{"id":280962,"date":"2024-08-10T20:17:40","date_gmt":"2024-08-10T20:17:40","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=280962"},"modified":"2026-08-17T19:06:39","modified_gmt":"2026-08-17T19:06:39","slug":"local-seo","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/local-seo\/","title":{"rendered":"Definition of Local SEO"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;155deg&#8221; background_color_gradient_stops=&#8221;#070b14 0%|#0f1623 50%|#18263f 100%&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||16px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; custom_margin=&#8221;40px|auto||auto|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||34px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;order: 2;||margin-bottom: 0px !important;&#8221; custom_css_main_element_phone=&#8221;order: 2;||margin-bottom: 0px !important;&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Share Tech|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#96c5f2&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;55px&#8221; custom_margin=&#8221;12px||-4px|||&#8221; custom_padding=&#8221;||3px|||&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;60px&#8221; header_line_height_phone=&#8221;40px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Local SEO Definition: Understanding Local Search Optimization and Its Levers<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_orientation=&#8221;right&#8221; module_class=&#8221;sy-bcm&#8221; custom_margin=&#8221;|0px|16px||false|false&#8221; custom_padding=&#8221;|3px||0px|false|false&#8221; min_height=&#8221;0px&#8221;]<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home : SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">Definition of Local SEO<\/span><\/li><\/ol><\/nav>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;29px&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Local SEO<\/strong>, or local search engine optimization, refers to all the techniques aimed at optimizing a business\u2019s visibility in geolocated search results, particularly on Google Maps and in the <strong>Local Pack<\/strong>.<\/p>\n<p>It is a specific branch of search engine optimization (SEO), tailored for <strong>shops, craftsmen, local services, or any business<\/strong> that wants to appear in search results based on a precise <strong>geographic area<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; url_new_window=&#8221;off&#8221; button_text=&#8221;Need Help With Local SEO?&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;20px&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; button_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|false&#8221; custom_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; custom_padding_phone=&#8221;10px||10px|15px|true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;12px|||||&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;top_two_btn sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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_builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||7px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; height=&#8221;591px&#8221; height_tablet=&#8221;591px&#8221; height_phone=&#8221;756px&#8221; height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;29px|auto||auto||&#8221; custom_padding=&#8221;0px||0px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Has Local SEO Become Essentia<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|31px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\ud83d\udccd Geolocation, an Essential Visibility Lever<\/h3>\n<p>Today, more than half of Google searches are local.<\/p>\n<p>Users want to find solutions near them, quickly. Being visible in your city or region has therefore become strategic to capture this traffic.<\/p>\n<h3>\ud83d\ude80 Growth Opportunity for Local Businesses<\/h3>\n<p>Good local SEO allows you to:<\/p>\n<p>\ud83d\udd39 Increase in-store traffic (web-to-store),<br \/>\ud83d\udd39 Generate qualified leads,<br \/>\ud83d\udd39 Strengthen local brand awareness,<br \/>\ud83d\udd39 Position yourself ahead of your direct competitors.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;27px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How Does Local SEO Work?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|9px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Local SEO is based on <strong>three main criteria<\/strong> used by Google\u2019s search engine to rank results:<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->\t    {<!-- [et_pb_line_break_holder] -->\t      \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->\t      \"@type\": \"BreadcrumbList\",<!-- [et_pb_line_break_holder] -->\t      \"itemListElement\": [    <!