{"id":323294,"date":"2026-04-07T14:05:10","date_gmt":"2026-04-07T14:05:10","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=323294"},"modified":"2026-08-17T19:08:04","modified_gmt":"2026-08-17T19:08:04","slug":"search-engine","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/search-engine\/","title":{"rendered":"Search Engine Definition"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||16px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; 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header_text_align=&#8221;left&#8221; header_text_color=&#8221;#96c5f2&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;55px&#8221; custom_margin=&#8221;12px||-4px|||&#8221; custom_padding=&#8221;||4px|||&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;60px&#8221; header_line_height_phone=&#8221;40px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Search Engine Definition<\/h1>\n<p>[\/et_pb_text][difl_breadcrumbs separator_text=&#8221;\u00bb&#8221; breadcrumbs_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; pages_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; home_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; active_page_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; home_text=&#8221;Home: SeoYass&#8221; enable_custom_page=&#8221;off&#8221; 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home_font_font_size_last_edited=&#8221;on|phone&#8221; active_page_font_font_size_tablet=&#8221;15px&#8221; active_page_font_font_size_phone=&#8221;11px&#8221; active_page_font_font_size_last_edited=&#8221;on|desktop&#8221; border_color_all_breadcrumbs_border=&#8221;RGBA(255,255,255,0)&#8221; border_color_all_separator_border=&#8221;RGBA(255,255,255,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/difl_breadcrumbs][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;29px&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A <strong>search engine<\/strong> is a tool that crawls, indexes, and ranks web pages to return the most relevant ones based on a query.<\/p>\n<p>It relies on complex algorithms based on content, popularity, and site structure. There are several types:<\/p>\n<p>general, specialized, eco-friendly, or privacy-focused. Understanding how they work is essential for optimizing online visibility through SEO.<\/p>\n<p>[\/et_pb_text][difl_dual_button btn_left_background_bgcolor=&#8221;#96c5f2&#8243; btn_left_font_icon=&#8221;&#xf061;||fa||900&#8243; btn_left_icon_color=&#8221;1&#8243; btn_right_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; use_right_button_icon=&#8221;off&#8221; left_button=&#8221;Need Help With Local SEO?&#8221; left_button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; left_button_margin=&#8221;|8px|||false|false&#8221; left_button_margin_tablet=&#8221;|8px|||false|false&#8221; left_button_margin_phone=&#8221;|4px|||false|false&#8221; left_button_margin_last_edited=&#8221;on|phone&#8221; left_button_padding=&#8221;11px|24px|11px|24px|true|false&#8221; left_button_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; left_button_padding_phone=&#8221;10px||10px|15px|true|false&#8221; left_button_padding_last_edited=&#8221;on|tablet&#8221; right_button_margin=&#8221;|||8px|false|false&#8221; 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header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-4px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What is a search engine: Simple definition<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|14px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A <strong>search engine is an online tool<\/strong> that allows you to quickly find information on the Internet. You just need to type a word or phrase (called a query), and it displays a list of relevant results.<\/p>\n<p>Behind the scenes, it crawls, indexes, and ranks billions of web pages. Google is the most well-known, but there are others like Bing, DuckDuckGo, or Qwant.<\/p>\n<p>The engine analyzes many criteria to decide which pages to show first. It plays a key role in web navigation and website SEO. Without it, finding information online would be nearly impossible.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;2px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Difference between a search engine and a browser<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A browser (like Chrome, Firefox, Safari) is software that allows you to view web pages.<\/p>\n<p>A search engine (like Google or Bing), on the other hand, is an online service used through this browser to search for information.<\/p>\n<p>\ud83d\udd39Common synonyms: search tool, web engine, internet engine<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||13px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; 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text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|55px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;2px|20px|35px|15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Crawling<\/h3>\n<p>Search engines use indexing bots, also called &#8220;crawlers&#8221; or &#8220;spiders,&#8221; to explore the web by following links from page to page.<\/p>\n<h3>Indexing<\/h3>\n<p>Discovered pages are then stored and analyzed in a massive database called an index. The search engine records textual content, images, titles, tags, and more.<\/p>\n<h3>Ranking Results (Algorithms)<\/h3>\n<p>Search engines use complex algorithms (like Google\u2019s PageRank) to rank results based on relevance criteria: content, popularity, freshness, mobile-friendliness, security, and more.<\/p>\n<h3>Displaying in the SERPs<\/h3>\n<p>Results appear in what are called SERPs (Search Engine Results Pages), often accompanied by sponsored links, rich snippets, maps, images, and other features.