\"50\" y=\"58\" width=\"460\" height=\"326\" rx=\"28\" fill=\"url(#c323320)\" stroke=\"#00314c\" stroke-width=\"2\"\/><circle cx=\"82\" cy=\"88\" r=\"6\" fill=\"#ff6b6b\"\/><circle cx=\"102\" cy=\"88\" r=\"6\" fill=\"#ffdc26\"\/><circle cx=\"122\" cy=\"88\" r=\"6\" fill=\"#4ade80\"\/><rect x=\"146\" y=\"80\" width=\"300\" height=\"16\" rx=\"8\" fill=\"#0f1a2e\"\/><rect x=\"84\" y=\"128\" width=\"392\" height=\"230\" rx=\"16\" fill=\"#0f1a2e\"\/><rect x=\"114\" y=\"304\" width=\"36\" height=\"36\" rx=\"9\" fill=\"#ffdc26\" opacity=\".7\"\/><rect x=\"176\" y=\"286\" width=\"36\" height=\"54\" rx=\"9\" fill=\"#ffdc26\" opacity=\".7\"\/><rect x=\"238\" y=\"250\" width=\"36\" height=\"90\" rx=\"9\" fill=\"#ffdc26\" opacity=\".7\"\/><rect x=\"300\" y=\"268\" width=\"36\" height=\"72\" rx=\"9\" fill=\"#ffdc26\" opacity=\".7\"\/><rect x=\"362\" y=\"214\" width=\"36\" height=\"126\" rx=\"9\" fill=\"#ffdc26\" opacity=\".7\"\/><rect x=\"424\" y=\"178\" width=\"36\" height=\"162\" rx=\"9\" fill=\"#96c5f2\" opacity=\"1\"\/><path d=\"M130 290 L192 250 L254 268 L316 214 L378 226 L440 160\" stroke=\"url(#g323320)\" stroke-width=\"5\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><circle cx=\"440\" cy=\"160\" r=\"10\" fill=\"#96c5f2\"\/><circle cx=\"440\" cy=\"160\" r=\"22\" fill=\"#96c5f2\" opacity=\".2\"\/><g><rect x=\"144.4\" y=\"392\" width=\"271.2\" height=\"48\" rx=\"24\" fill=\"#96c5f2\"\/><text x=\"280\" y=\"423\" font-family=\"Share Tech,Arial,sans-serif\" font-weight=\"700\" font-size=\"18\" fill=\"#0a0d1c\" text-anchor=\"middle\" textLength=\"227.2\" lengthAdjust=\"spacingAndGlyphs\">Google Ads Definition<\/text><\/g><g><rect x=\"329.5\" y=\"22\" width=\"170.5\" height=\"42\" rx=\"21\" fill=\"#0a0d1c\" stroke=\"#ffdc26\" stroke-width=\"2\"\/><text x=\"414.8\" y=\"49\" font-family=\"Share Tech,Arial,sans-serif\" font-weight=\"700\" font-size=\"17\" fill=\"#ffdc26\" text-anchor=\"middle\" textLength=\"136.5\" lengthAdjust=\"spacingAndGlyphs\">Page 1 target<\/text><\/g><\/svg><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;38px&#8221; header_2_line_height=&#8221;46px&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;42px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||10px|||&#8221;]<\/p>\n<h2>Google Ads Definition: understand to rank better<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;32px&#8221; text_font_size_tablet=&#8221;19px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Discover the definition of Google Ads, how it works, its costs, and its advantages. The complete guide to boosting your visibility and conversions. The next is applying them to your site and market.<\/p>\n<ul class=\"sy-checks\">\n<li>Direct application to your sector<\/li>\n<li>An action plan adapted to your situation<\/li>\n<li>Clear explanations, no needless jargon<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; button_text=&#8221;Talk about my project&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#ffdc26&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#000000&#8243; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;16px&#8221; button_letter_spacing=&#8221;-1px&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|true&#8221; custom_margin=&#8221;6px||0px|||&#8221; button_use_icon=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sy-workwrap&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"sy-wk sy-wv1 sy-pal0 sy-wc\">\n<div class=\"sy-wk-hd\">\n<div class=\"sy-wk-eye\">\/\/ RESULTS &amp; REFERENCES<\/div>\n<h2 class=\"sy-wk-h\">One method, results, verifiable reviews<\/h2>\n<pee class=\"sy-wk-s\">Every google Ads Definition project relies on measurable actions, transparent tracking and verifiable results.<\/pee><\/div>\n<div class=\"sy-wk-st\">\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<div><strong>+320<\/strong><small>SATISFIED CLIENTS<\/small><\/div>\n<div><strong>5.0 \u2605<\/strong><small>VERIFIED GOOGLE REVIEWS<\/small><\/div>\n<div><strong>+17<\/strong><small>YEARS OF EXPERIENCE<\/small><\/div>\n<\/div>\n<div class=\"sy-wk-g\">\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>001<\/b><em>REFERENCES \/ VERIFIED REVIEWS<\/em><\/div>\n<h3>How Does Google Ads Work?