{"id":323320,"date":"2026-04-08T19:15:37","date_gmt":"2026-04-08T19:15:37","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=323320"},"modified":"2026-04-09T13:46:59","modified_gmt":"2026-04-09T13:46:59","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/google-ads\/","title":{"rendered":"Google Ads Definition"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||39px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; 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header_text_align=&#8221;left&#8221; header_text_color=&#8221;#96c5f2&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;55px&#8221; custom_margin=&#8221;12px||-4px|||&#8221; custom_padding=&#8221;||11px|||&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;60px&#8221; header_line_height_phone=&#8221;40px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Definition of Google Ads: Everything You Need to Know in 2026<\/h1>\n<p>[\/et_pb_text][difl_breadcrumbs separator_text=&#8221;\u00bb&#8221; breadcrumbs_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; pages_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; home_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; active_page_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; home_text=&#8221;Accueil : SeoYass&#8221; 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header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What Is Google Ads? (Simple and Clear Definition)<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;29px&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Google Ads<\/strong>, formerly known as Google AdWords, is Google\u2019s online advertising platform.<\/p>\n<p>It allows businesses, freelancers, and organizations to run paid ads on the Google search engine, on YouTube, and across the Display Network (partner websites).<\/p>\n<p>\ud83d\udc49 In short: Google Ads is the tool that lets you buy instant visibility on Google through an advertising auction system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; 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background_color=&#8221;#000000&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||25px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;24px|auto||auto||&#8221; custom_padding=&#8221;0px||0px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How Does Google Ads Work?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|31px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The principle is based on a cost-per-click (CPC) bidding system:<\/p>\n<p>\ud83d\udd39 You choose keywords related to your business (e.g., taxi Paris, Italian restaurant Lyon).<\/p>\n<p>\ud83d\udd39 You set an advertising budget and a maximum bid per click.<\/p>\n<p>\ud83d\udd39 Your ad appears in Google\u2019s sponsored results when a user searches for those keywords.<\/p>\n<p>\ud83d\udd39 You only pay when someone clicks on your ad.<\/p>\n<p>\ud83d\udd11 Key takeaway: Google Ads allows you to reach a targeted audience at the right moment, with precise control over your costs.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;65px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Use Google Ads? (Concrete Benefits)<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|47px|43px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 Immediate visibility: Unlike <a href=\"https:\/\/www.seoyass.com\/en\/definition\/seo\/\">SEO<\/a>, which takes time, Google Ads provides instant presence at the top of Google.<\/p>\n<p>\ud83d\udd39 Precise targeting: By keywords, location, age, interests, schedule, and more.<\/p>\n<p>\ud83d\udd39 Performance tracking: With <a href=\"https:\/\/www.seoyass.com\/en\/definition\/google-anal\">Google Analytics<\/a> and <a href=\"https:\/\/www.seoyass.com\/en\/definition\/google-search-console\/\">Google Search Console<\/a>, you can monitor clicks, conversions, and return on investment (ROI).<\/p>\n<p>\ud83d\udd39 Budget flexibility: You can start with just a few euros per day and adjust your campaigns in real time.<\/p>\n<p>\ud83d\udc49 Concrete example: A taxi driver in Marseille can instantly appear at the top of searches for \u201ctaxi Marseille gare Saint-Charles\u201d thanks to a well-optimized Google Ads campaign.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->\t    {<!-- [et_pb_line_break_holder] -->\t      \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->\t      \"@type\": \"BreadcrumbList\",<!-- [et_pb_line_break_holder] -->\t      \"itemListElement\": [ <!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 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to buy online visibility through paid ads on the search engine and its partner sites.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"Is Google Ads effective for small businesses?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"Yes, Google Ads is particularly suitable for small and medium-sized businesses because it allows precise local targeting and a controlled budget.