{"id":322733,"date":"2026-03-23T18:02:38","date_gmt":"2026-03-23T18:02:38","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=322733"},"modified":"2026-08-17T19:22:37","modified_gmt":"2026-08-17T19:22:37","slug":"ymyl","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/ymyl\/","title":{"rendered":"Definition of YMYL"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;155deg&#8221; background_color_gradient_stops=&#8221;#070b14 0%|#0f1623 50%|#18263f 100%&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||16px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; custom_margin=&#8221;37px|auto||auto|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||34px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;order: 2;||margin-bottom: 0px !important;&#8221; custom_css_main_element_phone=&#8221;order: 2;||margin-bottom: 0px !important;&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Share Tech|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#96c5f2&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;55px&#8221; custom_margin=&#8221;17px||-4px|||&#8221; custom_padding=&#8221;||3px|||&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;60px&#8221; header_line_height_phone=&#8221;40px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>YMYL Definition \u2013 Understanding the Impact of \u201cYour Money or Your Life\u201d in SEO<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_orientation=&#8221;right&#8221; module_class=&#8221;sy-bcm&#8221; custom_margin=&#8221;|0px|16px||false|false&#8221; custom_padding=&#8221;|3px||0px|false|false&#8221; min_height=&#8221;0px&#8221;]<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home : SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">Definition of YMYL<\/span><\/li><\/ol><\/nav>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;29px&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The <strong>acronym YMYL<\/strong>, which stands for Your Money or Your Life, refers to a category of web content considered sensitive or having a significant impact on users\u2019 lives.<\/p>\n<p>According to Google, these are pages likely to influence users\u2019 <strong>health, financial stability, or safety<\/strong>.<\/p>\n<blockquote>\n<p>\ud83d\udccc Example: An article about diabetes treatment or a product page on financial investments are YMYL content.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; url_new_window=&#8221;off&#8221; button_text=&#8221;Need help with the SEO?&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;20px&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; button_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|false&#8221; custom_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; custom_padding_phone=&#8221;10px||10px|15px|true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;12px|||||&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;top_two_btn sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: 30px !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: 30px !important;&#8221;][et_pb_image src=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/03\/YMYL-Definition-\u2013-Understanding-the-Impact-of-Your-Money-or-Your-Life-in-SEO.jpg&#8221; alt=&#8221;YMYL Definition&#8221; title_text=&#8221;YMYL Definition &#8211; seoyass&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; max_width=&#8221;74%&#8221; custom_margin=&#8221;41px|||||&#8221; border_radii=&#8221;on|300px|300px|300px|300px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||9px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;26px|auto||auto||&#8221; custom_padding=&#8221;0px||0px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Does Google Give Special Importance to YMYL Pages?<br \/><!--EndFragment --><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ul_line_height=&#8221;1.7em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|11px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google aims to protect its users from misleading or low-quality content on critical topics.<\/p>\n<p>That\u2019s why it classifies certain subjects as \u201cYMYL\u201d to closely monitor their quality and limit misinformation.<\/p>\n<p>This approach is designed to:<\/p>\n<ul>\n<li>Reduce the spread of false information.<\/li>\n<li>Promote reliable and well-founded content.<\/li>\n<li>Provide a better user experience on decisive topics.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||27px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-1px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What Types of Content Are Considered YMYL?<\/h2>\n<h2><!--EndFragment --><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ul_line_height=&#8221;1.7em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|4px|43px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Here are the main YMYL page categories, as defined by Google:<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Health and wellness<\/span>: Medical treatments, nutrition, psychology.<\/li>\n<li><span style=\"text-decoration: underline;\">Finance<\/span>: Loans, investments, taxes, insurance.