<\/h3>\n<pee>\ud83d\udd39 You choose keywords related to your business (e.g., taxi Paris, Italian restaurant Lyon).<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>6-12<\/strong><small>MONTHS FOR SOLID RESULTS<\/small><\/div>\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/credentials\/\">READ THE REFERENCES \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>002<\/b><em>PORTFOLIO \/ PROJECTS<\/em><\/div>\n<h3>Why Use Google Ads? (Concrete Benefits)<\/h3>\n<pee>\ud83d\udd39 Immediate visibility: Unlike SEO, which takes time, Google Ads provides instant presence at the top of Google.<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>100%<\/strong><small>POSITIVE REVIEWS 2026<\/small><\/div>\n<div><strong>11<\/strong><small>ACTIVE PROJECTS<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/portfolio\/\">VIEW THE PORTFOLIO \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>003<\/b><em>METHOD \/ EXPERTISE<\/em><\/div>\n<h3>Google Ads vs SEO: Key Differences<\/h3>\n<pee>\ud83d\udd39 Google Ads (SEA \u2013 Search Engine Advertising): Short-term strategy, paid but immediate results.<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>+320<\/strong><small>SATISFIED CLIENTS<\/small><\/div>\n<div><strong>6-12<\/strong><small>MONTHS FOR SOLID RESULTS<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/seo-services\/\">SEE MY SEO SERVICES \u2192<\/a><\/article>\n<\/div>\n<div class=\"sy-wk-cta\">\n<div><b>WANT TO BE THE NEXT CASE?<\/b><span>Tell me about your project and I will reply with a first diagnosis.<\/span><\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">SEND A BRIEF<\/a><a class=\"o\" href=\"https:\/\/www.seoyass.com\/en\/seo-audit\/mini-seo-audit\/\">FREE MINI-AUDIT<\/a><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;05 FAQ&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||-31px|-2px|false|false&#8221; custom_padding=&#8221;51px||51px||true|false&#8221; custom_padding_tablet=&#8221;90px||90px||true|false&#8221; custom_padding_phone=&#8221;40px||40px||true|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; background_image=&#8221;https:\/\/www.seoyass.com\/wp-content\/uploads\/2025\/12\/FAQ-Module-3.png&#8221; background_enable_image=&#8221;on&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;1096px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-1px|auto||auto||&#8221; custom_padding=&#8221;57px|100px|57px|100px|true|true&#8221; custom_padding_tablet=&#8221;50px|50px|50px|50px|true|true&#8221; custom_padding_phone=&#8221;25px|15px|25px|15px|true|true&#8221; border_radii=&#8221;on|16px|16px|16px|16px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;70px&#8221; box_shadow_color=&#8221;rgba(12,13,16,0.4)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Space Grotesk|500|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;50px&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_color=&#8221;#96c5f2&#8243; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||41px||false|false&#8221; custom_margin_tablet=&#8221;||50px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;32px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;42px&#8221; text_line_height_phone=&#8221;38px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>FAQ: Google Ads<\/h2>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;What is the definition of Google Ads?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Share Tech|500|||||||&#8221; title_text_color=&#8221;rgba(255,255,255,0.87)&#8221; title_font_size=&#8221;20px&#8221; title_font_size_tablet=&#8221;18px&#8221; title_font_size_phone=&#8221;15px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height=&#8221;1.2em&#8221; closed_title_font=&#8221;Share Tech|500|||||||&#8221; closed_title_font_size=&#8221;20px&#8221; closed_title_line_height=&#8221;1.2em&#8221; closed_toggle_text_color=&#8221;rgba(255,255,255,0.87)&#8221; open_toggle_text_color=&#8221;RGBA(255,255,255,0.87)&#8221; closed_toggle_background_color=&#8221;#1E2028&#8243; open_toggle_background_color=&#8221;#1E2028&#8243; body_font=&#8221;Share Tech|400|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;17px&#8221; body_font_size_phone=&#8221;15px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; icon_color=&#8221;#f2c94c&#8221; border_radii=&#8221;on|33px|33px|33px|33px&#8221; border_width_all=&#8221;0px&#8221; module_class=&#8221;sy-faq&#8221;]<\/p>\n<p>Google Ads is Google\u2019s advertising platform that allows businesses to buy online visibility through paid ads on the search engine and its partner sites.