{"id":280939,"date":"2024-08-08T21:09:52","date_gmt":"2024-08-08T21:09:52","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=280939"},"modified":"2026-08-17T19:03:57","modified_gmt":"2026-08-17T19:03:57","slug":"seo","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/seo\/","title":{"rendered":"Definition of SEO"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;linear&#8221; background_color_gradient_direction=&#8221;155deg&#8221; background_color_gradient_stops=&#8221;#070b14 0%|#0f1623 50%|#18263f 100%&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||16px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; custom_margin=&#8221;26px|auto||auto|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||34px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;order: 2;||margin-bottom: 0px !important;&#8221; custom_css_main_element_phone=&#8221;order: 2;||margin-bottom: 0px !important;&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Share Tech|700|||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#96c5f2&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;55px&#8221; custom_margin=&#8221;12px||-4px|||&#8221; custom_padding=&#8221;||3px|||&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;60px&#8221; header_line_height_phone=&#8221;40px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Definition of Search Engine Optimization (SEO)<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_orientation=&#8221;right&#8221; module_class=&#8221;sy-bcm&#8221; custom_margin=&#8221;|0px|16px||false|false&#8221; custom_padding=&#8221;|3px||0px|false|false&#8221; min_height=&#8221;0px&#8221;]<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home : SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">Definition of SEO<\/span><\/li><\/ol><\/nav>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;29px&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; 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button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;20px&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; button_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|false&#8221; custom_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; custom_padding_phone=&#8221;10px||10px|15px|true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;12px|||||&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;top_two_btn sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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_builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4px||21px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;500px&#8221; custom_margin=&#8221;22px|auto||auto|false|false&#8221; custom_padding=&#8221;8px|||||&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||41px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;&#8221;][et_pb_column type=&#8221;4_4&#8243; 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header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Formal Definition<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;29px&#8221; width=&#8221;105%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|-38px||-21px|false|false&#8221; custom_padding=&#8221;|4px||4px|false|true&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Search Engine Optimization (<strong>SEO<\/strong>) refers to all the processes implemented to optimize the understanding, indexing, and ranking of web content by a search engine.<\/p>\n<p>Unlike paid search (SEA), it does not involve direct payment to appear in the results.<\/p>\n<p>It relies on several technical, semantic, and popularity factors aimed at improving the organic visibility of a website.<\/p>\n<p>The objective is to appear in the top positions of search engine results (such as <a href=\"https:\/\/www.google.fr\/\" target=\"_blank\" rel=\"noopener\" title=\"Moteur de Recherche Google\">Google<\/a>) in a sustainable and long-term way.<\/p>\n<p>Good SEO helps attract qualified traffic, strengthen online brand awareness, and optimize digital return on investment.<\/p>\n<p>It requires an ongoing strategy based on analyzing search intent, optimizing content, and following the best practices set by search engines.