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 1,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"International SEO consultant specializing in local SEO - SeoYass\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 2,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"Definition \u2013 Terms used in SEO\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}<!-- [et_pb_line_break_holder] -->\t\t    ,<!-- [et_pb_line_break_holder] -->\t\t    \t{<!-- [et_pb_line_break_holder] -->\t\t    \t\t\"@type\": \"ListItem\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"position\": 3,<!-- [et_pb_line_break_holder] -->\t\t\t        \"name\": \"Definition of Local SEO\",<!-- [et_pb_line_break_holder] -->\t\t\t        \"item\": \"https:\/\/www.seoyass.com\/en\/definition\/local-seo\/\"<!-- [et_pb_line_break_holder] -->\t\t    \t}\t    <!-- [et_pb_line_break_holder] -->\t    ]}<!-- [et_pb_line_break_holder] -->\t    <\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;24px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Definition<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Relevance<\/td>\n<td>The degree of match between the user&#039;s query and the business offering.<\/td>\n<\/tr>\n<tr>\n<td>Distance<\/td>\n<td>The proximity between the user and the geolocated establishment.<\/td>\n<\/tr>\n<tr>\n<td>Prominence<\/td>\n<td>The local popularity, reviews, and web mentions, etc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||4px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;1px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Different Types of SEO: Local, National &amp; International<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|24px|43px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Local SEO<\/h3>\n<p>\ud83d\udd39 Target: Customers within a specific geographic area (city, neighborhood, region).<br \/>\ud83d\udd39 Goal: Appear in local search results (Google Maps, \u201cnear me\u201d queries).<br \/>\ud83d\udd39 Key Tools: Google Business Profile, customer reviews, local citations (NAP), geolocated content.<\/p>\n<h3>National SEO<\/h3>\n<p>\ud83d\udd39 Target: A national audience without specific local criteria.<br \/>\ud83d\udd39 Goal: Rank a website at the country level for generic or niche keywords.<br \/>\ud83d\udd39 Methods: Content strategy, high-quality backlinks, advanced technical optimization.<\/p>\n<h3>International SEO<\/h3>\n<p>\ud83d\udd39 Target: Users across multiple countries and languages.<br \/>\ud83d\udd39 Goal: Make the website visible internationally according to targeted markets.<br \/>\ud83d\udd39 Specifics:<br \/>\u2003\u2003\ud83d\udd39 Culturally adapted multilingual content<br \/>\u2003\u2003\ud83d\udd39 Hreflang tags<br \/>\u2003\u2003\ud83d\udd39 Country-specific domain or hosting if needed<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||13px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Local SEO vs Global SEO: What Are the Differences?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|9px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Local SEO targets visibility within a specific geographic area, making it ideal for local businesses. Global SEO, on the other hand, aims for national or international reach, facing much broader competition.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;16px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Local SEO<\/th>\n<th>Global SEO<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Objective<\/td>\n<td>Visibility in a specific geographic area<\/td>\n<td>National \/ international visibility<\/td>\n<\/tr>\n<tr>\n<td>Main Platform<\/td>\n<td>Google Maps \/ Google Business Profile<\/td>\n<td>Traditional Google Search<\/td>\n<\/tr>\n<tr>\n<td>Competition<\/td>\n<td>Low to Medium<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Time to Results<\/td>\n<td>1 to 2 months (Maps) \/ 3 to 6 months for full strategy<\/td>\n<td>6 months to 1 year<\/td>\n<\/tr>\n<tr>\n<td>Targeted Query Type<\/td>\n<td>Keywords + location<\/td>\n<td>Generic keywords<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||31px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;34px|auto||auto||&#8221; custom_padding=&#8221;0px||0px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The Pillars of a High-Performing Local SEO Strategy<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|39px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\ud83d\uddfa\ufe0f Optimizing Your Google Business Profile<\/h3>\n<p>\ud83d\udd39 Fill in all information (hours, address, photos, description\u2026)<br \/>\ud83d\udd39 Choose the right business categories<br \/>\ud83d\udd39 Add high-quality photos<br \/>\ud83d\udd39 Regularly post updates or special offers<br \/>\ud83d\udd39 Maintain NAP consistency (Name, Address, Phone)<\/p>\n<p>\ud83d\udc49 Need an expert to <a href=\"https:\/\/www.seoyass.com\/en\/google-my-business-seo\/\">optimize your Google Business Profile<\/a> and boost your local visibility? Turn to SeoYass, local SEO specialist: guaranteed visibility on Google Maps and local search results!