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Is Google Ads effective for small businesses?&#8221; open=&#8221;off&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Share Tech|500|||||||&#8221; title_text_color=&#8221;rgba(255,255,255,0.87)&#8221; title_font_size=&#8221;20px&#8221; title_font_size_tablet=&#8221;18px&#8221; title_font_size_phone=&#8221;15px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height=&#8221;1.2em&#8221; closed_title_font=&#8221;Share Tech|500|||||||&#8221; closed_title_font_size=&#8221;20px&#8221; closed_title_line_height=&#8221;1.2em&#8221; closed_toggle_text_color=&#8221;rgba(255,255,255,0.87)&#8221; open_toggle_text_color=&#8221;RGBA(255,255,255,0.87)&#8221; closed_toggle_background_color=&#8221;#1E2028&#8243; open_toggle_background_color=&#8221;#1E2028&#8243; body_font=&#8221;Share Tech|400|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;17px&#8221; body_font_size_phone=&#8221;15px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; icon_color=&#8221;#f2c94c&#8221; border_radii=&#8221;on|33px|33px|33px|33px&#8221; border_width_all=&#8221;0px&#8221; module_class=&#8221;sy-faq&#8221;]<\/p>\n<p>Yes, Google Ads is particularly suitable for small and medium-sized businesses because it allows precise local targeting and a controlled budget.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;What is the difference between Google Ads and organic search (SEO)?&#8221; open=&#8221;off&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Share Tech|500|||||||&#8221; title_text_color=&#8221;rgba(255,255,255,0.87)&#8221; title_font_size=&#8221;20px&#8221; title_font_size_tablet=&#8221;18px&#8221; title_font_size_phone=&#8221;15px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height=&#8221;1.2em&#8221; closed_title_font=&#8221;Share Tech|500|||||||&#8221; closed_title_font_size=&#8221;20px&#8221; closed_title_line_height=&#8221;1.2em&#8221; closed_toggle_text_color=&#8221;rgba(255,255,255,0.87)&#8221; open_toggle_text_color=&#8221;RGBA(255,255,255,0.87)&#8221; closed_toggle_background_color=&#8221;#1E2028&#8243; open_toggle_background_color=&#8221;#1E2028&#8243; body_font=&#8221;Share Tech|400|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;17px&#8221; body_font_size_phone=&#8221;15px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; icon_color=&#8221;#f2c94c&#8221; border_radii=&#8221;on|33px|33px|33px|33px&#8221; border_width_all=&#8221;0px&#8221; module_class=&#8221;sy-faq&#8221;]<\/p>\n<p>Google Ads generates immediate results through advertising, while SEO provides lasting visibility through website optimization.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How much does a Google Ads campaign cost?&#8221; open=&#8221;off&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Share Tech|500|||||||&#8221; title_text_color=&#8221;rgba(255,255,255,0.87)&#8221; title_font_size=&#8221;20px&#8221; title_font_size_tablet=&#8221;18px&#8221; title_font_size_phone=&#8221;15px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height=&#8221;1.2em&#8221; closed_title_font=&#8221;Share Tech|500|||||||&#8221; closed_title_font_size=&#8221;20px&#8221; closed_title_line_height=&#8221;1.2em&#8221; closed_toggle_text_color=&#8221;rgba(255,255,255,0.87)&#8221; open_toggle_text_color=&#8221;RGBA(255,255,255,0.87)&#8221; closed_toggle_background_color=&#8221;#1E2028&#8243; open_toggle_background_color=&#8221;#1E2028&#8243; body_font=&#8221;Share Tech|400|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;17px&#8221; body_font_size_phone=&#8221;15px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; icon_color=&#8221;#f2c94c&#8221; border_radii=&#8221;on|33px|33px|33px|33px&#8221; border_width_all=&#8221;0px&#8221; module_class=&#8221;sy-faq&#8221;]<\/p>\n<p>The cost depends on the chosen keywords and competition, but it is possible to start from \u20ac5 to \u20ac10 per day.