<\/li>\n<li><span style=\"text-decoration: underline;\">Legal matters<\/span>: Divorce, rights, contracts.<\/li>\n<li><span style=\"text-decoration: underline;\">Professional life<\/span>: Job offers, career paths.<\/li>\n<li><span style=\"text-decoration: underline;\">News and politics<\/span>: Elections, national security.<\/li>\n<li><span style=\"text-decoration: underline;\">Online shopping<\/span>: Secure payments, scams.<\/li>\n<li><span style=\"text-decoration: underline;\">Vulnerable groups<\/span>: Children, elderly, minorities.<\/li>\n<\/ul>\n<p>\u26a0\ufe0f Any site covering these topics can be considered YMYL by Google.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Concrete examples from the Quality Rater Guidelines<\/h2>\n<h2><!--EndFragment --><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ul_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;-6px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|4px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The Quality Raters Guidelines are the official documents Google gives to its quality evaluators. These evaluators judge YMYL pages against rigorous criteria:<\/p>\n<ul>\n<li>\u00a0A medical page written by an unqualified person = Low quality.<\/li>\n<li>\u00a0A financial page with no source or expert opinion = Poor trustworthiness.<\/li>\n<li>\u00a0A legal article that is not kept up to date = Potential danger for the user.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||18px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>E-E-A-T: The Standard Required by Google for YMYL Pages<\/h2>\n<p>For a YMYL page to be considered reliable and high-quality, it must be built on four fundamental pillars grouped under the acronym <a href=\"https:\/\/www.seoyass.com\/en\/eeat-definition\/\">E-E-A-T<\/a>. Here\u2019s what each pillar entails.[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->\t    {<!-- [et_pb_line_break_holder] -->\t      \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->\t      \"@type\": \"BreadcrumbList\",<!-- [et_pb_line_break_holder] -->\t      \"itemListElement\": [\t    <!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 1,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"International SEO consultant specializing in local SEO - SeoYass\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 2,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"Definition \u2013 Terms used in SEO\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 3,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"YMYL Definition\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/ymyl\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}\t    <!-- [et_pb_line_break_holder] -->\t    ]}<!-- [et_pb_line_break_holder] -->\t    <\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;7px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>Pillar<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Experience<\/td>\n<td>Google values content created by people with real-life experience on the subject. Real testimonials are perceived as more authentic.<\/td>\n<\/tr>\n<tr>\n<td>Expertise<\/td>\n<td>Content must be written by a competent and qualified author, especially in sensitive fields such as health or finance.<\/td>\n<\/tr>\n<tr>\n<td>Authority<\/td>\n<td>The website or author must be recognized as a reference in their field. This authority is built over time through backlinks, mentions, and reputation.<\/td>\n<\/tr>\n<tr>\n<td>Trustworthiness<\/td>\n<td>Trust is essential: legal mentions, verifiable sources, website security (HTTPS), and clear, transparent information are crucial.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;10px||10px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;2px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How Does YMYL Influence SEO?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ul_line_height=&#8221;1.6em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|2px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Google\u2019s algorithms apply stricter standards to YMYL pages. A poorly written or unreliable page can be downgraded automatically, even if it is technically well-optimized.<\/p>\n<p>Consequences:<\/p>\n<ul>\n<li>Decreased visibility.<\/li>\n<li>Drop in SEO traffic.<\/li>\n<li>Loss of credibility with Google and users.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to Optimize a YMYL Page for Google?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ul_line_height=&#8221;1.6em&#8221; ol_line_height=&#8221;1.6em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|0px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Here are some SEO best practices specific to YMYL content:<\/p>\n<ol>\n<li>Cite reliable sources (studies, institutions, experts).<\/li>\n<li>Include an author bio with their qualifications.<\/li>\n<li>Create up-to-date content, free of errors or inaccuracies.<\/li>\n<li>Display legal notices, terms, and privacy policy.<\/li>\n<li>Use a neutral and educational tone.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||19px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;0px||0px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;6px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Creating a High-Quality YMYL Page Is Essential?