<\/p>\n<h3>\ud83c\udf1f Managing Customer Reviews<\/h3>\n<p>Google reviews play a key role in user decisions and local rankings.<\/p>\n<p>Best practices:<br \/>\ud83d\udd39 Encourage authentic reviews<br \/>\ud83d\udd39 Respond to all comments (positive or negative)<br \/>\ud83d\udd39 Report fake reviews<\/p>\n<h3>\ud83d\udd0d Local Keyword Research<\/h3>\n<p>Examples:<br \/>\ud83d\udd39 plumber Lille, Italian restaurant Lyon, osteopath Paris 15th<br \/>\ud83d\udd39 Combine keyword + location, neighborhood, postal code, etc.<\/p>\n<h3>\ud83d\udd17 Local Citations and Geolocated Backlinks<\/h3>\n<p>\ud83d\udd39 List your business on local directories (PagesJaunes, Yelp, etc.)<br \/>\ud83d\udd39 Obtain backlinks from regional sites or media<br \/>\ud83d\udd39 Ensure consistent information across all platforms<\/p>\n<h3>\ud83d\udcf1 Mobile Optimization and Local UX<\/h3>\n<p>\ud83d\udd39 Fast, mobile-friendly website<br \/>\ud83d\udd39 Visible call-to-action buttons<br \/>\ud83d\udd39 Quick access to directions\/maps<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/local-seo\/&#8221; url_new_window=&#8221;off&#8221; button_text=&#8221;Discover My Local SEO Service&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;20px&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; button_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|false&#8221; custom_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; custom_padding_phone=&#8221;10px||10px|15px|true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;12px|||||&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;top_two_btn sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;22px||15px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Essential Platforms for Local SEO<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;16px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Main Purpose<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google Business Profile<\/td>\n<td>Listing in Google Maps and the Local Pack<\/td>\n<\/tr>\n<tr>\n<td>Apple Business Connect<\/td>\n<td>Visibility on Apple Maps<\/td>\n<\/tr>\n<tr>\n<td>Local Directories<\/td>\n<td>Strengthens regional presence and NAP consistency<\/td>\n<\/tr>\n<tr>\n<td>Local Social Networks<\/td>\n<td>Visibility and community engagement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||14px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;4px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Strategic Advantages of Local SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|12px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83c\udfaf Highly Targeted Traffic<\/p>\n<p>\ud83e\udded Immediate Visibility on the Map<\/p>\n<p>\ud83d\udd11 Faster Customer Decision-Making<\/p>\n<p>\ud83d\udcac Social Proof Through Reviews<\/p>\n<p>\ud83d\udcb0 More Cost-Effective Than a National Campaign<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;4px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Local SEO Trends to Watch<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|19px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udce2 Voice Search and Conversational Queries (\u201cWhere can I find a dentist near me?\u201d)<\/p>\n<p>\ud83d\udccd Hyper-Localization (neighborhood, district)<\/p>\n<p>\u2b50 Enhanced Reviews and Ratings<\/p>\n<p>\ud83d\udcf2 Increasingly Critical Mobile Experience<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||10px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Keywords and Entities Associated with Local SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|20px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\ud83e\udde9 Local Keywords<\/h3>\n<p>These are queries that include a geographic dimension and reflect a proximity-based intent.<br \/>Examples:<\/p>\n<p>\ud83d\udd39 Italian restaurant Lille<br \/>\ud83d\udd39 Emergency plumber Paris 15th<br \/>\ud83d\udd39 Best hairdresser Bordeaux city center<\/p>\n<p>\ud83d\udc49 They usually combine:<\/p>\n<p>\ud83d\udd39 Service or profession + city\/neighborhood<br \/>\ud83d\udd39 Specific problem or need + location<br \/>\ud83d\udd39 \u201cNear me\u201d type queries<\/p>\n<h3>\ud83d\udccc Entities Associated with Local SEO<\/h3>\n<p>These are elements that Google associates with your local business to better contextualize it.<\/p>\n<p>They help strengthen the semantic and geographic relevance of your content.