<\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Can Google Ads be managed by yourself?&#8221; open=&#8221;off&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Share Tech|500|||||||&#8221; title_text_color=&#8221;rgba(255,255,255,0.87)&#8221; title_font_size=&#8221;20px&#8221; title_font_size_tablet=&#8221;18px&#8221; title_font_size_phone=&#8221;15px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; title_line_height=&#8221;1.2em&#8221; closed_title_font=&#8221;Share Tech|500|||||||&#8221; closed_title_font_size=&#8221;20px&#8221; closed_title_line_height=&#8221;1.2em&#8221; closed_toggle_text_color=&#8221;rgba(255,255,255,0.87)&#8221; open_toggle_text_color=&#8221;RGBA(255,255,255,0.87)&#8221; closed_toggle_background_color=&#8221;#1E2028&#8243; open_toggle_background_color=&#8221;#1E2028&#8243; body_font=&#8221;Share Tech|400|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;17px&#8221; body_font_size_phone=&#8221;15px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; icon_color=&#8221;#f2c94c&#8221; border_radii=&#8221;on|33px|33px|33px|33px&#8221; border_width_all=&#8221;0px&#8221; module_class=&#8221;sy-faq&#8221;]<\/p>\n<p>Yes, the interface is accessible, but hiring an expert allows you to optimize campaigns and improve return on investment.<\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;26px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#00314c&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; module_class=&#8221;sy-res&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;38px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Google Ads Resources<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;sy-resw&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;-5px||25px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|0px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"sy-res-l\">\n<li><a href=\"https:\/\/business.google.com\/us\/google-ads\/\" target=\"_blank\" rel=\"noopener\" title=\"Google Ads \">Google Ads \u2013 Login<\/a><\/li>\n<li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\" title=\"Definitions of other terms\">Definitions of other terms related to SEO<\/a><\/li>\n<\/ul>\n<p class=\"sy-res-sub\">Additionally, I recommend:<\/p>\n<ul class=\"sy-res-l\">\n<li><a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-get-your-business-on-google\/\">How to Get Listed on Google?<\/a><\/li>\n<li><a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-do-local-seo\/\">How to Do Local SEO?<\/a><\/li>\n<li><a href=\"https:\/\/www.seoyass.com\/en\/blog\/what-is-the-price-of-an-seo-service\/\">What Is the Cost of an SEO Service?<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;-6px||||false|false&#8221; custom_padding=&#8221;30px||44px||true|false&#8221; custom_padding_tablet=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;25px||25px||true|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;bottom_meet_row&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.seoyass.com\/wp-content\/uploads\/2025\/12\/travailler-avec-seoyass.jpg&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;93%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-15px|auto|-15px|auto|true|false&#8221; custom_padding=&#8221;2%|5.5%|2%|5.5%|true|true&#8221; custom_padding_tablet=&#8221;80px|70px|80px|70px|true|true&#8221; custom_padding_phone=&#8221;30px|15px|30px|15px|true|true&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Share Tech|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;46px&#8221; header_line_height=&#8221;57.6px&#8221; body_font=&#8221;Share