{"id":282461,"date":"2026-02-09T19:01:01","date_gmt":"2026-02-09T19:01:01","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=282461"},"modified":"2026-08-17T19:15:25","modified_gmt":"2026-08-17T19:15:25","slug":"eeat","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/","title":{"rendered":"EEAT Definition"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;155deg&#8221; background_color_gradient_stops=&#8221;#070b14 0%|#0f1623 50%|#18263f 100%&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||16px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; custom_margin=&#8221;67px|auto||auto|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||34px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;order: 2;||margin-bottom: 0px !important;&#8221; custom_css_main_element_phone=&#8221;order: 2;||margin-bottom: 0px !important;&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Share Tech|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#96c5f2&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;55px&#8221; custom_margin=&#8221;17px||-4px|||&#8221; custom_padding=&#8221;||3px|||&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;60px&#8221; header_line_height_phone=&#8221;40px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>E-E-A-T Definition: Understanding the Essential Criteria for Good Google Ranking<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_orientation=&#8221;right&#8221; module_class=&#8221;sy-bcm&#8221; custom_margin=&#8221;|0px|16px||false|false&#8221; custom_padding=&#8221;|3px||0px|false|false&#8221; min_height=&#8221;0px&#8221;]<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home : SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">EEAT Definition<\/span><\/li><\/ol><\/nav>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;29px&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The term E-E-A-T has become a key element in improving a website\u2019s visibility on Google.<\/p>\n<p>But what does E-E-A-T actually mean? How does this concept influence your organic search rankings? And above all, how can you apply it concretely to your web content?<\/p>\n<p>On this page, discover a clear and comprehensive definition of E-E-A-T, its importance, and the best practices to take full advantage of it.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; url_new_window=&#8221;off&#8221; button_text=&#8221;Need help with SEO?&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;20px&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; button_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|false&#8221; custom_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; custom_padding_phone=&#8221;10px||10px|15px|true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;12px|||||&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;top_two_btn sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: 30px !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: 30px !important;&#8221;][et_pb_image src=&#8221;https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/02\/E-E-A-T-Definition-seoyass.jpg&#8221; alt=&#8221;best E-E-A-T Definition&#8221; title_text=&#8221;best E-E-A-T Definition &#8211; SeoYass&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; max_width=&#8221;74%&#8221; custom_margin=&#8221;75px|||||&#8221; border_radii=&#8221;on|300px|300px|300px|300px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||28px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;58px|auto|-16px|auto||&#8221; custom_padding=&#8221;0px||0px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What Is E-E-A-T and Why Is It Important for Google?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ul_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|31px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>E-E-A-T is an acronym that brings together four fundamental criteria used by Google to evaluate the quality and credibility of a web page:<\/p>\n<ul>\n<li>Experience<\/li>\n<li>Expertise<\/li>\n<li>Authoritativeness<\/li>\n<li>Trust (trustworthiness)<\/li>\n<\/ul>\n<p>Google analyzes these elements to ensure that the content provided is reliable, relevant, and secure, especially in sensitive fields such as health, finance, or legal topics.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||24px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The 4 Pillars of E-E-A-T Explained Simply<\/h2>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->\t    {<!