<\/p>\n<p>Examples of useful entities:<\/p>\n<p>\ud83d\udd39 Google Business Profile<br \/>\ud83d\udd39 Complete address (NAP: Name, Address, Phone)<br \/>\ud83d\udd39 Customer reviews \/ Google ratings<br \/>\ud83d\udd39 Opening hours<br \/>\ud83d\udd39 Business categories<br \/>\ud83d\udd39 Catchment area<br \/>\ud83d\udd39 Postal codes, neighborhood names<br \/>\ud83d\udd39 Landmarks (well-known nearby places)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||14px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||0px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Tools for local SEO<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;23px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>Category<\/th>\n<th>Tool Name<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Business Listing<\/td>\n<td>Google Business Profile<\/td>\n<td>Core tool for managing local presence on Google Maps and search<\/td>\n<\/tr>\n<tr>\n<td>Local Rank Tracking<\/td>\n<td>Local Falcon<\/td>\n<td>Tracks rankings on Google Maps with geolocated visualization<\/td>\n<\/tr>\n<tr>\n<td>On-site Local SEO<\/td>\n<td>Yoast Local SEO \/ Rank Math Local<\/td>\n<td>Plugins to improve local schema markup on WordPress<\/td>\n<\/tr>\n<tr>\n<td>Analysis and Audit<\/td>\n<td>BrightLocal<\/td>\n<td>Comprehensive platform for local reporting and auditing<\/td>\n<\/tr>\n<tr>\n<td>Review Management<\/td>\n<td>Trustpilot \/ Avis V\u00e9rifi\u00e9s<\/td>\n<td>Collection and management of online customer reviews<\/td>\n<\/tr>\n<tr>\n<td>Local Citations<\/td>\n<td>Yext \/ Partoo \/ Moz Local<\/td>\n<td>Management of listings across multiple local directories<\/td>\n<\/tr>\n<tr>\n<td>Local Link Building<\/td>\n<td>Linkody \/ Whitespark<\/td>\n<td>Tools for building and tracking local backlinks<\/td>\n<\/tr>\n<tr>\n<td>Analytics and Data<\/td>\n<td>Google Analytics &amp; Google Search Console<\/td>\n<td>Traffic analysis and SEO performance tracking<\/td>\n<\/tr>\n<tr>\n<td>Local Social Media<\/td>\n<td>Meta Business Suite \/ Buffer<\/td>\n<td>Management of local social media posts and engagement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||20px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;4px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Timeline and Cost of Local SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|5px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Local SEO Timeline &amp; Cost: What You Need to Know<\/p>\n<h3>\u23f1\ufe0f Average Time for Results:<\/h3>\n<p>\ud83d\udd39 For a targeted goal (e.g., Google Maps): 1\u20132 months<br \/>\ud83d\udd39 For a comprehensive strategy (website, Google Business Profile, backlinks, content): 3\u20136 months<\/p>\n<p>\ud83d\udcdd Timing varies depending on the industry, local competition, and effort invested.<\/p>\n<h3>\ud83d\udcb0 Estimated Cost:<\/h3>\n<p>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/seo-audit\/\">Audit &amp; strategy<\/a>: from \u20ac200\u2013\u20ac800<br \/>\ud83d\udd39 Technical optimizations + content: \u20ac500\u2013\u20ac2000<br \/>\ud83d\udd39 Monthly local SEO support: around \u20ac500\u2013\u20ac1000\/month depending on complexity<\/p>\n<p>\ud83c\udfaf Key Insight: Local SEO, while more accessible than national SEO, remains a sustainable investment that delivers excellent long-term ROI.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||22px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;1px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3 Smart Levers to Boost Your Local SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|13px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u2705 Treat Your Google Business Profile Like a Storefront<\/p>\n<p>\u279c Recent photos, up-to-date hours, clear description, and local keywords: it\u2019s your digital business card.<\/p>\n<p>\u2705 Regularly Collect Authentic Customer Reviews<\/p>\n<p>\u279c Respond to every comment, positive or negative. Interaction strengthens your credibility.<\/p>\n<p>\u2705 Ensure Consistent NAP Information Everywhere<\/p>\n<p>\u279c Whether on your website, social media, or directories, consistency builds trust\u2026 with Google too.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;24px||15px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;19px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Local SEO Practices to Avoid at All Costs (Risky Techniques)<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|7px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u274c Creating Fake Customer Reviews<\/p>\n<p>\u279c This can lead to the suspension of your Google Business Profile.<\/p>\n<p>\u274c Duplicating Content Across Multiple Local Pages<\/p>\n<p>\u279c Google penalizes similar pages: create unique content for each location.<\/p>\n<p>\u274c Artificially Stuffing City Keywords<\/p>\n<p>\u279c Example: \u201cplumber Paris Marseille Lyon Toulouse\u201d on the same page = over-optimization.<\/p>\n<p>\u274c Listing Your Business on Low-Quality Directories<\/p>\n<p>\u279c Spammy backlinks harm your authority.<\/p>\n<p>\u274c Cloaking (Showing Different Content to Google and Users)<\/p>\n<p>\u279c A very risky technique, detectable by algorithms.<\/p>\n<p>\u274c Faking a Business Location in a City Where You\u2019re Not Actually Based<\/p>\n<p>\u279c Google may remove your listing if the location is fraudulent.