{"id":323199,"date":"2026-04-04T14:32:19","date_gmt":"2026-04-04T14:32:19","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=323199"},"modified":"2026-04-27T13:48:02","modified_gmt":"2026-04-27T13:48:02","slug":"e-reputation","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/e-reputation\/","title":{"rendered":"Definition of E-reputation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||39px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; 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header_font=&#8221;Share Tech|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#96c5f2&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;55px&#8221; custom_margin=&#8221;12px||-4px|||&#8221; custom_padding=&#8221;||4px|||&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;60px&#8221; header_line_height_phone=&#8221;40px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>What is e-reputation<\/h1>\n<p>[\/et_pb_text][difl_breadcrumbs separator_text=&#8221;\u00bb&#8221; breadcrumbs_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; pages_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; home_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; active_page_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; home_text=&#8221;Home: SeoYass&#8221; 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home_font_font_size_tablet=&#8221;15px&#8221; home_font_font_size_phone=&#8221;11px&#8221; home_font_font_size_last_edited=&#8221;on|phone&#8221; active_page_font_font_size_tablet=&#8221;15px&#8221; active_page_font_font_size_phone=&#8221;11px&#8221; active_page_font_font_size_last_edited=&#8221;on|desktop&#8221; border_color_all_breadcrumbs_border=&#8221;RGBA(255,255,255,0)&#8221; border_color_all_separator_border=&#8221;RGBA(255,255,255,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/difl_breadcrumbs][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;29px&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>E-reputation<\/strong> refers to the image projected by a person, a brand, a company, or an organization on the Internet.<\/p>\n<p>It is built from all the content available online: customer reviews, articles, social media posts, videos, forums, etc.<\/p>\n<p>It can be positive, neutral, or negative, and has a direct impact on credibility, trust, and users\u2019 decisions.<\/p>\n<p>In the digital age, e-reputation is a key strategic lever, especially for businesses, independent professionals, and public figures.<\/p>\n<p>[\/et_pb_text][difl_dual_button btn_left_background_bgcolor=&#8221;#0053a5&#8243; 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custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|47px|43px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Several elements contribute to building your e-reputation:<\/p>\n<h3>\ud83d\udd39Customer reviews:<\/h3>\n<p>They are often the first content consulted on Google. A majority of positive reviews increases credibility.<\/p>\n<h3>\ud83d\udd39Shared content:<\/h3>\n<p>Blog articles, social media posts, YouTube videos, podcasts, etc.<\/p>\n<h3>\ud83d\udd39SEO positioning:<\/h3>\n<p>What appears on the first page of Google strongly influences how users perceive you.<\/p>\n<h3>\ud83d\udd39Interactions with users:<\/h3>\n<p>The way you respond to reviews, comments, or criticism also plays an important role.<\/p>\n<h3>\ud83d\udd39Media coverage:<\/h3>\n<p>Press articles, interviews, or TV appearances can significantly impact e-reputation.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->\t    {<!-- [et_pb_line_break_holder] -->\t      \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->\t      \"@type\": \"BreadcrumbList\",<!-- [et_pb_line_break_holder] -->\t      \"itemListElement\": [  <!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 1,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"International SEO consultant specializing in local SEO - SeoYass\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 2,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"Definition \u2013 Terms used in SEO\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 3,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"Definition of E-reputation\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/e-reputation\/\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}\t    <!-- [et_pb_line_break_holder] -->\t    ]}<!-- [et_pb_line_break_holder] -->\t    <\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;58px|auto||auto||&#8221; custom_padding=&#8221;37px||37px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to monitor and analyze your e-reputation?<\/h2>\n<h2><!--EndFragment --><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;-6px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|4px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>It is essential to set up regular monitoring to know what is being said about you. Here are some useful tools:<\/p>\n<p>\ud83d\udd39<a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener\">Google Alerts<\/a>: to receive notifications whenever your name or brand is mentioned.<\/p>\n<p>\ud83d\udd39Mention, Talkwalker, or Brandwatch: professional monitoring tools that track mentions on social media and the web.<\/p>\n<p>\ud83d\udd39Google Reviews, Trustpilot, or Avis V\u00e9rifi\u00e9s: to monitor customer feedback.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;10px||10px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;71px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to protect or improve your e-reputation?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||42px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|19px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>1. Create quality content<\/h3>\n<p>The best defense is a strong online presence. Regularly publish positive, useful, and SEO-optimized content to occupy the first page of Google results.<\/p>\n<h3>2. Respond to reviews, even negative ones<\/h3>\n<p>A professional and courteous response to a negative review demonstrates your service mindset and can even turn an unfavorable situation to your advantage.