-- [et_pb_line_break_holder] -->\t      \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->\t      \"@type\": \"BreadcrumbList\",<!-- [et_pb_line_break_holder] -->\t      \"itemListElement\": [ <!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 1,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"International SEO consultant specializing in local SEO - SeoYass\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 2,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"Definition \u2013 Terms used in SEO\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 3,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"EEAT Definition\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/eeat\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}\t\t    <!-- [et_pb_line_break_holder] -->\t    ]}<!-- [et_pb_line_break_holder] -->\t    <\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|391px||auto||&#8221; custom_padding=&#8221;7px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>Criterion<\/th>\n<th>Definition<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Experience<\/td>\n<td>The author\u2019s real-life experience or practical knowledge on the topic<\/td>\n<td>Ensures the authenticity of the content<\/td>\n<\/tr>\n<tr>\n<td>Expertise<\/td>\n<td>Recognized skill or qualification in a specific field<\/td>\n<td>Guarantees technical quality and accuracy<\/td>\n<\/tr>\n<tr>\n<td>Authoritativeness<\/td>\n<td>The reputation of the author or website within their community<\/td>\n<td>Strengthens credibility with users and Google<\/td>\n<\/tr>\n<tr>\n<td>Trust<\/td>\n<td>Website reliability: security, transparency, reviews, contact<\/td>\n<td>Reassures visitors and protects data<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||21px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;11px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Is E-E-A-T Crucial for YMYL Pages?<\/h2>\n<h2><!--EndFragment --><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|7px|43px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]So-called YMYL pages cover topics that can affect users\u2019 health, finances, or safety. Google gives them special importance by applying very strict E-E-A-T criteria.<\/p>\n<p>For example, a medical article or a piece of financial advice must strictly comply with these standards in order to rank well.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||20px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;2px|auto||auto||&#8221; custom_padding=&#8221;8px||8px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How Does Google Evaluate a Website\u2019s E-E-A-T?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ul_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;-6px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|1px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Contrary to popular belief, Google does not assign an exact or official E-E-A-T score.<\/p>\n<p>Here\u2019s what you need to know:<\/p>\n<ul>\n<li>Algorithms analyze numerous signals related to content, reputation, and security.<\/li>\n<li>Human evaluators (quality raters) review websites according to very detailed guidelines provided by Google, including E-E-A-T criteria.<\/li>\n<li>These human insights are used to adjust and improve the algorithms.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;17px||11px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;32px||32px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-1px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Practical Tips to Strengthen Your E-E-A-T and Improve Your SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|12px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>1. Create Useful, Accurate, and Unique Contenth<\/h3>\n<p>Your content should provide real value, be accurate, and answer users\u2019 questions.<\/p>\n<h3>2. Highlight Your Authors<\/h3>\n<p>Clearly present who is writing the content: their background, qualifications, and verifiable profiles.<\/p>\n<h3>3. Maintain Your Site\u2019s Reputation<\/h3>\n<p>Work on earning mentions and links from trusted websites. Collect authentic reviews.<\/p>\n<h3>4. Secure Your Site and Protect Privacy<\/h3>\n<p>Use an SSL certificate and display legal notices and a privacy policy.