<\/p>\n<p>\u274c Buying Irrelevant Links to Artificially Boost Authority<\/p>\n<p>\u279c It\u2019s better to earn natural links from reliable local websites.<\/p>\n<p>\u274c Using Automated Services to \u043c\u0430\u0441\u0441\u043e\u0432ely Create Local Citations<\/p>\n<p>\u279c Risk of misinformation and inconsistent NAP (Name, Address, Phone).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||8px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Conclusion: Why Invest in Local SEO Now<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|27px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Local SEO is now an essential lever for businesses looking to attract customers within their catchment area.<\/p>\n<p>It is quick to implement, cost-effective, sustainable, and relies on powerful tools like Google Business Profile.<\/p>\n<p>\ud83d\udc68\u200d\ud83d\udcbc Looking for a <a href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/local-seo-consultant\/\">local SEO consultant<\/a>? Book an appointment now for a free mini local SEO audit!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#00314c&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;38px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Learn More About This Topic:<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;-5px||10px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|22px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/local-business?hl=fr#:~:text=With%20Local%20Business%20structured%20data,other%20businesses)%2C%20and%20more.\" target=\"_blank\" rel=\"noopener\">Structured Local Business Data<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definitions of other terms related to SEO<\/a><\/p>\n<p>To go further, also discover:<br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-do-local-seo\/\">How to Do Local SEO?<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-improve-seo-with-local-seo\/\">How to Improve Your SEO Through Local SEO?<\/a><br \/>\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/why-cant-your-customers-find-you\/\">Why can&#8217;t your customers find you?<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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The next is applying them to your site and market.<\/p>\n<ul class=\"sy-checks\">\n<li>Direct application to your sector<\/li>\n<li>An action plan adapted to your situation<\/li>\n<li>Clear explanations, no needless jargon<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; button_text=&#8221;Talk about my project&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#ffdc26&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#000000&#8243; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;16px&#8221; button_letter_spacing=&#8221;-1px&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|true&#8221; custom_margin=&#8221;6px||0px|||&#8221; button_use_icon=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sy-workwrap&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"sy-wk sy-wv1 sy-pal1\">\n<div class=\"sy-wk-hd\">\n<div class=\"sy-wk-eye\">\/\/ PROOF &amp; METHOD<\/div>\n<h2 class=\"sy-wk-h\">One method, results, verifiable reviews<\/h2>\n<pee class=\"sy-wk-s\">Every local SEO Definition: project relies on measurable actions, transparent tracking and verifiable results.<\/pee><\/div>\n<div class=\"sy-wk-st\">\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<div><strong>+320<\/strong><small>SATISFIED CLIENTS<\/small><\/div>\n<div><strong>5.0 \u2605<\/strong><small>VERIFIED GOOGLE REVIEWS<\/small><\/div>\n<div><strong>+17<\/strong><small>YEARS OF EXPERIENCE<\/small><\/div>\n<\/div>\n<div class=\"sy-wk-g\">\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>001<\/b><em>REFERENCES \/ VERIFIED REVIEWS<\/em><\/div>\n<h3>Why Has Local SEO Become Essentia<\/h3>\n<pee>Users want to find solutions near them, quickly. Being visible in your city or region has therefore become strategic to capture this traffic.<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>6-12<\/strong><small>MONTHS FOR SOLID RESULTS<\/small><\/div>\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/credentials\/\">READ THE REFERENCES \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>002<\/b><em>PORTFOLIO \/ PROJECTS<\/em><\/div>\n<h3>How Does Local SEO Work?<\/h3>\n<pee>Local SEO is based on three main criteria used by Google\u2019s search engine to rank results:<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>100%<\/strong><small>POSITIVE REVIEWS 2026<\/small><\/div>\n<div><strong>11<\/strong><small>ACTIVE PROJECTS<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/portfolio\/\">VIEW THE PORTFOLIO \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>003<\/b><em>METHOD \/ EXPERTISE<\/em><\/div>\n<h3>The Different Types of SEO: Local, National &amp; International<\/h3>\n<pee>\ud83d\udd39 Target: Customers within a specific geographic area (city, neighborhood, region).