Tech|700|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;36px&#8221; body_line_height=&#8221;1.1em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-9px|||&#8221; header_text_align_tablet=&#8221;center&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;36px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;42px&#8221; header_line_height_phone=&#8221;36px&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; body_text_align_tablet=&#8221;center&#8221; body_text_align_phone=&#8221;center&#8221; body_text_align_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;26px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; body_line_height_tablet=&#8221;50px&#8221; body_line_height_phone=&#8221;1.3em&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;padding-bottom: 25px;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Let&#8217;s talk about your visibility\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;meet_our_btn_column&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; button_text=&#8221;\ud83d\udce7 Contact Me&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;meet_our_btn&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#0d0c22&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;13px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;11px|17%|11px|11%|true|false&#8221; custom_padding_tablet=&#8221;|31px||24px|true|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;14px&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;on|desktop&#8221; button_border_color__hover=&#8221;#FFDC26&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;40px||50px||true|false&#8221; custom_padding_phone=&#8221;24px||34px||true|false&#8221;][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;94%&#8221; max_width=&#8221;1160px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<style>.sy-bio{display:grid;grid-template-columns:270px 1fr;gap:38px;align-items:center;max-width:1100px;margin:0 auto;padding:36px 40px;border-radius:30px;background:linear-gradient(135deg,#14233d 0%,#0a0f1d 60%,#070b14 100%);border:1px solid rgba(127,227,255,.3);box-shadow:0 0 0 1px rgba(77,163,255,.1),0 26px 70px rgba(0,0,0,.55),0 0 60px rgba(77,163,255,.18)}.sy-bio-ph{position:relative;width:240px;margin:0 auto}.sy-bio-ph a{display:block;padding:6px;border-radius:50%;background:conic-gradient(from 200deg,#f548a0,#f57c35,#ffdc26,#7fe3ff,#f548a0)}.sy-bio-ph img{display:block;width:100%;height:auto;aspect-ratio:1\/1;object-fit:cover;border-radius:50%;border:4px solid #0a0f1d}.sy-bio-b{position:absolute;left:50%;bottom:-14px;transform:translateX(-50%);white-space:nowrap;background:#ffdc26;color:#0a0d1c;border-radius:999px;padding:7px 18px;font:700 17px Share Tech,sans-serif;box-shadow:0 8px 22px rgba(0,0,0,.45)}.sy-bio-k{display:inline-block;margin:0 0 6px;color:#7fe3ff;font:700 14px Share Tech,sans-serif;letter-spacing:3px;text-transform:uppercase}.sy-bio-n{margin:0 0 12px;font:700 38px\/1.1 Share Tech,sans-serif;background:linear-gradient(90deg,#fff,#96c5f2 55%,#7fe3ff);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}.sy-bio-tx p{margin:0 0 12px;padding:0;color:#e8f0fb;font:19px\/1.6 Share Tech,sans-serif}.sy-bio-tx p a{color:#7fe3ff;text-decoration:underline;text-underline-offset:3px}.sy-bio-s{display:flex;flex-wrap:wrap;gap:12px;margin:16px 0 20px}.sy-bio-s div{background:rgba(255,255,255,.06);border:1px solid rgba(127,227,255,.25);border-radius:16px;padding:10px 18px;min-width:120px}.sy-bio-s b{display:block;color:#ffdc26;font:700 24px\/1.1 Share Tech,sans-serif}.sy-bio-s small{display:block;color:#9fb7d6;font:13px Share Tech,sans-serif;letter-spacing:1px;text-transform:uppercase}.sy-bio-c{display:flex;flex-wrap:wrap;gap:12px}.sy-bio-a,.sy-bio-o{display:inline-flex;align-items:center;gap:8px;border-radius:12px;padding:12px 24px;font:700 18px Share Tech,sans-serif;text-decoration:none!important;transition:transform .2s,background .2s,color .2s,box-shadow .2s}.sy-bio-a{background:#96c5f2;color:#0a0d1c!important;border:1px solid #96c5f2}.sy-bio-o{background:transparent;color:#fff!important;border:1px solid rgba(255,255,255,.55)}.sy-bio-a:hover{background:#ffdc26;border-color:#ffdc26;transform:translateY(-2px);box-shadow:0 10px 24px rgba(255,220,38,.28)}.sy-bio-o:hover{background:rgba(255,255,255,.1);transform:translateY(-2px)}@media(max-width:860px){.sy-bio{grid-template-columns:1fr;padding:28px 22px;text-align:center}.sy-bio-s,.sy-bio-c{justify-content:center}.sy-bio-ph{width:200px;margin-bottom:12px}}<\/style>\n<div