<\/p>\n<h3>5. Regularly Update Your Content<\/h3>\n<p>Fresh content shows Google that your site is active and reliable.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;26px||28px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Summary Table of Actions to Implement<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;7px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>EEAT Actions<\/th>\n<th>Objectives<\/th>\n<th>Concrete Examples<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Quality Content<\/td>\n<td>Meet expectations and needs<\/td>\n<td>Detailed articles, comprehensive guides<\/td>\n<\/tr>\n<tr>\n<td>Author Transparency<\/td>\n<td>Strengthen credibility<\/td>\n<td>Biographies, certifications, LinkedIn profiles<\/td>\n<\/tr>\n<tr>\n<td>Reputation Improvement<\/td>\n<td>Increase authority and trust<\/td>\n<td>Backlinks, press mentions, customer reviews<\/td>\n<\/tr>\n<tr>\n<td>Security and Privacy<\/td>\n<td>Protect users<\/td>\n<td>HTTPS, GDPR policy, visible contact info<\/td>\n<\/tr>\n<tr>\n<td>Content Updating<\/td>\n<td>Maintain relevance<\/td>\n<td>Regular updates, removal of outdated info<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;10px||10px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;4px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In Summary: Key Takeaways on the E-E-A-T Definition<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ul_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|10px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>E-E-A-T is a key concept for evaluating content quality according to Google.<\/li>\n<li>It is based on Experience, Expertise, Authoritativeness, and Trust.<\/li>\n<li>Applying E-E-A-T means building a credible, reliable site that is valued by both users and search engines.<\/li>\n<li>t is essential for high-responsibility sites like YMYL pages, but also beneficial for all websites.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||30px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;4px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Evolution of E-E-A-T: From E-A-T to E-E-A-T<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|0px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In 2018, Google introduced the E-A-T concept (Expertise, Authoritativeness, Trust). Since December 2022, a new E has been added to this model: Experience.<\/p>\n<h3>Why this new criterion?<\/h3>\n<p>Google aims to highlight content created by people who have actually lived or practiced the topic, which enhances authenticity.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||21px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;7px||7px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How to Demonstrate Each E-E-A-T Criterion on Your Website<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;7px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>Criterion<\/th>\n<th>How to Illustrate It Concretely<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Experience<\/td>\n<td>Testimonials, case studies, real-life examples<\/td>\n<\/tr>\n<tr>\n<td>Expertise<\/td>\n<td>Degrees, certifications, professional references<\/td>\n<\/tr>\n<tr>\n<td>Authoritativeness<\/td>\n<td>High-quality inbound links, press mentions<\/td>\n<\/tr>\n<tr>\n<td>Trust<\/td>\n<td>Verified customer reviews, privacy policy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;7px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Fundamental Role of E-E-A-T in Your SEO Strategy<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|5px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Mastering the E-E-A-T definition and applying its principles is now essential for achieving long-term Google rankings. This is a comprehensive approach that goes far beyond just content: it involves the overall quality of your website and your relationship with users.