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-3px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Objectives of Search Engine Optimization<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|31px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]\u2705 Increase a website\u2019s visibility on search engines.<\/p>\n<p>\u2705 Generate qualified and sustainable traffic.<\/p>\n<p>\u2705 Improve the website\u2019s authority and credibility.<\/p>\n<p>\u2705 Boost conversions (sales, sign-ups, contacts).<\/p>\n<p>\u2705 Reduce dependence on paid advertising.[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; 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header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||-1px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How does Search Engine Optimization work on Google?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;24px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>\ufeffStep<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Crawl<\/td>\n<td>Exploration of web pages by robots (bots\/crawlers)<\/td>\n<\/tr>\n<tr>\n<td>Indexing<\/td>\n<td>Storage and organization of pages in the search engine database<\/td>\n<\/tr>\n<tr>\n<td>Ranking<\/td>\n<td>Display of pages based on their relevance to a given query<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;7px||26px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;25px|auto||auto||&#8221; custom_padding=&#8221;3px||3px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The 3 pillars of SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|25px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SEO is built around three fundamental pillars, each playing a crucial role in a website\u2019s ranking.<\/p>\n<h3>1.1 Technical SEO<\/h3>\n<p>\ud83d\udd39 Site structure<\/p>\n<p>\ud83d\udd39 Loading speed (Core Web Vitals)<\/p>\n<p>\ud83d\udd39 Mobile adaptability (responsive design)<\/p>\n<p>\ud83d\udd39 Security (HTTPS)<\/p>\n<p>\ud83d\udd39 Robots.txt and sitemap.xml files<\/p>\n<h3>1.2 On-page SEO (Content)<\/h3>\n<p>\ud83d\udd39 Strategic use of keywords<\/p>\n<p>\ud83d\udd39 HTML tags (title, H1, H2\u2026)<\/p>\n<p>\ud83d\udd39 Content quality (original, useful, up-to-date)<\/p>\n<p>\ud83d\udd39 Logical structure (semantic cocoon)<\/p>\n<p>\ud83d\udd39 Rich data (schema.org)<\/p>\n<p>To go further, discover my On-page SEO service dedicated to the technical and editorial optimization of your content.<\/p>\n<h3>1.3 Off-page SEO (Popularity)<\/h3>\n<p>\ud83d\udd39 Quality backlinks (incoming links)<\/p>\n<p>\ud83d\udd39 Domain authority<\/p>\n<p>\ud83d\udd39 Social media and shares<\/p>\n<p>\ud83d\udd39 Citations (local notoriety)<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/seo-services\/&#8221; url_new_window=&#8221;off&#8221; button_text=&#8221;Discover My Local SEO Service&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#96c5f2&#8243; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;20px&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;16px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; button_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|false&#8221; custom_padding_tablet=&#8221;12px|20px|12px|20px|true|true&#8221; custom_padding_phone=&#8221;10px||10px|15px|true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;12px|||||&#8221; button_use_icon=&#8221;on&#8221; button_icon=&#8221;&#xf061;||fa||900&#8243; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;top_two_btn sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||24px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||1px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SEO vs SEA Comparison<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;16px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>\ufeffCriteria<\/th>\n<th>Organic Search (SEO)<\/th>\n<th>Paid Search (SEA)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cost<\/td>\n<td>Free (excluding time and tools)<\/td>\n<td>Paid per click<\/td>\n<\/tr>\n<tr>\n<td>Time to Results<\/td>\n<td>Medium \/ long term<\/td>\n<td>Immediate<\/td>\n<\/tr>\n<tr>\n<td>Duration of Impact<\/td>\n<td>Sustainable<\/td>\n<td>Temporary<\/td>\n<\/tr>\n<tr>\n<td>User Trust<\/td>\n<td>High<\/td>\n<td>Medium<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||12px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto|10px|auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;5px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why is Search Engine Optimization essential?