class=\"sy-bio\">\n<div class=\"sy-bio-ph\"><a href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/\"><img decoding=\"async\" src=\"https:\/\/www.seoyass.com\/wp-content\/uploads\/2026\/08\/meilleur-consultant-seo-international-seoyass.jpg\" alt=\"SeoYass, SEO consultant\" loading=\"lazy\" width=\"240\" height=\"240\"><\/a><span class=\"sy-bio-b\">17+ years of SEO<\/span><\/div>\n<div class=\"sy-bio-tx\"><span class=\"sy-bio-k\">Your SEO consultant<\/span><\/p>\n<div class=\"sy-bio-n\">SeoYass<\/div>\n<pee>I am <a href=\"https:\/\/www.seoyass.com\/en\/\">SeoYass, an SEO expert<\/a> with over 17 years of experience. I have worked with small and medium-sized businesses, successfully completing more than 350 projects.<\/pee><pee>Passionate about local SEO, I continue to learn and refine my strategies to deliver the best performance for my clients.<\/pee>\n<div class=\"sy-bio-s\">\n<div><b>350+<\/b><small>Projects<\/small><\/div>\n<div><b>5.0 \u2605<\/b><small>Google reviews<\/small><\/div>\n<div><b>17+<\/b><small>Years of experience<\/small><\/div>\n<\/div>\n<div class=\"sy-bio-c\"><a class=\"sy-bio-a\" href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/self-taught-seo-consultant\/\">About Me \u2192<\/a><a class=\"sy-bio-o\" href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">Contact me<\/a><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition of Google Ads<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home: SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">Google Ads Definition<\/span><\/li><\/ol><\/nav>Google Ads, formerly known as Google AdWords, is Google\u2019s online advertising platform. It allows businesses, freelancers, and organizations to run paid ads on the Google search engine, on YouTube, and across the Display Network (partner websites). \ud83d\udc49 In short: Google Ads is the tool that lets you buy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":323335,"parent":280935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-323320","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Definition: How it Works, Costs, and Benefits (2026 Guide)<\/title>\n<meta name=\"description\" content=\"Discover the definition of Google Ads, how it works, its costs, and its advantages. The complete guide to boosting your visibility and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Definition: How it Works, Costs, and Benefits (2026 Guide)\" \/>\n<meta property=\"og:description\" content=\"Discover the definition of Google Ads, how it works, its costs, and its advantages. The complete guide to boosting your visibility and conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"International SEO Consultant Specializing in Local SEO \u2013 SeoYass\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T19:10:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/04\/best-google-ads-definition.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Ads Definition: How it Works, Costs, and Benefits (2026 Guide)\" \/>\n<meta name=\"twitter:description\" content=\"Discover the definition of Google Ads, how it works, its costs, and its advantages. The complete guide to boosting your visibility and conversions.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/04\/best-google-ads-definition.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/google-ads\\\/\",\"url\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/google-ads\\\/\",\"name\":\"Google Ads Definition: How it Works, Costs, and Benefits (2026 Guide)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/best-google-ads-definition.jpg\",\"datePublished\":\"2026-04-08T19:15:37+00:00\",\"dateModified\":\"2026-08-17T19:10:54+00:00\",\"description\":\"Discover the definition of Google Ads, how it works, its costs, and its advantages. The complete guide to boosting your visibility and conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/google-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/google-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/google-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/best-google-ads-definition.jpg\",\"contentUrl\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/best-google-ads-definition.jpg\",\"width\":450,\"height\":450,\"caption\":\"google