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;26px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#00314c&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; module_class=&#8221;sy-res&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;38px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SEO Resources:<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;sy-resw&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;100px&#8221; custom_margin=&#8221;-5px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|0px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"sy-res-l\">\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" title=\"Latest Google Update: The E-E-A-T \" target=\"_blank\" rel=\"noopener\">\ud83d\udd39Latest Google Update: The E-A-T Concept Becomes E-E-A-T with the Addition of Experience<\/a><\/li>\n<li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 Terms used in SEO<\/a><\/li>\n<\/ul>\n<p class=\"sy-res-sub\">Additionally, I Recommend:<\/p>\n<ul class=\"sy-res-l\">\n<li><a href=\"https:\/\/www.seoyass.com\/en\/blog\/why-i-chose-the-name-seoyass-for-my-brand\/\">Why I Chose the Name \u201cSeoYass\u201d for My Brand<\/a><\/li>\n<li><a href=\"https:\/\/www.seoyass.com\/en\/blog\/why-cant-your-customers-find-you\/\"> Why Can\u2019t Your Customers Find You?<\/a><\/li>\n<li><a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-rank-on-google\/\">How to Rank on Google<\/a><\/li>\n<li><a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-get-your-business-on-google\/\">How to Get Your Business on Google<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sy-feat sy-fv1 sy-pal3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_padding=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;25px||25px||true|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"sy-vis\"><svg viewBox=\"0 0 560 470\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"Definition eeat\"><defs><linearGradient id=\"g282461\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\"><stop offset=\"0\" stop-color=\"#cfe3ff\"\/><stop offset=\"1\" stop-color=\"#EDF000\"\/><\/linearGradient><linearGradient id=\"c282461\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0\" stop-color=\"#16253f\"\/><stop offset=\"1\" stop-color=\"#0a0d1c\"\/><\/linearGradient><radialGradient id=\"r282461\" cx=\".5\" cy=\".5\" r=\".5\"><stop offset=\"0\" stop-color=\"#cfe3ff\" stop-opacity=\".32\"\/><stop offset=\"1\" stop-color=\"#cfe3ff\" stop-opacity=\"0\"\/><\/radialGradient><\/defs><circle cx=\"280\" cy=\"225\" r=\"225\" fill=\"url(#r282461)\"\/><rect x=\"50\" y=\"58\" width=\"460\" height=\"326\" rx=\"28\" fill=\"url(#c282461)\" stroke=\"#00314c\" stroke-width=\"2\"\/><circle cx=\"82\" cy=\"88\" r=\"6\" fill=\"#ff6b6b\"\/><circle cx=\"102\" cy=\"88\" r=\"6\" fill=\"#cfe3ff\"\/><circle cx=\"122\" cy=\"88\" r=\"6\" fill=\"#4ade80\"\/><rect x=\"146\" y=\"80\" width=\"300\" height=\"16\" rx=\"8\" fill=\"#0f1a2e\"\/><path d=\"M280 128 L400 168 V250 C400 308 350 346 280 372 C210 346 160 308 160 250 V168Z\" fill=\"#0f1a2e\" stroke=\"url(#g282461)\" stroke-width=\"6\"\/><path d=\"M280 150 L380 182 V250 C380 296 340 326 280 348 C220 326 180 296 180 250 V182Z\" fill=\"#cfe3ff\" opacity=\".14\"\/><path d=\"M236 252 l30 30 l62 -70\" stroke=\"#EDF000\" stroke-width=\"14\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><rect x=\"98\" y=\"150\" width=\"46\" height=\"58\" rx=\"10\" fill=\"#0a0d1c\" stroke=\"#cfe3ff\" stroke-opacity=\".6\"\/><circle cx=\"121\" cy=\"176\" r=\"8\" fill=\"#cfe3ff\"\/><g><rect x=\"175.7\" y=\"392\" width=\"208.6\" height=\"48\" rx=\"24\" fill=\"#EDF000\"\/><text x=\"280\" y=\"423\" font-family=\"Share Tech,Arial,sans-serif\" font-weight=\"700\" font-size=\"18\" fill=\"#0a0d1c\" text-anchor=\"middle\" textLength=\"164.6\" lengthAdjust=\"spacingAndGlyphs\">Definition eeat<\/text><\/g><g><rect x=\"340\" y=\"22\" width=\"160\" height=\"42\" rx=\"21\" fill=\"#0a0d1c\" stroke=\"#cfe3ff\" stroke-width=\"2\"\/><text x=\"420\" y=\"49\" font-family=\"Share Tech,Arial,sans-serif\" font-weight=\"700\" font-size=\"17\" fill=\"#cfe3ff\" text-anchor=\"middle\" textLength=\"126\" lengthAdjust=\"spacingAndGlyphs\">Visibility \u2191<\/text><\/g><\/svg><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;38px&#8221; header_2_line_height=&#8221;46px&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;42px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||10px|||&#8221;]<\/p>\n<h2>Definition eeat: understand to rank better<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;32px&#8221; text_font_size_tablet=&#8221;19px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Discover the meaning of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and its key role in organic search according to Google. The next is applying them to your site and market.