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|11px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 90% of internet users do not go beyond the first page of Google.<\/p>\n<p>\ud83d\udd39 70% of clicks go to organic results.<\/p>\n<p>\ud83d\udd39 A well-ranked website gains visibility and credibility.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||15px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Methodology: How to optimize Search Engine Optimization<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; ol_line_height=&#8221;1.7em&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|0px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Here are the main actions to carry out in an SEO strategy:<\/p>\n<h3>\u00c9tapes de L\u2019optimisation SEO<\/h3>\n<ol>\n<li><a href=\"https:\/\/www.seoyass.com\/audit-seo\/\">Audit SEO<\/a> (technique, contenu, popularit\u00e9).<\/li>\n<li>Recherche de mots-cl\u00e9s (intention de recherche, longue tra\u00eene).<\/li>\n<li>Cr\u00e9ation de contenu optimis\u00e9 (s\u00e9mantique riche, structur\u00e9, utile).<\/li>\n<li>Optimisation technique (vitesse, accessibilit\u00e9, code propre).<\/li>\n<li>Strat\u00e9gie de netlinking (liens entrants naturels).<\/li>\n<li>Suivi et analyse des performances SEO.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||20px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;13px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Associated Keywords and Entities<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|17px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\ud83d\udd39 Primary keywords: Definition of Search Engine Optimization, SEO.<\/p>\n<p>\ud83d\udd39 Secondary keywords: Search engine, online visibility, organic traffic, SEO strategy.<\/p>\n<p>\ud83d\udd39 SEO entities: Google, website, backlink, algorithm, crawl, index, SERP, link building.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||22px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;8px||2px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Tools for Search Engine Optimization<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;96%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;23px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-dt&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<table class=\"sy-table\">\n<thead>\n<tr>\n<th>Tool<\/th>\n<th>Main Purpose<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google Search Console<\/td>\n<td>Tracking indexing and performance<\/td>\n<\/tr>\n<tr>\n<td>Google Analytics<\/td>\n<td>Analyzing traffic and user behavior<\/td>\n<\/tr>\n<tr>\n<td>Screaming Frog<\/td>\n<td>Technical audit and website crawling<\/td>\n<\/tr>\n<tr>\n<td>SEMrush \/ Ahrefs<\/td>\n<td>Keyword research, backlinks, competition analysis<\/td>\n<\/tr>\n<tr>\n<td>Yoast SEO \/ Rank Math<\/td>\n<td>On-page optimization for CMS (e.g., WordPress)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||18px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Local SEO and International SEO<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|15px|43px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>\ud83d\udccd Local SEO<\/h3>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/definition\/local-seo\/\">Local SEO<\/a> is ideal for nearby businesses (restaurants, artisans, local services). Optimization includes:<\/p>\n<p>\ud83d\udd39 Google Business Profile<\/p>\n<p>\ud83d\udd39 Customer reviews<\/p>\n<p>\ud83d\udd39 Local data (NAP)<\/p>\n<h3>\ud83c\udf10 International SEO<\/h3>\n<p>Requires:<\/p>\n<p>\ud83d\udd39 Multilingual content<\/p>\n<p>\ud83d\udd39 Hreflang<\/p>\n<p>\ud83d\udd39 Servers or domains adapted by geographic region<\/p>\n<p>\ud83d\udc68\u200d\ud83d\udcbc Looking for an <a href=\"https:\/\/www.seoyass.com\/definition\/seo-local\/\">experienced local SEO consultant<\/a>?<\/p>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">Contact me<\/a>, a local SEO expert, to boost your visibility where it matters most. Book now for a free mini local SEO audit!