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||34px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Examples of popular search engines<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|11px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Google<\/h3>\n<p>The global leader, representing over 90% of market share in many countries.<\/p>\n<h3>Bing, Yahoo, DuckDuckGo<\/h3>\n<p>\ud83d\udd39 Bing: Microsoft\u2019s search engine, set as default on Edge<br \/>\ud83d\udd39 Yahoo: now based on Bing<br \/>\ud83d\udd39 DuckDuckGo: focused on privacy protection<\/p>\n<h3>Alternative Engines (eco-friendly, socially responsible, French\u2026)<\/h3>\n<p>\ud83d\udd39 Ecosia: funds reforestation<br \/>\ud83d\udd39 Lilo: donates a portion of revenue to social projects<br \/>\ud83d\udd39 Qwant: French search engine focused on privacy<\/p>\n<h3>Meta Search Engines and Vertical Engines<\/h3>\n<p>\ud83d\udd39 Meta search engines: query multiple engines at once (e.g., StartPage)<br \/>\ud83d\udd39 Vertical engines: specialized in a specific field (e.g., Google Scholar for academic research)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;24px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Evolution of Search Engines<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|19px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Initially, directories (like Yahoo in the 1990s) were used to find websites. Since then, search engines have evolved toward a semantic understanding of queries.<\/p>\n<h3>Web 1.0 &gt; Web 2.0 &gt; Web 3.0<\/h3>\n<p>\ud83d\udd39 Web 1.0: static content<\/p>\n<p>\ud83d\udd39 Web 2.0: participatory (blogs, social networks)<\/p>\n<p>\ud83d\udd39 Web 3.0: interoperable, decentralized, based on artificial intelligence and structured data<\/p>\n<h3>Voice Search, Visual Search, Generative AI<\/h3>\n<p>Search engines increasingly integrate:<\/p>\n<p>\ud83d\udd39 Voice recognition (voice assistants)<\/p>\n<p>\ud83d\udd39 Visual search (Google Lens)<\/p>\n<p>\ud83d\udd39 AI-generated answers (like Bing with GPT)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||28px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;6px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Search Engine and SEO (Search Engine Optimization)<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|11px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Why Optimize for Search Engines?<\/h3>\n<p>SEO (Search Engine Optimization) aims to improve a website\u2019s visibility in search engines. The more visible a site is, the more qualified visitors it attracts.<\/p>\n<h3>SEO Basics<\/h3>\n<p>\ud83d\udd39 On-page SEO: content quality, keywords, tags<\/p>\n<p>\ud83d\udd39 Technical SEO: speed, accessibility, mobile-friendliness<\/p>\n<p>\ud83d\udd39 Off-page SEO: backlinks, domain authority<\/p>\n<h3>Common SEO Myths<\/h3>\n<p>\ud83d\udd39 \u274c &#8220;You must submit your site to Google&#8221;<\/p>\n<p>\ud83d\udd39 \u274c &#8220;The more keywords, the better&#8221;<\/p>\n<p>\u2705 What really matters is quality, structure, and relevance.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||15px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Technical and Economic Aspects<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|13px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Funding of Search Engines<\/h3>\n<p>Search engines are primarily financed through advertising (PPC \u2013 Pay Per Click), notably via platforms like Google Ads.<\/p>\n<h3>Advertising, Bidding, Tracking<\/h3>\n<p>Ads are served through a keyword auction system, and search engines can track user behavior to personalize ad display.<\/p>\n<h3>Privacy and Personal Data<\/h3>\n<p>There are ongoing debates about data collection by search engines. Some users prefer alternatives like DuckDuckGo or Qwant.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||23px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;4px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Societal and Environmental Impact<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|19px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Energy Consumption<\/h3>\n<p>Search engine data centers consume massive amounts of energy. While Google claims to offset its emissions, the environmental cost remains high.<\/p>\n<h3>Role in Misinformation<\/h3>\n<p>Search engines play a central role in information dissemination\u2026 and sometimes in spreading misinformation or reinforcing algorithmic bubbles (filter bubbles).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#00314c&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;38px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SEO Resources<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;-5px||25px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|0px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 <a href=\"https:\/\/developers.google.com\/search\" target=\"_blank\" rel=\"noopener\" title=\"Google Search Central\">Google Search Central (official)<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Semrush Tool\">Semrush<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/definition\/\" title=\"Definitions of other terms\">Definitions of other terms related to SEO<\/a><\/p>\n<p>Additionally, I recommend:<br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/what-is-seo\/\" title=\"SEO\">What is SEO?<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/why-cant-your-customers-find-you\/\" title=\"Why Can\u2019t Your Customers Find You\">Why Can\u2019t Your Customers Find You?<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-rank-on-google\/\">How to Rank on Google?