<\/p>\n<ul class=\"sy-checks\">\n<li>Clear explanations, no needless jargon<\/li>\n<li>Direct application to your sector<\/li>\n<li>An action plan adapted to your situation<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; button_text=&#8221;Talk about my project&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#cfe3ff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#000000&#8243; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;16px&#8221; button_letter_spacing=&#8221;-1px&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|true&#8221; custom_margin=&#8221;6px||0px|||&#8221; button_use_icon=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sy-workwrap&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"sy-wk sy-wv3 sy-pal2\">\n<div class=\"sy-wk-hd\">\n<div class=\"sy-wk-eye\">\/\/ RESULTS &amp; REFERENCES<\/div>\n<h2 class=\"sy-wk-h\">Proof, not promises<\/h2>\n<pee class=\"sy-wk-s\">Here is how I work on definition eeat, and what my clients say about it.<\/pee><\/div>\n<div class=\"sy-wk-st\">\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<div><strong>+320<\/strong><small>SATISFIED CLIENTS<\/small><\/div>\n<div><strong>5.0 \u2605<\/strong><small>VERIFIED GOOGLE REVIEWS<\/small><\/div>\n<div><strong>+17<\/strong><small>YEARS OF EXPERIENCE<\/small><\/div>\n<\/div>\n<div class=\"sy-wk-g\">\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>001<\/b><em>REFERENCES \/ VERIFIED REVIEWS<\/em><\/div>\n<h3>What Is E-E-A-T and Why Is It Important for Google?<\/h3>\n<pee>E-E-A-T is an acronym that brings together four fundamental criteria used by Google to evaluate the quality and credibility of a web page:<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>+17<\/strong><small>YEARS OF EXPERIENCE<\/small><\/div>\n<div><strong>100%<\/strong><small>POSITIVE REVIEWS 2026<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/credentials\/\">READ THE REFERENCES \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>002<\/b><em>PORTFOLIO \/ PROJECTS<\/em><\/div>\n<h3>Why Is E-E-A-T Crucial for YMYL Pages?<\/h3>\n<pee>Contrary to popular belief, Google does not assign an exact or official E-E-A-T score.<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>5.0<\/strong><small>GOOGLE RATING<\/small><\/div>\n<div><strong>+320<\/strong><small>SATISFIED CLIENTS<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/portfolio\/\">VIEW THE PORTFOLIO \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>003<\/b><em>METHOD \/ EXPERTISE<\/em><\/div>\n<h3>How Does Google Evaluate a Website\u2019s E-E-A-T?<\/h3>\n<pee>Contrary to popular belief, Google does not assign an exact or official E-E-A-T score.<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<div><strong>+17<\/strong><small>YEARS OF EXPERIENCE<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/seo-services\/\">SEE MY SEO SERVICES \u2192<\/a><\/article>\n<\/div>\n<div class=\"sy-wk-cta\">\n<div><b>WANT TO BE THE NEXT CASE?<\/b><span>Tell me about your project and I will reply with a first diagnosis.<\/span><\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">SEND A BRIEF<\/a><a class=\"o\" href=\"https:\/\/www.seoyass.com\/en\/seo-audit\/mini-seo-audit\/\">FREE MINI-AUDIT<\/a><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;-6px||||false|false&#8221; custom_padding=&#8221;30px||44px||true|false&#8221; custom_padding_tablet=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;25px||25px||true|false&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;bottom_meet_row&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.seoyass.com\/wp-content\/uploads\/2025\/12\/travailler-avec-seoyass.jpg&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;93%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;-15px|auto|-15px|auto|true|false&#8221; custom_padding=&#8221;2%|5.5%|2%|5.5%|true|true&#8221; custom_padding_tablet=&#8221;80px|70px|80px|70px|true|true&#8221; custom_padding_phone=&#8221;30px|15px|30px|15px|true|true&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Share Tech|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;46px&#8221; header_line_height=&#8221;57.6px&#8221; body_font=&#8221;Share