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ul_line_height=&#8221;1.7em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|4px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Creating a YMYL page isn\u2019t just for Google. It\u2019s also to reassure users, gain their trust, and boost your conversion rate.<\/p>\n<p>A well-structured YMYL page:<\/p>\n<ul>\n<li>Provides reliable and understandable answers.<\/li>\n<li>Positions your brand as an authority in its field.<\/li>\n<li>Increases time spent on your site and user loyalty.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||11px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;5px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>YMYL: A Key Factor in Your SEO Strategy<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|18px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]If your site covers sensitive topics, you must strictly follow the YMYL criteria defined by Google.<\/p>\n<p>By combining high-quality content, proven expertise, and solid SEO optimization, you maximize your chances of achieving top rankings.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;26px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#00314c&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; module_class=&#8221;sy-res&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;38px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Resources:<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;sy-resw&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;100px&#8221; custom_margin=&#8221;-5px||23px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|0px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"sy-res-l\">\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\" title=\"People-first content\">Creating helpful, reliable, people-first content<\/a><\/li>\n<li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\" title=\"Other SEO-related terms\">Definitions of other SEO-related terms<\/a><\/li>\n<\/ul>\n<p class=\"sy-res-sub\">Additionally, I recommend:<\/p>\n<ul class=\"sy-res-l\">\n<li><a href=\"https:\/\/www.seoyass.com\/en\/blog\/why-i-chose-the-name-seoyass-for-my-brand\/\">Why I Chose the Name (SeoYass) for My Brand?<\/a><\/li>\n<li><a href=\"https:\/\/www.seoyass.com\/en\/blog\/why-cant-your-customers-find-you\/\">Why Can\u2019t Your Clients Find You?<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sy-feat sy-fv0 sy-pal0&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_padding=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;25px||25px||true|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;38px&#8221; header_2_line_height=&#8221;46px&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;42px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||10px|||&#8221;]<\/p>\n<h2>From theory to concrete visibility<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;32px&#8221; text_font_size_tablet=&#8221;19px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Understand what YMYL is, why it\u2019s crucial for SEO, and how Google evaluates this sensitive content. Clear explanation by SeoYass. The next is applying them to your site and market.<\/p>\n<ul class=\"sy-checks\">\n<li>Direct application to your sector<\/li>\n<li>An action plan adapted to your situation<\/li>\n<li>Clear explanations, no needless jargon<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; button_text=&#8221;Talk about my project&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#000000&#8243; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;16px&#8221; button_letter_spacing=&#8221;-1px&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|true&#8221; custom_margin=&#8221;6px||0px|||&#8221; button_use_icon=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"sy-vis\"><svg viewBox=\"0 0 560 470\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"Definition of YMYL\"><defs><linearGradient id=\"g322733\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\"><stop offset=\"0\" stop-color=\"#96c5f2\"\/><stop offset=\"1\" stop-color=\"#EDF000\"\/><\/linearGradient><linearGradient id=\"c322733\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0\" stop-color=\"#16253f\"\/><stop offset=\"1\" stop-color=\"#0a0d1c\"\/><\/linearGradient><radialGradient id=\"r322733\" cx=\".5\" cy=\".5\" r=\".5\"><stop offset=\"0\" stop-color=\"#96c5f2\" stop-opacity=\".32\"\/><stop offset=\"1\" stop-color=\"#96c5f2\" stop-opacity=\"0\"\/><\/radialGradient><\/defs><circle cx=\"280\" cy=\"225\" r=\"225\" fill=\"url(#r322733)\"\/><rect x=\"50\" y=\"58\" width=\"460\" height=\"326\" rx=\"28\" fill=\"url(#c322733)\" stroke=\"#00314c\" stroke-width=\"2\"\/><circle cx=\"82\" cy=\"88\" r=\"6\" fill=\"#ff6b6b\"\/><circle cx=\"102\" cy=\"88\" r=\"6\" fill=\"#96c5f2\"\/><circle cx=\"122\" cy=\"88\" r=\"6\" fill=\"#4ade80\"\/><rect x=\"146\" y=\"80\" width=\"300\" height=\"16\" rx=\"8\" fill=\"#0f1a2e\"\/><path d=\"M280 128 L400 168 V250 C400 308 350 346 280 372 C210 346 160 308 160 250 