{"id":280973,"date":"2024-08-10T22:16:21","date_gmt":"2024-08-10T22:16:21","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=280973"},"modified":"2026-04-27T13:47:27","modified_gmt":"2026-04-27T13:47:27","slug":"google-my-business","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/google-my-business\/","title":{"rendered":"Definition of Google My Business"},"content":{"rendered":"

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Google My Business Definition: Optimized Local Presence<\/h1>\n

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Google My Business<\/strong>, now called Google Business Profile<\/strong>, is a free tool that allows businesses to manage their online presence, especially on Google Search and Google Maps.<\/p>\n

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What is Google My Business?<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/04\/Google-Business-Profile-A-Key-Tool-for-Local-SEO-seoyass.jpg” alt=”Google Business Profile A Key Tool for Local SEO” title_text=”Google Business Profile A Key Tool for Local SEO – SeoYass” _builder_version=”4.27.4″ _module_preset=”default” width=”37%” module_alignment=”center” border_radii=”on|25px|25px|25px|25px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Share Tech||||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”33px” header_3_font=”Share Tech||||on||||” header_3_text_color=”#FFFFFF” header_3_font_size=”34px” header_3_letter_spacing=”-1px” header_3_line_height=”50px” custom_margin=”0px||0px|0px|false|false” custom_padding=”2px|20px|31px|40px|false|false” custom_padding_tablet=”|20px||40px|false|false” custom_padding_phone=”|||15px|false|false” custom_padding_last_edited=”on|desktop” text_font_size_tablet=”20px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”33px” text_line_height_phone=”29px” text_line_height_last_edited=”on|phone” header_3_font_size_tablet=”34px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”50px” header_3_line_height_phone=”35px” header_3_line_height_last_edited=”on|desktop” global_colors_info=”{}”]Google My Business is a tool offered by the search engine Google<\/strong> that allows businesses, shops, artisans, freelancers, and associations to manage their online presence on Google Search and Google Maps.<\/p>\n

With a well-optimized business profile, your company can appear in local search results, attract the attention of potential customers, and generate more in-store visits or calls.<\/p>\n

In short, Google My Business is a local extension of your online presence: a true cornerstone of your local digital strategy.
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Why is Google My Business Essential?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Share Tech||||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”33px” header_3_font=”Share Tech||||on||||” header_3_text_color=”#FFFFFF” header_3_font_size=”34px” header_3_letter_spacing=”-1px” header_3_line_height=”50px” custom_margin=”0px||0px|0px|false|false” custom_padding=”2px|20px|9px|40px|false|false” custom_padding_tablet=”|20px||40px|false|false” custom_padding_phone=”|||15px|false|false” custom_padding_last_edited=”on|desktop” text_font_size_tablet=”20px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”33px” text_line_height_phone=”29px” text_line_height_last_edited=”on|phone” header_3_font_size_tablet=”34px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”50px” header_3_line_height_phone=”35px” header_3_line_height_last_edited=”on|desktop” global_colors_info=”{}”]In the era of local marketing<\/strong>, appearing in geolocated searches is crucial. Having a complete Google My Business profile significantly boosts your local visibility and credibility.<\/p>\n

Here are the main benefits<\/strong> of Google My Business:
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