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||19px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;13px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SEO Timeline and Cost<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|16px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Timeline:<\/h3>\n<p>\ud83d\udd39 Visible results within 3 to 6 months, sometimes longer depending on competition.<\/p>\n<h3>Cost:<\/h3>\n<p>\ud83d\udd39 Work time or <a href=\"https:\/\/www.seoyass.com\/en\/seo-agency\/\">SEO agency<\/a> services<\/p>\n<p>\ud83d\udd39 Professional tools (monthly subscription)<\/p>\n<p>\ud83d\udd39 Content creation \/ link building<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||17px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;17px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SEO Best Practices<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|17px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u2714\ufe0f Create unique, structured, and useful content.<\/p>\n<p>\u2714\ufe0f Focus on user intent.<\/p>\n<p>\u2714\ufe0f Optimize images (size, alt text).<\/p>\n<p>\u2714\ufe0f Regularly update pages.<\/p>\n<p>\u2714\ufe0f Use engaging titles and meta descriptions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||18px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;6px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Practices to Avoid (Black Hat SEO)<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|14px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u274c Mass buying of links.<\/p>\n<p>\u274c Duplicate content.<\/p>\n<p>\u274c Keyword stuffing.<\/p>\n<p>\u274c Cloaking (showing different content to search engines and users).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||17px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;9px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>R\u00e9sum\u00e9 of Search Engine Optimization (SEO)<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|12px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Search Engine Optimization<\/strong> is much more than a simple marketing technique: it is a fundamental strategic lever for any business or online content creator.<\/p>\n<p>When well mastered, it allows a website to be sustainably positioned in the top Google results and to attract qualified traffic without relying on advertising.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;36px||44px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; width=&#8221;96%&#8221; custom_margin=&#8221;12px|auto||auto||&#8221; custom_padding=&#8221;9px||9px||true|&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;#00314c&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;50px&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;38px||14px|||&#8221; header_2_font_size_tablet=&#8221;34px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;50px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>See Also:<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;33px&#8221; header_3_font=&#8221;Share Tech||||on||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;34px&#8221; header_3_letter_spacing=&#8221;-1px&#8221; header_3_line_height=&#8221;50px&#8221; min_height=&#8221;134.8px&#8221; custom_margin=&#8221;-5px||10px|0px|false|false&#8221; custom_padding=&#8221;2px|20px|22px|40px|false|false&#8221; custom_padding_tablet=&#8221;|20px||40px|false|false&#8221; custom_padding_phone=&#8221;|||15px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;33px&#8221; text_line_height_phone=&#8221;29px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;34px&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_line_height_tablet=&#8221;50px&#8221; header_3_line_height_phone=&#8221;35px&#8221; header_3_line_height_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]\ud83d\udd39 <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide?hl=fr\" target=\"_blank\" rel=\"noopener\" title=\"Search Engine Optimization Google\">Search Engine Optimization<\/a><br \/>\n\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definitions of other terms related to Search Engine Optimization<\/a><\/p>\n<p>To go further, also discover:<br \/>\n\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/what-is-seo\/\">What is SEO?<\/a><br \/>\n\ud83d\udd39 <a href=\"https:\/\/www.seoyass.com\/en\/blog\/how-to-do-local-seo\/\">How to do local SEO?