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"What is the difference between Google Ads and organic search (SEO)?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"Google Ads generates immediate results through advertising, while SEO provides lasting visibility through website optimization.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"How much does a Google Ads campaign cost?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"The cost depends on the chosen keywords and competition, but it is possible to start from \u20ac5 to \u20ac10 per day.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  },{<!-- [et_pb_line_break_holder] -->    \"@type\": \"Question\",<!-- [et_pb_line_break_holder] -->    \"name\": \"Can Google Ads be managed by yourself?\",<!-- [et_pb_line_break_holder] -->    \"acceptedAnswer\": {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Answer\",<!-- [et_pb_line_break_holder] -->      \"text\": \"Yes, the interface is accessible, but hiring an expert allows you to optimize campaigns and improve return on investment.\"<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  }]<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||46px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;58px|auto||auto||&#8221; 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header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Google Ads vs SEO: Key Differences<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|21px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 SEO (organic search): Long-term strategy, free but slower results.<\/p>\n<p>\ud83d\udd39 Google Ads (SEA \u2013 Search Engine Advertising): Short-term strategy, paid but immediate results.<\/p>\n<p>\ud83d\udca1 Ideal approach: Combine both: SEO + Google Ads = sustainable visibility + fast results.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;48px||48px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;24px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Types of Google Ads Campaigns<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|19px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Search Campaigns<\/span>: Text ads on Google search results.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Display Campaigns<\/span>: Visual banner ads on partner websites.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Shopping Campaigns<\/span>: Product ads with image and price.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">YouTube Campaigns (Video)<\/span>: Ads shown before or during videos.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Performance Max (PMax) Campaigns<\/span>: Fully automated campaigns managed by Google\u2019s AI.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;65px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How Much Does Google Ads Cost?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|47px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>There is no fixed price. The cost depends on your keywords, competition, and budget.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Cost per click (CPC)<\/span>: From a few cents to several tens of euros for highly competitive sectors (e.g., lawyer, insurance, plumber).<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Recommended budget<\/span>: At least \u20ac10\u201320 per day to achieve visible results.<\/p>\n<p>\ud83d\udc49 Tip: Proper setup and regular monitoring help reduce costs and increase conversions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;65px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Google Ads and Google Search Console: Two Complementary Tools<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|47px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Google Ads<\/span>: For buying immediate paid traffic.<\/p>\n<p>\ud83d\udd39 <span style=\"text-decoration: underline;\">Google Search Console<\/span>: For analyzing and optimizing your organic traffic (SEO).<\/p>\n<p>\ud83d\udca1 By combining both, you get a complete view:<\/p>\n<p>\ud83d\udd39 What you pay for (Google Ads).<br \/>\ud83d\udd39 What you earn naturally (SEO via Search Console).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;65px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Understanding the Definition of Google Ads Is Essential<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|24px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Today, understanding the definition of Google Ads is not enough: you need to know how to use it effectively to generate traffic, leads, and sales.<\/p>\n<p>\ud83d\udc49 If you are a local business, freelancer, or e-commerce brand, Google Ads is an essential tool to boost your visibility.