Tech|700|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;36px&#8221; body_line_height=&#8221;1.1em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||-9px|||&#8221; header_text_align_tablet=&#8221;center&#8221; header_text_align_phone=&#8221;center&#8221; header_text_align_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;36px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;42px&#8221; header_line_height_phone=&#8221;36px&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; body_text_align_tablet=&#8221;center&#8221; body_text_align_phone=&#8221;center&#8221; body_text_align_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;15px&#8221; body_font_size_phone=&#8221;26px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; body_line_height_tablet=&#8221;50px&#8221; body_line_height_phone=&#8221;1.3em&#8221; body_line_height_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;padding-bottom: 25px;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Let&#8217;s talk about your visibility\u00a0<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; module_class=&#8221;meet_our_btn_column&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; button_text=&#8221;\ud83d\udce7 Contact Me&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;meet_our_btn&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#0d0c22&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;2px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;13px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;11px|17%|11px|11%|true|false&#8221; custom_padding_tablet=&#8221;|31px||24px|true|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;14px&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;on|desktop&#8221; button_border_color__hover=&#8221;#FFDC26&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;40px||50px||true|false&#8221; custom_padding_phone=&#8221;24px||34px||true|false&#8221;][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;94%&#8221; max_width=&#8221;1160px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<style>.sy-bio{display:grid;grid-template-columns:270px 1fr;gap:38px;align-items:center;max-width:1100px;margin:0 auto;padding:36px 40px;border-radius:30px;background:linear-gradient(135deg,#14233d 0%,#0a0f1d 60%,#070b14 100%);border:1px solid rgba(127,227,255,.3);box-shadow:0 0 0 1px rgba(77,163,255,.1),0 26px 70px rgba(0,0,0,.55),0 0 60px rgba(77,163,255,.18)}.sy-bio-ph{position:relative;width:240px;margin:0 auto}.sy-bio-ph a{display:block;padding:6px;border-radius:50%;background:conic-gradient(from 200deg,#f548a0,#f57c35,#ffdc26,#7fe3ff,#f548a0)}.sy-bio-ph img{display:block;width:100%;height:auto;aspect-ratio:1\/1;object-fit:cover;border-radius:50%;border:4px solid #0a0f1d}.sy-bio-b{position:absolute;left:50%;bottom:-14px;transform:translateX(-50%);white-space:nowrap;background:#ffdc26;color:#0a0d1c;border-radius:999px;padding:7px 18px;font:700 17px Share Tech,sans-serif;box-shadow:0 8px 22px rgba(0,0,0,.45)}.sy-bio-k{display:inline-block;margin:0 0 6px;color:#7fe3ff;font:700 14px Share Tech,sans-serif;letter-spacing:3px;text-transform:uppercase}.sy-bio-n{margin:0 0 12px;font:700 38px\/1.1 Share Tech,sans-serif;background:linear-gradient(90deg,#fff,#96c5f2 55%,#7fe3ff);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}.sy-bio-tx p{margin:0 0 12px;padding:0;color:#e8f0fb;font:19px\/1.6 Share Tech,sans-serif}.sy-bio-tx p a{color:#7fe3ff;text-decoration:underline;text-underline-offset:3px}.sy-bio-s{display:flex;flex-wrap:wrap;gap:12px;margin:16px 0 20px}.sy-bio-s div{background:rgba(255,255,255,.06);border:1px solid rgba(127,227,255,.25);border-radius:16px;padding:10px 18px;min-width:120px}.sy-bio-s b{display:block;color:#ffdc26;font:700 24px\/1.1 Share Tech,sans-serif}.sy-bio-s small{display:block;color:#9fb7d6;font:13px Share Tech,sans-serif;letter-spacing:1px;text-transform:uppercase}.sy-bio-c{display:flex;flex-wrap:wrap;gap:12px}.sy-bio-a,.sy-bio-o{display:inline-flex;align-items:center;gap:8px;border-radius:12px;padding:12px 24px;font:700 18px Share Tech,sans-serif;text-decoration:none!important;transition:transform .2s,background .2s,color .2s,box-shadow .2s}.sy-bio-a{background:#96c5f2;color:#0a0d1c!important;border:1px solid #96c5f2}.sy-bio-o{background:transparent;color:#fff!important;border:1px solid rgba(255,255,255,.55)}.sy-bio-a:hover{background:#ffdc26;border-color:#ffdc26;transform:translateY(-2px);box-shadow:0 10px 24px rgba(255,220,38,.28)}.sy-bio-o:hover{background:rgba(255,255,255,.1);transform:translateY(-2px)}@media(max-width:860px){.sy-bio{grid-template-columns:1fr;padding:28px 22px;text-align:center}.sy-bio-s,.sy-bio-c{justify-content:center}.sy-bio-ph{width:200px;margin-bottom:12px}}<\/style>\n<div class=\"sy-bio\">\n<div class=\"sy-bio-ph\"><a href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/\"><img decoding=\"async\" src=\"https:\/\/www.seoyass.com\/wp-content\/uploads\/2026\/08\/meilleur-consultant-seo-international-seoyass.jpg\" alt=\"SeoYass, SEO consultant\" loading=\"lazy\" width=\"240\" height=\"240\"><\/a><span class=\"sy-bio-b\">17+ years of SEO<\/span><\/div>\n<div class=\"sy-bio-tx\"><span class=\"sy-bio-k\">Your SEO consultant<\/span><\/p>\n<div class=\"sy-bio-n\">SeoYass<\/div>\n<pee>I am <a href=\"https:\/\/www.seoyass.com\/en\/\">SeoYass, an SEO expert<\/a> with over 17 years of experience. I have worked with small and medium-sized businesses, successfully completing more than 350 projects.