\ud83d\udd39 Goal: Appear in local search results (Google Maps, \u201cnear me\u201d\u2026<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>+320<\/strong><small>SATISFIED CLIENTS<\/small><\/div>\n<div><strong>6-12<\/strong><small>MONTHS FOR SOLID RESULTS<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/seo-services\/\">SEE MY SEO SERVICES \u2192<\/a><\/article>\n<\/div>\n<div class=\"sy-wk-cta\">\n<div><b>WHAT IF IT WERE YOUR TURN?<\/b><span>Tell me about your project and I will reply with a first diagnosis.<\/span><\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">SEND A BRIEF<\/a><a class=\"o\" href=\"https:\/\/www.seoyass.com\/en\/seo-audit\/mini-seo-audit\/\">FREE MINI-AUDIT<\/a><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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I have worked with small and medium-sized businesses, successfully completing more than 350 projects.<\/pee><pee>Passionate about local SEO, I continue to learn and refine my strategies to deliver the best performance for my clients.<\/pee>\n<div class=\"sy-bio-s\">\n<div><b>350+<\/b><small>Projects<\/small><\/div>\n<div><b>5.0 \u2605<\/b><small>Google reviews<\/small><\/div>\n<div><b>17+<\/b><small>Years of experience<\/small><\/div>\n<\/div>\n<div class=\"sy-bio-c\"><a class=\"sy-bio-a\" href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/self-taught-seo-consultant\/\">About Me \u2192<\/a><a class=\"sy-bio-o\" href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">Contact me<\/a><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO Definition: Understanding Local Search Optimization and Its Levers<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home : SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">Definition of Local SEO<\/span><\/li><\/ol><\/nav>Local SEO, or local search engine optimization, refers to all the techniques aimed at optimizing a business\u2019s visibility in geolocated search results, particularly on Google Maps and in the Local Pack. It is a specific branch of search engine optimization (SEO), [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":322974,"parent":280935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-280962","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local SEO Definition: What is Local SEO?<\/title>\n<meta name=\"description\" content=\"Discover the definition of local SEO and its importance in strengthening your online visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seoyass.com\/en\/definition\/local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO Definition: What is Local SEO?\" \/>\n<meta property=\"og:description\" content=\"Discover the definition of local SEO and its importance in strengthening your online visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seoyass.com\/en\/definition\/local-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"International SEO Consultant Specializing in Local SEO \u2013 SeoYass\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T19:06:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/03\/Local-SEO-Definition-seoyass.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Local SEO Definition: What is Local SEO?\" \/>\n<meta name=\"twitter:description\" content=\"Discover the definition of local SEO and its importance in strengthening your online visibility.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/03\/Local-SEO-Definition-seoyass.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/local-seo\\\/\",\"url\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/local-seo\\\/\",\"name\":\"Local SEO Definition: What is Local SEO?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/local-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/local-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Local-SEO-Definition-seoyass.jpg\",\"datePublished\":\"2024-08-10T20:17:40+00:00\",\"dateModified\":\"2026-08-17T19:06:39+00:00\",\"description\":\"Discover the definition of local SEO and its importance in strengthening your online visibility.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/local-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/local-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/local-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Local-SEO-Definition-seoyass.jpg\",\"contentUrl\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Local-SEO-Definition-seoyass.jpg\",\"width\":450,\"height\":450,\"caption\":\"Local SEO Definition\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/local-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Definition \u2013 SEO terms\",\"item\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/definition\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Definition of Local SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.seoyass.com\\\/en\\\/\",\"name\":\"International SEO Consultant Specializing in Local SEO \u2013 SeoYass\",\"description\":\"SeoYass - 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