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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border_radii_que_wrapper_border=&#8221;on|100px|100px|100px|100px&#8221; border_radii_active_que_wrapper_border=&#8221;on|36px|36px|36px|36px&#8221; border_radii_ans_wrapper_border=&#8221;off|||36px|36px&#8221; border_radii_ans_button_border=&#8221;on|100px|100px|100px|100px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221; ans_button_bg_color_gradient_2__hover_enabled=&#8221;on|desktop&#8221; ans_button_bg_color_gradient_2__hover=&#8221;#c2e998&#8243; ans_button_bg_color_gradient_1__hover_enabled=&#8221;on|desktop&#8221; ans_button_bg_color_gradient_1__hover=&#8221;#02cc87&#8243;][difl_faqitem question=&#8221;What is the definition of Google Ads?&#8221; question_title_tag=&#8221;h3&#8243; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-32-3.png&#8221; close_que_img_alt_txt=&#8221;What is the definition of Google Ads&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-33-3.png&#8221; open_que_img_alt_txt=&#8221;definition of Google Ads&#8221; hide_faq_item=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_text_color=&#8221;#FFFFFF&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; border_color_all_que_wrapper_border_tablet=&#8221;&#8221; border_color_all_que_wrapper_border_phone=&#8221;&#8221; border_color_all_que_wrapper_border_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Google Ads is Google\u2019s advertising platform that allows businesses to buy online visibility through paid ads on the search engine and its partner sites.<\/p>\n<p>[\/difl_faqitem][difl_faqitem question=&#8221;Is Google Ads effective for small businesses?&#8221; question_title_tag=&#8221;h3&#8243; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-310.png&#8221; close_que_img_alt_txt=&#8221;Is Google Ads effective for small businesses&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-33-2.png&#8221; open_que_img_alt_txt=&#8221;Google Ads is effective for small businesse ?&#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_text_color=&#8221;#FFFFFF&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Yes, Google Ads is particularly suitable for small and medium-sized businesses because it allows precise local targeting and a controlled budget.<\/p>\n<p>[\/difl_faqitem][difl_faqitem question=&#8221;What is the difference between Google Ads and organic search (SEO)?&#8221; question_title_tag=&#8221;p&#8221; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-311.png&#8221; close_que_img_alt_txt=&#8221;What is the difference between Google Ads and organic search (SEO)&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-307.png&#8221; open_que_img_alt_txt=&#8221;What is the difference between Google Ads and organic search &#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Google Ads generates immediate results through advertising, while SEO provides lasting visibility through website optimization.<\/p>\n<p>[\/difl_faqitem][difl_faqitem question=&#8221;How much does a Google Ads campaign cost?&#8221; question_title_tag=&#8221;p&#8221; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-312.png&#8221; close_que_img_alt_txt=&#8221;How much does a Google Ads campaign cost&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-308.png&#8221; open_que_img_alt_txt=&#8221;Google Ads campaign cost&#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>The cost depends on the chosen keywords and competition, but it is possible to start from \u20ac5 to \u20ac10 per day.<\/p>\n<p>[\/difl_faqitem][difl_faqitem question=&#8221;Can Google Ads be managed by yourself?&#8221; question_title_tag=&#8221;p&#8221; enable_question_image=&#8221;on&#8221; close_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-313.png&#8221; close_que_img_alt_txt=&#8221;Can Google Ads be managed by yourself&#8221; open_question_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/Group-309.png&#8221; open_que_img_alt_txt=&#8221;Google Ads be managed by yourself&#8221; _builder_version=&#8221;4.27.4&#8243; design_answer_text_font=&#8221;Lato||||||||&#8221; design_answer_text_font_size=&#8221;17px&#8221; design_answer_text_font_size_tablet=&#8221;&#8221; design_answer_text_font_size_phone=&#8221;15px&#8221; design_answer_text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; que_wrapper_bg_bgcolor__hover=&#8221;1px||||false|false&#8221; que_wrapper_bg_bgcolor__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Yes, the interface is accessible, but hiring an expert allows you to optimize campaigns and improve return on investment.<\/p>\n<p>[\/difl_faqitem][\/difl_faq][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;45px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Google Ads Resources<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;-5px||18px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|22px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 <a href=\"https:\/\/business.google.com\/us\/google-ads\/\" target=\"_blank\" rel=\"noopener\" title=\"Google Ads \">Google Ads \u2013 Login<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/definition\/\" title=\"Definitions of other terms\">Definitions of other terms related to SEO<\/a><\/p>\n<p>Additionally, I recommend:<\/p>\n<p>\ud83d\udd39 How to Get Listed on Google?