<\/p>\n<h3>3. Work on SEO<\/h3>\n<p>Optimize key pages of your website, your professional profiles, and your posts so they appear at the top of search results for your name or business.<\/p>\n<h3>4. Manage crises quickly<\/h3>\n<p>In case of a bad buzz, react promptly: publish an official response, contact the people involved, request the removal of defamatory content if necessary, and amplify positive content.<\/p>\n<h3>5. Hire an e-reputation professional<\/h3>\n<p>A specialized <a href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/\">consultant<\/a> or <a href=\"https:\/\/www.seoyass.com\/en\/seo-agency\/\">agency<\/a> can help audit, protect, and strategically improve your e-reputation in a sustainable way.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;65px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Examples of successful e-reputation<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ol_line_height=&#8221;1.7em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;115.9px&#8221; height=&#8221;120px&#8221; custom_margin=&#8221;0px||36px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|47px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><!--StartFragment --><\/p>\n<ol>\n<li>A small business that responds to all Google reviews, even negative ones, with courtesy and professionalism.<\/li>\n<li>An SEO consultant who publishes a weekly optimized blog post and shares advice on LinkedIn and YouTube.<\/li>\n<li>A local shop that encourages satisfied customers to leave online reviews and publicly thanks them.<\/li>\n<\/ol>\n<p><!--EndFragment --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;54px||54px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-3px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why e-reputation is a strategic lever for your online business<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|16px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>E-reputation has become a major issue in the digital age. It can be a powerful growth lever or, conversely, an invisible but formidable obstacle.<\/p>\n<p>Controlling your online image means protecting your business, strengthening credibility, and building a lasting trust relationship with your audience.<\/p>\n<p>As an <a href=\"https:\/\/www.seoyass.com\/en\/seo-expert\/\">expert in SEO and e-reputation<\/a>, I can help you regain control of your online image, improve your visibility on Google, and enhance your notoriety. <a href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">Contact me<\/a> for a personalized audit.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;45px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SEO Resources:<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;-5px||18px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|22px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]\ud83d\udd39<a href=\"https:\/\/support.google.com\/accounts\/answer\/1228138?hl=en\" target=\"_blank\" rel=\"noopener\" title=\"E-r\u00e9putation\">online reputation<\/a><br \/>\n\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/definition\/\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definitions of other terms related to SEO<\/a><\/p>\n<p>Additionally, I recommend:<\/p>\n<p>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/why-i-chose-the-name-seoyass-for-my-brand\/\" title=\"Choose the Name (SeoYass) for My Brand\">Why Did I Choose the Name (SeoYass) for My Brand?<\/a><a href=\"https:\/\/www.seoyass.com\/blog\/comment-choisir-un-consultant-seo\/\"><\/a><a href=\"https:\/\/www.seoyass.com\/blog\/qu-est-ce-que-le-seo\/\" title=\"Qu\u2019est-ce Que le R\u00e9f\u00e9rencement Naturel ?\"><\/a><br \/>\n\ud83d\udd39<a href=\"https:\/\/www.seoyass.com\/en\/blog\/why-cant-your-customers-find-you\/\" title=\"your customers can't find you\">Why can&#8217;t your customers find you?<\/a><br \/>\n\ud83d\udd39 How to get listed on Google[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;30px||30px||true|false&#8221; custom_padding_tablet=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;45px||45px||true|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;bottom_meet_row&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2023\/12\/travailler-avec-seoyass.jpg&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;93%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; 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body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;36px&#8221; body_line_height=&#8221;50px&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; header_text_align_tablet=&#8221;center&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;36px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;42px&#8221; header_line_height_phone=&#8221;36px&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; body_text_align_tablet=&#8221;center&#8221; body_text_align_phone=&#8221;center&#8221; body_text_align_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;26px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; body_line_height_tablet=&#8221;50px&#8221; body_line_height_phone=&#8221;40px&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;padding-bottom: 25px;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Do you want to work with me?