<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sy-feat sy-fv0 sy-pal3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0f1623&#8243; custom_padding=&#8221;40px||40px||true|false&#8221; custom_padding_phone=&#8221;25px||25px||true|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_text module_class=&#8221;sy-gradtxt&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Share Tech|700|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;38px&#8221; header_2_line_height=&#8221;46px&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;42px&#8221; header_2_line_height_phone=&#8221;35px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||10px|||&#8221;]<\/p>\n<h2>Definition of SEO: understand to rank better<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Share Tech||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;32px&#8221; text_font_size_tablet=&#8221;19px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Discover the clear, concise definition of SEO (Search Engine Optimization) and learn how it helps your website rank higher on Google. The next is applying them to your site and market.<\/p>\n<ul class=\"sy-checks\">\n<li>Direct application to your sector<\/li>\n<li>An action plan adapted to your situation<\/li>\n<li>Clear explanations, no needless jargon<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.seoyass.com\/en\/contact-me\/&#8221; button_text=&#8221;Talk about my project&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#cfe3ff&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#000000&#8243; button_border_radius=&#8221;8px&#8221; button_font=&#8221;Share Tech|700|||||||&#8221; button_text_size=&#8221;16px&#8221; button_letter_spacing=&#8221;-1px&#8221; custom_padding=&#8221;11px|24px|11px|24px|true|true&#8221; custom_margin=&#8221;6px||0px|||&#8221; button_use_icon=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#111111&#8243; module_class=&#8221;sy-dbtn&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"sy-vis\"><svg viewBox=\"0 0 560 470\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"Definition of SEO\"><defs><linearGradient id=\"g280939\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\"><stop offset=\"0\" stop-color=\"#cfe3ff\"\/><stop offset=\"1\" stop-color=\"#EDF000\"\/><\/linearGradient><linearGradient id=\"c280939\" x1=\"0\" y1=\"0\" x2=\"0\" y2=\"1\"><stop offset=\"0\" stop-color=\"#16253f\"\/><stop offset=\"1\" stop-color=\"#0a0d1c\"\/><\/linearGradient><radialGradient id=\"r280939\" cx=\".5\" cy=\".5\" r=\".5\"><stop offset=\"0\" stop-color=\"#cfe3ff\" stop-opacity=\".32\"\/><stop offset=\"1\" stop-color=\"#cfe3ff\" stop-opacity=\"0\"\/><\/radialGradient><\/defs><circle cx=\"280\" cy=\"225\" r=\"225\" fill=\"url(#r280939)\"\/><rect x=\"50\" y=\"58\" width=\"460\" height=\"326\" rx=\"28\" fill=\"url(#c280939)\" stroke=\"#00314c\" stroke-width=\"2\"\/><circle cx=\"82\" cy=\"88\" r=\"6\" fill=\"#ff6b6b\"\/><circle cx=\"102\" cy=\"88\" r=\"6\" fill=\"#cfe3ff\"\/><circle cx=\"122\" cy=\"88\" r=\"6\" fill=\"#4ade80\"\/><rect x=\"146\" y=\"80\" width=\"300\" height=\"16\" rx=\"8\" fill=\"#0f1a2e\"\/><path d=\"M280 150 C240 128 190 128 130 140 V330 C190 318 240 318 280 340Z\" fill=\"#0f1a2e\" stroke=\"#cfe3ff\" stroke-width=\"3\"\/><path d=\"M280 150 C320 128 370 128 430 140 V330 C370 318 320 318 280 340Z\" fill=\"#0f1a2e\" stroke=\"#EDF000\" stroke-width=\"3\"\/><rect x=\"156\" y=\"170\" width=\"96\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"308\" y=\"170\" width=\"76\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"156\" y=\"198\" width=\"76\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"308\" y=\"198\" width=\"96\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"156\" y=\"226\" width=\"96\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"308\" y=\"226\" width=\"76\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"156\" y=\"254\" width=\"76\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"308\" y=\"254\" width=\"96\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"156\" y=\"282\" width=\"96\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"308\" y=\"282\" width=\"76\" height=\"7\" rx=\"3.5\" fill=\"#2a4466\"\/><rect x=\"156\" y=\"148\" width=\"70\" height=\"11\" rx=\"5.5\" fill=\"url(#g280939)\"\/><path d=\"M392 126 v52 l14 -12 l14 12 v-52Z\" fill=\"#EDF000\"\/><circle