<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-get-your-business-on-google\/\">How to Put Your Business on Google?<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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body_font=&#8221;Share Tech|700|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;36px&#8221; body_line_height=&#8221;1.1em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-9px|||&#8221; header_text_align_tablet=&#8221;center&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;36px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;42px&#8221; header_line_height_phone=&#8221;36px&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; body_text_align_tablet=&#8221;center&#8221; body_text_align_phone=&#8221;center&#8221; body_text_align_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;26px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; 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custom_margin=&#8221;24px|||||&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|200px|200px|200px|200px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech|700|||||||&#8221; text_text_color=&#8221;#96c5f2&#8243; text_font_size=&#8221;22px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px|||&#8221; link_option_url=&#8221;https:\/\/www.seoyass.com\/consultant-seo\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>SeoYass\u00a0<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;25.5px&#8221; custom_margin=&#8221;|0px|22px|0px|false|true&#8221; custom_padding=&#8221;|15px|5px|15px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I am SeoYass, an <a href=\"https:\/\/www.seoyass.com\/en\/\">SEO expert<\/a> with over 15 years of experience. I have worked with small and medium-sized businesses, successfully completing more than 350 projects.<\/p>\n<p>Passionate about local SEO, I continuously learn and refine my strategies to deliver the best performance for my clients.<\/p>\n<p>[\/et_pb_text][difl_dual_button btn_left_background_bgcolor=&#8221;#FFFFFF&#8221; btn_left_font_icon=&#8221;&#xf061;||fa||900&#8243; btn_left_icon_color=&#8221;1&#8243; btn_right_background_bgcolor=&#8221;#96c5f2&#8243; use_right_button_icon=&#8221;off&#8221; right_button=&#8221;\ud83d\udcd6 Learn More About Me&#8221; right_button_url=&#8221;https:\/\/www.seoyass.com\/en\/seo-consultant\/self-taught-seo-consultant\/&#8221; left_button_margin=&#8221;|8px|||false|false&#8221; left_button_margin_tablet=&#8221;|8px|||false|false&#8221; left_button_margin_phone=&#8221;|4px|||false|false&#8221; left_button_margin_last_edited=&#8221;on|phone&#8221; left_button_padding=&#8221;11px|24px|11px|24px|true|false&#8221; left_button_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; left_button_padding_phone=&#8221;10px||10px|15px|true|false&#8221; left_button_padding_last_edited=&#8221;on|tablet&#8221; right_button_margin=&#8221;|||8px|false|false&#8221; right_button_margin_tablet=&#8221;|||8px|false|false&#8221; right_button_margin_phone=&#8221;|||4px|false|false&#8221; right_button_margin_last_edited=&#8221;on|phone&#8221; right_button_padding=&#8221;11px|24px|11px|24px|true|true&#8221; right_button_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; right_button_padding_phone=&#8221;10px|15px|10px|15px|true|true&#8221; right_button_padding_last_edited=&#8221;on|tablet&#8221; alignment=&#8221;center&#8221; module_class=&#8221;top_two_btn&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; left_button_font=&#8221;Open Sans|700|||||||&#8221; left_button_text_color=&#8221;#ffffff&#8221; left_button_font_size=&#8221;16px&#8221; right_button_font=&#8221;Open Sans|700|||||||&#8221; right_button_text_color=&#8221;#000000&#8243; right_button_font_size=&#8221;16px&#8221; right_button_letter_spacing=&#8221;-1px&#8221; custom_margin=&#8221;||10px|||&#8221; left_button_font_size_tablet=&#8221;15px&#8221; left_button_font_size_phone=&#8221;14px&#8221; left_button_font_size_last_edited=&#8221;on|tablet&#8221; right_button_font_size_tablet=&#8221;15px&#8221; right_button_font_size_phone=&#8221;16px&#8221; right_button_font_size_last_edited=&#8221;on|tablet&#8221; border_radii_left_button=&#8221;on|8px|8px|8px|8px&#8221; border_width_all_left_button=&#8221;2px&#8221; border_color_all_left_button=&#8221;RGBA(255,255,255,0)&#8221; border_radii_right_button=&#8221;on|8px|8px|8px|8px&#8221; border_width_all_right_button=&#8221;1px&#8221; border_color_all_right_button=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; btn_left_background_bgcolor__hover_enabled=&#8221;on|desktop&#8221; btn_left_background_bgcolor__hover=&#8221;#00478c&#8221; btn_right_background_bgcolor__hover_enabled=&#8221;on|hover&#8221; btn_right_background_bgcolor__hover=&#8221;#ffdc26&#8243;][\/difl_dual_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Definition<div class=\"et_pb_with_border et_pb_module difl_breadcrumbs difl_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"df_breadcrumbs_container\">\n                             \n                            <div class=\"df_breadcrumbs_wrapper\">\n                                <ul class=\"df-breadcrumbs\"><li class=\"df-breadcrumbs-item df-breadcrumbs-start\"><a href=\"https:\/\/www.seoyass.com\/en\/\"  rel=\"home\"><span class=\"df-breadcrumbs-text\">  Home: SeoYass <\/span><\/a><\/li><\/ul>\n                            <\/div>\n\n                        <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>A search engine is a tool that crawls, indexes, and ranks web pages [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":323312,"parent":280935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"difl_page_category":[],"class_list":["post-323294","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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