<\/pee><pee>Passionate about local SEO, I continue to learn and refine my strategies to deliver the best performance for my clients.<\/pee>\n<div class=\"sy-bio-s\">\n<div><b>350+<\/b><small>Projects<\/small><\/div>\n<div><b>5.0 \u2605<\/b><small>Google reviews<\/small><\/div>\n<div><b>17+<\/b><small>Years of experience<\/small><\/div>\n<\/div>\n<div class=\"sy-bio-c\"><a class=\"sy-bio-a\" href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/self-taught-seo-consultant\/\">About Me \u2192<\/a><a class=\"sy-bio-o\" href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">Contact me<\/a><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-E-A-T Definition: Understanding the Essential Criteria for Good Google Ranking<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home : SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">EEAT Definition<\/span><\/li><\/ol><\/nav>The term E-E-A-T has become a key element in improving a website\u2019s visibility on Google. But what does E-E-A-T actually mean? How does this concept influence your organic search rankings? And above all, how can you apply it concretely to your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":282482,"parent":280935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-282461","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-E-A-T : D\u00e9finition et Importance en SEO (Google)<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la signification de E-E-A-T (Exp\u00e9rience, Expertise, Autorit\u00e9, Fiabilit\u00e9) et son r\u00f4le cl\u00e9 dans le r\u00e9f\u00e9rencement naturel selon Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seoyass.com\/en\/definition\/eeat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-E-A-T : D\u00e9finition et Importance en SEO (Google)\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la signification de E-E-A-T (Exp\u00e9rience, Expertise, Autorit\u00e9, Fiabilit\u00e9) et son r\u00f4le cl\u00e9 dans le r\u00e9f\u00e9rencement naturel selon Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seoyass.com\/en\/definition\/eeat\/\" \/>\n<meta property=\"og:site_name\" content=\"International SEO Consultant Specializing in Local SEO \u2013 SeoYass\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T19:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/02\/E-E-A-T-Definition-seoyass.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"E-E-A-T : D\u00e9finition et Importance en SEO (Google)\" \/>\n<meta name=\"twitter:description\" content=\"D\u00e9couvrez la signification de E-E-A-T (Exp\u00e9rience, Expertise, Autorit\u00e9, Fiabilit\u00e9) et son r\u00f4le cl\u00e9 dans le r\u00e9f\u00e9rencement naturel selon Google.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/02\/E-E-A-T-Definition-seoyass.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/eeat\\\/\",\"url\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/eeat\\\/\",\"name\":\"E-E-A-T : D\u00e9finition et Importance en SEO (Google)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/eeat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/eeat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/E-E-A-T-Definition-seoyass.jpg\",\"datePublished\":\"2026-02-09T19:01:01+00:00\",\"dateModified\":\"2026-08-17T19:15:25+00:00\",\"description\":\"D\u00e9couvrez la signification de E-E-A-T (Exp\u00e9rience, Expertise, Autorit\u00e9, Fiabilit\u00e9) et son r\u00f4le cl\u00e9 dans le r\u00e9f\u00e9rencement naturel selon Google.