V168Z\" fill=\"#0f1a2e\" stroke=\"url(#g322733)\" stroke-width=\"6\"\/><path d=\"M280 150 L380 182 V250 C380 296 340 326 280 348 C220 326 180 296 180 250 V182Z\" fill=\"#96c5f2\" opacity=\".14\"\/><path d=\"M236 252 l30 30 l62 -70\" stroke=\"#EDF000\" stroke-width=\"14\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><rect x=\"98\" y=\"150\" width=\"46\" height=\"58\" rx=\"10\" fill=\"#0a0d1c\" stroke=\"#96c5f2\" stroke-opacity=\".6\"\/><circle cx=\"121\" cy=\"176\" r=\"8\" fill=\"#96c5f2\"\/><g><rect x=\"160\" y=\"392\" width=\"239.9\" height=\"48\" rx=\"24\" fill=\"#EDF000\"\/><text x=\"280\" y=\"423\" font-family=\"Share Tech,Arial,sans-serif\" font-weight=\"700\" font-size=\"18\" fill=\"#0a0d1c\" text-anchor=\"middle\" textLength=\"195.9\" lengthAdjust=\"spacingAndGlyphs\">Definition of YMYL<\/text><\/g><g><rect x=\"350.5\" y=\"22\" width=\"149.5\" height=\"42\" rx=\"21\" fill=\"#0a0d1c\" stroke=\"#96c5f2\" stroke-width=\"2\"\/><text x=\"425.3\" y=\"49\" font-family=\"Share Tech,Arial,sans-serif\" font-weight=\"700\" font-size=\"17\" fill=\"#96c5f2\" text-anchor=\"middle\" textLength=\"115.5\" lengthAdjust=\"spacingAndGlyphs\">Google Maps<\/text><\/g><\/svg><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sy-workwrap&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"sy-wk sy-wv2 sy-pal3 sy-wc\">\n<div class=\"sy-wk-hd\">\n<div class=\"sy-wk-eye\">\/\/ PROOF &amp; METHOD<\/div>\n<h2 class=\"sy-wk-h\">One method, results, verifiable reviews<\/h2>\n<pee class=\"sy-wk-s\">For definition of YMYL, I rely on a precise diagnosis, clear priorities and regular follow-up.<\/pee><\/div>\n<div class=\"sy-wk-st\">\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<div><strong>+320<\/strong><small>SATISFIED CLIENTS<\/small><\/div>\n<div><strong>5.0 \u2605<\/strong><small>VERIFIED GOOGLE REVIEWS<\/small><\/div>\n<div><strong>+17<\/strong><small>YEARS OF EXPERIENCE<\/small><\/div>\n<\/div>\n<div class=\"sy-wk-g\">\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>001<\/b><em>REFERENCES \/ VERIFIED REVIEWS<\/em><\/div>\n<h3>Why Does Google Give Special Importance to YMYL Pages?<\/h3>\n<pee>Google aims to protect its users from misleading or low-quality content on critical topics.<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<div><strong>+17<\/strong><small>YEARS OF EXPERIENCE<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/credentials\/\">READ THE REFERENCES \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>002<\/b><em>PORTFOLIO \/ PROJECTS<\/em><\/div>\n<h3>Concrete examples from the Quality Rater Guidelines<\/h3>\n<pee>The Quality Raters Guidelines are the official documents Google gives to its quality evaluators. Ces derniers jugent les pages YMYL selon\u2026<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>11<\/strong><small>ACTIVE PROJECTS<\/small><\/div>\n<div><strong>5.0<\/strong><small>GOOGLE RATING<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/portfolio\/\">VIEW THE PORTFOLIO \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>003<\/b><em>METHOD \/ EXPERTISE<\/em><\/div>\n<h3>How Does YMYL Influence SEO?<\/h3>\n<pee>Google\u2019s algorithms apply stricter standards to YMYL pages. A poorly written or unreliable page can be downgraded automatically, even if it is\u2026<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>6-12<\/strong><small>MONTHS FOR SOLID RESULTS<\/small><\/div>\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/seo-services\/\">SEE MY SEO SERVICES \u2192<\/a><\/article>\n<\/div>\n<div class=\"sy-wk-cta\">\n<div><b>WHAT IF IT WERE YOUR TURN?<\/b><span>Tell me about your project and I will reply with a first diagnosis.<\/span><\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">SEND A BRIEF<\/a><a class=\"o\" href=\"https:\/\/www.seoyass.com\/en\/seo-audit\/mini-seo-audit\/\">FREE MINI-AUDIT<\/a><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; 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I have worked with small and medium-sized businesses, successfully completing more than 350 projects.<\/pee><pee>Passionate about local SEO, I continue to learn and refine my strategies to deliver the best performance for my clients.<\/pee>\n<div class=\"sy-bio-s\">\n<div><b>350+<\/b><small>Projects<\/small><\/div>\n<div><b>5.0 \u2605<\/b><small>Google reviews<\/small><\/div>\n<div><b>17+<\/b><small>Years of experience<\/small><\/div>\n<\/div>\n<div class=\"sy-bio-c\"><a class=\"sy-bio-a\" href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/self-taught-seo-consultant\/\">About Me \u2192<\/a><a class=\"sy-bio-o\" href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">Contact me<\/a><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YMYL Definition \u2013 Understanding the Impact of \u201cYour Money or Your Life\u201d in SEO<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home : SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">Definition of YMYL<\/span><\/li><\/ol><\/nav>The acronym YMYL, which stands for Your Money or Your Life, refers to a category of web content considered sensitive or having a significant impact on users\u2019 lives. 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