ads definition\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/google-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Definition \u2013 SEO terms\",\"item\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Ads Definition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/\",\"name\":\"International SEO Consultant Specializing in Local SEO \u2013 SeoYass\",\"description\":\"SeoYass - SEO Well Done\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads Definition: How it Works, Costs, and Benefits (2026 Guide)","description":"Discover the definition of Google Ads, how it works, its costs, and its advantages. The complete guide to boosting your visibility and conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Google Ads Definition: How it Works, Costs, and Benefits (2026 Guide)","og_description":"Discover the definition of Google Ads, how it works, its costs, and its advantages. The complete guide to boosting your visibility and conversions.","og_url":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/","og_site_name":"International SEO Consultant Specializing in Local SEO \u2013 SeoYass","article_modified_time":"2026-08-17T19:10:54+00:00","og_image":[{"width":450,"height":450,"url":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/04\/best-google-ads-definition.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Google Ads Definition: How it Works, Costs, and Benefits (2026 Guide)","twitter_description":"Discover the definition of Google Ads, how it works, its costs, and its advantages. The complete guide to boosting your visibility and conversions.","twitter_image":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/04\/best-google-ads-definition.jpg","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/","url":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/","name":"Google Ads Definition: How it Works, Costs, and Benefits (2026 Guide)","isPartOf":{"@id":"https:\/\/www.seoyass.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/04\/best-google-ads-definition.jpg","datePublished":"2026-04-08T19:15:37+00:00","dateModified":"2026-08-17T19:10:54+00:00","description":"Discover the definition of Google Ads, how it works, its costs, and its advantages. The complete guide to boosting your visibility and conversions.","breadcrumb":{"@id":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seoyass.com\/en\/definition\/google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/#primaryimage","url":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/04\/best-google-ads-definition.jpg","contentUrl":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/04\/best-google-ads-definition.jpg","width":450,"height":450,"caption":"google ads definition"},{"@type":"BreadcrumbList","@id":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.seoyass.com\/en\/"},{"@type":"ListItem","position":2,"name":"Definition \u2013 SEO terms","item":"https:\/\/www.seoyass.com\/en\/definition\/"},{"@type":"ListItem","position":3,"name":"Google Ads Definition"}]},{"@type":"WebSite","@id":"https:\/\/www.seoyass.com\/en\/#website","url":"https:\/\/www.seoyass.com\/en\/","name":"International SEO Consultant Specializing in Local SEO \u2013 SeoYass","description":"SeoYass - SEO Well Done","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.seoyass.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages\/323320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/comments?post=323320"}],"version-history":[{"count":2,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages\/323320\/revisions"}],"predecessor-version":[{"id":325751,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages\/323320\/revisions\/325751"}],"up":[{"embeddable":true,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages\/280935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/media\/323335"}],"wp:attachment":[{"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/media?parent=323320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}