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/eeat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/eeat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/eeat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/E-E-A-T-Definition-seoyass.jpg\",\"contentUrl\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/E-E-A-T-Definition-seoyass.jpg\",\"width\":450,\"height\":450,\"caption\":\"best E-E-A-T Definition\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/eeat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Definition \u2013 SEO terms\",\"item\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"EEAT Definition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/\",\"name\":\"International SEO Consultant Specializing in Local SEO \u2013 SeoYass\",\"description\":\"SeoYass - SEO Well Done\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-E-A-T : D\u00e9finition et Importance en SEO (Google)","description":"D\u00e9couvrez la signification de E-E-A-T (Exp\u00e9rience, Expertise, Autorit\u00e9, Fiabilit\u00e9) et son r\u00f4le cl\u00e9 dans le r\u00e9f\u00e9rencement naturel selon Google.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/","og_locale":"en_US","og_type":"article","og_title":"E-E-A-T : D\u00e9finition et Importance en SEO (Google)","og_description":"D\u00e9couvrez la signification de E-E-A-T (Exp\u00e9rience, Expertise, Autorit\u00e9, Fiabilit\u00e9) et son r\u00f4le cl\u00e9 dans le r\u00e9f\u00e9rencement naturel selon Google.","og_url":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/","og_site_name":"International SEO Consultant Specializing in Local SEO \u2013 SeoYass","article_modified_time":"2026-08-17T19:15:25+00:00","og_image":[{"width":450,"height":450,"url":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/02\/E-E-A-T-Definition-seoyass.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"E-E-A-T : D\u00e9finition et Importance en SEO (Google)","twitter_description":"D\u00e9couvrez la signification de E-E-A-T (Exp\u00e9rience, Expertise, Autorit\u00e9, Fiabilit\u00e9) et son r\u00f4le cl\u00e9 dans le r\u00e9f\u00e9rencement naturel selon Google.","twitter_image":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/02\/E-E-A-T-Definition-seoyass.jpg","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/","url":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/","name":"E-E-A-T : D\u00e9finition et Importance en SEO (Google)","isPartOf":{"@id":"https:\/\/www.seoyass.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/#primaryimage"},"image":{"@id":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/02\/E-E-A-T-Definition-seoyass.jpg","datePublished":"2026-02-09T19:01:01+00:00","dateModified":"2026-08-17T19:15:25+00:00","description":"D\u00e9couvrez la signification de E-E-A-T (Exp\u00e9rience, Expertise, Autorit\u00e9, Fiabilit\u00e9) et son r\u00f4le cl\u00e9 dans le r\u00e9f\u00e9rencement naturel selon Google.","breadcrumb":{"@id":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seoyass.com\/en\/definition\/eeat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/#primaryimage","url":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/02\/E-E-A-T-Definition-seoyass.jpg","contentUrl":"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/02\/E-E-A-T-Definition-seoyass.jpg","width":450,"height":450,"caption":"best E-E-A-T Definition"},{"@type":"BreadcrumbList","@id":"https:\/\/www.seoyass.com\/en\/definition\/eeat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.seoyass.com\/en\/"},{"@type":"ListItem","position":2,"name":"Definition \u2013 SEO terms","item":"https:\/\/www.seoyass.com\/en\/definition\/"},{"@type":"ListItem","position":3,"name":"EEAT Definition"}]},{"@type":"WebSite","@id":"https:\/\/www.seoyass.com\/en\/#website","url":"https:\/\/www.seoyass.com\/en\/","name":"International SEO Consultant Specializing in Local SEO \u2013 SeoYass","description":"SeoYass - SEO Well Done","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.seoyass.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages\/282461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/comments?post=282461"}],"version-history":[{"count":4,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages\/282461\/revisions"}],"predecessor-version":[{"id":325758,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages\/282461\/revisions\/325758"}],"up":[{"embeddable":true,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/pages\/280935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/media\/282482"}],"wp:attachment":[{"href":"https:\/\/www.seoyass.com\/en\/wp-json\/wp\/v2\/media?parent=282461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}