<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;meet_our_btn_column&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; button_text=&#8221;\ud83d\udce7 Contact Me&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;meet_our_btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#0d0c22&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;#000000&#8243; button_border_radius=&#8221;13px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Open Sans|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;11px|17%|11px|11%|true|false&#8221; custom_padding_tablet=&#8221;|31px||24px|true|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;14px&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;on|desktop&#8221; button_border_color__hover=&#8221;#FFDC26&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#252731&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; width_tablet=&#8221;85%&#8221; width_phone=&#8221;88%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;2px|330px||auto||&#8221; custom_padding=&#8221;35px|0px|35px|0px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;34px|0px|34px|0px|true|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;2000ms&#8221; animation_intensity_zoom=&#8221;10%&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#FFFFFF&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;20px&#8221; box_shadow_blur=&#8221;40px&#8221; box_shadow_color=&#8221;rgba(139,139,139,0.2)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|hover&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.seoyass.com\/wp-content\/uploads\/2025\/02\/Sites-Internet-a-Vendre-seoyass.jpg&#8221; alt=&#8221;Sites Internet \u00e0 Vendre&#8221; title_text=&#8221;Sites Internet \u00e0 Vendre-seoyass&#8221; url=&#8221;https:\/\/www.seoyass.com\/consultant-seo\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;62%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;24px|||||&#8221; border_radii=&#8221;on|200px|200px|200px|200px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech|700|||||||&#8221; text_text_color=&#8221;#96c5f2&#8243; text_font_size=&#8221;22px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px|||&#8221; link_option_url=&#8221;https:\/\/www.seoyass.com\/consultant-seo\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>SeoYass\u00a0<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;25.5px&#8221; custom_margin=&#8221;|0px|22px|0px|false|true&#8221; custom_padding=&#8221;|15px|19px|15px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I am<a href=\"https:\/\/www.seoyass.com\/en\/\"> SeoYass, an SEO expert<\/a> with over 15 years of experience. I have worked with small and medium-sized businesses, successfully completing more than 350 projects.<\/p>\n<p>Passionate about local SEO, I continue to learn and refine my strategies to deliver the best performance for my clients.<\/p>\n<p>[\/et_pb_text][difl_dual_button btn_left_background_bgcolor=&#8221;#0053a5&#8243; use_left_button_icon=&#8221;off&#8221; btn_right_background_bgcolor=&#8221;RGBA(255,255,255,0)&#8221; use_right_button_icon=&#8221;off&#8221; left_button=&#8221;\ud83d\udcd6 Learn More About Me&#8221; left_button_url=&#8221;https:\/\/www.seoyass.com\/en\/seo-consultant\/self-taught-seo-consultant\/&#8221; left_button_margin=&#8221;|8px|||false|false&#8221; left_button_margin_tablet=&#8221;|8px|||false|false&#8221; left_button_margin_phone=&#8221;|4px|||false|false&#8221; left_button_margin_last_edited=&#8221;on|phone&#8221; left_button_padding=&#8221;11px|24px|11px|24px|true|false&#8221; left_button_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; left_button_padding_phone=&#8221;10px||10px|15px|true|false&#8221; left_button_padding_last_edited=&#8221;on|tablet&#8221; right_button_margin=&#8221;|||8px|false|false&#8221; right_button_margin_tablet=&#8221;|||8px|false|false&#8221; right_button_margin_phone=&#8221;|||4px|false|false&#8221; right_button_margin_last_edited=&#8221;on|phone&#8221; right_button_padding=&#8221;11px|24px|11px|24px|true|true&#8221; right_button_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; right_button_padding_phone=&#8221;10px|15px|10px|15px|true|true&#8221; right_button_padding_last_edited=&#8221;on|tablet&#8221; alignment=&#8221;center&#8221; alignment_tablet=&#8221;center&#8221; alignment_phone=&#8221;center&#8221; alignment_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;top_two_btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; left_button_font=&#8221;Open Sans|700|||||||&#8221; left_button_text_color=&#8221;#ffffff&#8221; left_button_font_size=&#8221;16px&#8221; right_button_font=&#8221;Open Sans|700|||||||&#8221; right_button_text_color=&#8221;#96c5f2&#8243; right_button_font_size=&#8221;16px&#8221; min_height=&#8221;35px&#8221; custom_margin=&#8221;1px|||||&#8221; left_button_font_size_tablet=&#8221;15px&#8221; left_button_font_size_phone=&#8221;13px&#8221; left_button_font_size_last_edited=&#8221;on|tablet&#8221; right_button_font_size_tablet=&#8221;15px&#8221; right_button_font_size_phone=&#8221;10px&#8221; right_button_font_size_last_edited=&#8221;on|tablet&#8221; border_radii_left_button=&#8221;on|8px|8px|8px|8px&#8221; border_width_all_left_button=&#8221;1px&#8221; border_color_all_left_button=&#8221;#FFFFFF&#8221; border_radii_right_button=&#8221;on|8px|8px|8px|8px&#8221; border_width_all_right_button=&#8221;2px&#8221; border_color_all_right_button=&#8221;#96c5f2&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; btn_left_background_bgcolor__hover_enabled=&#8221;on|desktop&#8221; btn_left_background_bgcolor__hover=&#8221;#00478c&#8221; btn_right_background_bgcolor__hover_enabled=&#8221;on|desktop&#8221; btn_right_background_bgcolor__hover=&#8221;rgba(0,83,165,0.1)&#8221;][\/difl_dual_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is e-reputation<div class=\"et_pb_with_border et_pb_module difl_breadcrumbs difl_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"df_breadcrumbs_container\">\n                             \n                            <div class=\"df_breadcrumbs_wrapper\">\n                                <ul class=\"df-breadcrumbs\"><li class=\"df-breadcrumbs-item df-breadcrumbs-start\"><a href=\"https:\/\/www.seoyass.com\/en\/\"  rel=\"home\"><span class=\"df-breadcrumbs-text\">  Home: SeoYass <\/span><\/a><\/li><\/ul>\n                            <\/div>\n\n                        <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>E-reputation refers to the image projected by a person, a brand, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":323217,"parent":280935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"difl_page_category":[],"class_list":["post-323199","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is E-reputation SEO? 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