<br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-do-local-seo\/\">How to Do Local SEO?<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/what-is-the-price-of-an-seo-service\/\">What Is the Cost of an SEO Service?<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I\u2019m SeoYass, a seasoned <a href=\"https:\/\/www.seoyass.com\/en\/\" title=\"seo consultant\">SEO specialist<\/a> with more than 15 years in the field. I\u2019ve collaborated with numerous small and medium businesses, completing over 350 successful projects.<\/p>\n<p>With a strong focus on local SEO, I continually update and perfect my strategies to ensure my clients achieve top results.<\/p>\n<p>[\/et_pb_text][difl_dual_button btn_left_background_bgcolor=&#8221;#0053a5&#8243; use_left_button_icon=&#8221;off&#8221; btn_right_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; use_right_button_icon=&#8221;off&#8221; left_button=&#8221;\ud83d\udcd6 Learn More About Me&#8221; left_button_url=&#8221;https:\/\/www.seoyass.com\/en\/seo-consultant\/self-taught-seo-consultant\/&#8221; left_button_margin=&#8221;|8px|||false|false&#8221; left_button_margin_tablet=&#8221;|8px|||false|false&#8221; left_button_margin_phone=&#8221;|4px|||false|false&#8221; left_button_margin_last_edited=&#8221;on|phone&#8221; left_button_padding=&#8221;11px|24px|11px|24px|true|false&#8221; left_button_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; left_button_padding_phone=&#8221;10px||10px|15px|true|false&#8221; left_button_padding_last_edited=&#8221;on|tablet&#8221; right_button_margin=&#8221;|||8px|false|false&#8221; right_button_margin_tablet=&#8221;|||8px|false|false&#8221; right_button_margin_phone=&#8221;|||4px|false|false&#8221; right_button_margin_last_edited=&#8221;on|phone&#8221; right_button_padding=&#8221;11px|24px|11px|24px|true|true&#8221; right_button_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; right_button_padding_phone=&#8221;10px|15px|10px|15px|true|true&#8221; right_button_padding_last_edited=&#8221;on|tablet&#8221; alignment=&#8221;center&#8221; alignment_tablet=&#8221;center&#8221; alignment_phone=&#8221;center&#8221; alignment_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;top_two_btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; left_button_font=&#8221;Open Sans|700|||||||&#8221; left_button_text_color=&#8221;#ffffff&#8221; left_button_font_size=&#8221;16px&#8221; right_button_font=&#8221;Open Sans|700|||||||&#8221; right_button_text_color=&#8221;#96c5f2&#8243; right_button_font_size=&#8221;16px&#8221; min_height=&#8221;35px&#8221; custom_margin=&#8221;1px|||||&#8221; left_button_font_size_tablet=&#8221;15px&#8221; left_button_font_size_phone=&#8221;13px&#8221; left_button_font_size_last_edited=&#8221;on|tablet&#8221; right_button_font_size_tablet=&#8221;15px&#8221; right_button_font_size_phone=&#8221;10px&#8221; right_button_font_size_last_edited=&#8221;on|tablet&#8221; border_radii_left_button=&#8221;on|8px|8px|8px|8px&#8221; border_width_all_left_button=&#8221;1px&#8221; border_color_all_left_button=&#8221;#FFFFFF&#8221; border_radii_right_button=&#8221;on|8px|8px|8px|8px&#8221; border_width_all_right_button=&#8221;2px&#8221; border_color_all_right_button=&#8221;#96c5f2&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; btn_left_background_bgcolor__hover_enabled=&#8221;on|desktop&#8221; btn_left_background_bgcolor__hover=&#8221;#00478c&#8221; btn_right_background_bgcolor__hover_enabled=&#8221;on|desktop&#8221; btn_right_background_bgcolor__hover=&#8221;rgba(0,83,165,0.1)&#8221;][\/difl_dual_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition of Google Ads: Everything You Need to Know in 2026<div class=\"et_pb_with_border et_pb_module difl_breadcrumbs difl_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"df_breadcrumbs_container\">\r\n                             \r\n                            <div class=\"df_breadcrumbs_wrapper\">\r\n                                <ul class=\"df-breadcrumbs\"><li class=\"df-breadcrumbs-item df-breadcrumbs-start\"><a href=\"https:\/\/www.seoyass.com\/en\/\"  rel=\"home\"><span class=\"df-breadcrumbs-text\">  Accueil : SeoYass <\/span><\/a><\/li><\/ul>\r\n                            <\/div>\r\n\r\n                        <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>What Is Google Ads? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":323335,"parent":280935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"difl_page_category":[],"class_list":["post-323320","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Definition: How it Works, Costs, and Benefits (2026 Guide)<\/title>\n<meta name=\"description\" content=\"Discover the definition of Google Ads, how it works, its costs, and its advantages. 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