cx=\"400\" cy=\"300\" r=\"34\" fill=\"#0a0d1c\" stroke=\"url(#g280939)\" stroke-width=\"7\"\/><path d=\"M424 324 l34 34\" stroke=\"url(#g280939)\" stroke-width=\"11\" stroke-linecap=\"round\"\/><g><rect x=\"165.3\" y=\"392\" width=\"229.5\" height=\"48\" rx=\"24\" fill=\"#EDF000\"\/><text x=\"280\" y=\"423\" font-family=\"Share Tech,Arial,sans-serif\" font-weight=\"700\" font-size=\"18\" fill=\"#0a0d1c\" text-anchor=\"middle\" textLength=\"185.5\" lengthAdjust=\"spacingAndGlyphs\">Definition of SEO<\/text><\/g><g><rect x=\"340\" y=\"22\" width=\"160\" height=\"42\" rx=\"21\" fill=\"#0a0d1c\" stroke=\"#cfe3ff\" stroke-width=\"2\"\/><text x=\"420\" y=\"49\" font-family=\"Share Tech,Arial,sans-serif\" font-weight=\"700\" font-size=\"17\" fill=\"#cfe3ff\" text-anchor=\"middle\" textLength=\"126\" lengthAdjust=\"spacingAndGlyphs\">Visibility \u2191<\/text><\/g><\/svg><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;sy-workwrap&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221;][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;92%&#8221; max_width=&#8221;1200px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"sy-wk sy-wv3 sy-pal1 sy-wc\">\n<div class=\"sy-wk-hd\">\n<div class=\"sy-wk-eye\">\/\/ RESULTS &amp; REFERENCES<\/div>\n<h2 class=\"sy-wk-h\">One method, results, verifiable reviews<\/h2>\n<pee class=\"sy-wk-s\">Every definition of SEO project relies on measurable actions, transparent tracking and verifiable results.<\/pee><\/div>\n<div class=\"sy-wk-st\">\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<div><strong>+320<\/strong><small>SATISFIED CLIENTS<\/small><\/div>\n<div><strong>5.0 \u2605<\/strong><small>VERIFIED GOOGLE REVIEWS<\/small><\/div>\n<div><strong>+17<\/strong><small>YEARS OF EXPERIENCE<\/small><\/div>\n<\/div>\n<div class=\"sy-wk-g\">\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>001<\/b><em>REFERENCES \/ VERIFIED REVIEWS<\/em><\/div>\n<h3>Formal Definition<\/h3>\n<pee>Search Engine Optimization (SEO) refers to all the processes implemented to optimize the understanding, indexing, and ranking of web content by a\u2026<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>5.0<\/strong><small>GOOGLE RATING<\/small><\/div>\n<div><strong>+320<\/strong><small>SATISFIED CLIENTS<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/credentials\/\">READ THE REFERENCES \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>002<\/b><em>PORTFOLIO \/ PROJECTS<\/em><\/div>\n<h3>How does Search Engine Optimization work on Google?<\/h3>\n<pee>SEO is built around three fundamental pillars, each playing a crucial role in a website\u2019s ranking.<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>+350<\/strong><small>COMPLETED PROJECTS<\/small><\/div>\n<div><strong>+17<\/strong><small>YEARS OF EXPERIENCE<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/portfolio\/\">VIEW THE PORTFOLIO \u2192<\/a><\/article>\n<article class=\"sy-wk-c\">\n<div class=\"sy-wk-top\"><b>003<\/b><em>METHOD \/ EXPERTISE<\/em><\/div>\n<h3>The 3 pillars of SEO<\/h3>\n<pee>SEO is built around three fundamental pillars, each playing a crucial role in a website\u2019s ranking.<\/pee>\n<div class=\"sy-wk-tags\"><span>EXPERTISE<\/span><span>METHOD<\/span><span>FIELD WORK<\/span><\/div>\n<div class=\"sy-wk-m\">\n<div><strong>11<\/strong><small>ACTIVE PROJECTS<\/small><\/div>\n<div><strong>5.0<\/strong><small>GOOGLE RATING<\/small><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/seo-services\/\">SEE MY SEO SERVICES \u2192<\/a><\/article>\n<\/div>\n<div class=\"sy-wk-cta\">\n<div><b>WANT TO BE THE NEXT CASE?<\/b><span>Tell me about your project and I will reply with a first diagnosis.<\/span><\/div>\n<p><a href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">SEND A BRIEF<\/a><a class=\"o\" href=\"https:\/\/www.seoyass.com\/en\/seo-audit\/mini-seo-audit\/\">FREE MINI-AUDIT<\/a><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;13px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Open Sans|700|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;11px|17%|11px|11%|true|false&#8221; custom_padding_tablet=&#8221;|31px||24px|true|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;14px&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#ffdc26&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_border_color__hover_enabled=&#8221;on|desktop&#8221; button_border_color__hover=&#8221;#FFDC26&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0a0d1c&#8221; custom_margin=&#8221;-3px||||false|false&#8221; custom_padding=&#8221;40px||50px||true|false&#8221; custom_padding_phone=&#8221;24px||34px||true|false&#8221;][et_pb_row _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;94%&#8221; max_width=&#8221;1160px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;][et_pb_code _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<style>.sy-bio{display:grid;grid-template-columns:270px 1fr;gap:38px;align-items:center;max-width:1100px;margin:0 auto;padding:36px 40px;border-radius:30px;background:linear-gradient(135deg,#14233d 0%,#0a0f1d 60%,#070b14 100%);border:1px solid rgba(127,227,255,.3);box-shadow:0 0 0 1px rgba(77,163,255,.1),0 26px 70px rgba(0,0,0,.55),0 0 60px rgba(77,163,255,.18)}.sy-bio-ph{position:relative;width:240px;margin:0 auto}.sy-bio-ph a{display:block;padding:6px;border-radius:50%;background:conic-gradient(from 200deg,#f548a0,#f57c35,#ffdc26,#7fe3ff,#f548a0)}.sy-bio-ph img{display:block;width:100%;height:auto;aspect-ratio:1\/1;object-fit:cover;border-radius:50%;border:4px solid #0a0f1d}.sy-bio-b{position:absolute;left:50%;bottom:-14px;transform:translateX(-50%);white-space:nowrap;background:#ffdc26;color:#0a0d1c;border-radius:999px;padding:7px 18px;font:700 17px Share Tech,sans-serif;box-shadow:0 8px 22px rgba(0,0,0,.45)}.sy-bio-k{display:inline-block;margin:0 0 6px;color:#7fe3ff;font:700 14px Share Tech,sans-serif;letter-spacing:3px;text-transform:uppercase}.sy-bio-n{margin:0 0 12px;font:700 38px\/1.1 Share Tech,sans-serif;background:linear-gradient(90deg,#fff,#96c5f2 55%,#7fe3ff);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}.sy-bio-tx p{margin:0 0 12px;padding:0;color:#e8f0fb;font:19px\/1.6 Share Tech,sans-serif}.sy-bio-tx p a{color:#7fe3ff;text-decoration:underline;text-underline-offset:3px}.sy-bio-s{display:flex;flex-wrap:wrap;gap:12px;margin:16px 0 20px}.sy-bio-s div{background:rgba(255,255,255,.06);border:1px solid rgba(127,227,255,.25);border-radius:16px;padding:10px 18px;min-width:120px}.sy-bio-s b{display:block;color:#ffdc26;font:700 24px\/1.1 Share Tech,sans-serif}.sy-bio-s small{display:block;color:#9fb7d6;font:13px Share Tech,sans-serif;letter-spacing:1px;text-transform:uppercase}.sy-bio-c{display:flex;flex-wrap:wrap;gap:12px}.sy-bio-a,.sy-bio-o{display:inline-flex;align-items:center;gap:8px;border-radius:12px;padding:12px 24px;font:700 18px Share Tech,sans-serif;text-decoration:none!important;transition:transform .2s,background .2s,color .2s,box-shadow .2s}.sy-bio-a{background:#96c5f2;color:#0a0d1c!important;border:1px solid #96c5f2}.sy-bio-o{background:transparent;color:#fff!important;border:1px solid rgba(255,255,255,.55)}.sy-bio-a:hover{background:#ffdc26;border-color:#ffdc26;transform:translateY(-2px);box-shadow:0 10px 24px rgba(255,220,38,.28)}.sy-bio-o:hover{background:rgba(255,255,255,.1);transform:translateY(-2px)}@media(max-width:860px){.sy-bio{grid-template-columns:1fr;padding:28px 22px;text-align:center}.sy-bio-s,.sy-bio-c{justify-content:center}.sy-bio-ph{width:200px;margin-bottom:12px}}<\/style>\n<div class=\"sy-bio\">\n<div class=\"sy-bio-ph\"><a href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/\"><img decoding=\"async\" src=\"https:\/\/www.seoyass.com\/wp-content\/uploads\/2026\/08\/meilleur-consultant-seo-international-seoyass.jpg\" alt=\"SeoYass, SEO consultant\" loading=\"lazy\" width=\"240\" height=\"240\"><\/a><span class=\"sy-bio-b\">17+ years of SEO<\/span><\/div>\n<div class=\"sy-bio-tx\"><span class=\"sy-bio-k\">Your SEO consultant<\/span><\/p>\n<div class=\"sy-bio-n\">SeoYass<\/div>\n<pee>I am <a href=\"https:\/\/www.seoyass.com\/en\/\">SeoYass, an SEO expert<\/a> with over 17 years of experience. I have worked with small and medium-sized businesses, successfully completing more than 350 projects.<\/pee><pee>Passionate about local SEO, I continue to learn and refine my strategies to deliver the best performance for my clients.<\/pee>\n<div class=\"sy-bio-s\">\n<div><b>350+<\/b><small>Projects<\/small><\/div>\n<div><b>5.0 \u2605<\/b><small>Google reviews<\/small><\/div>\n<div><b>17+<\/b><small>Years of experience<\/small><\/div>\n<\/div>\n<div class=\"sy-bio-c\"><a class=\"sy-bio-a\" href=\"https:\/\/www.seoyass.com\/en\/seo-consultant\/self-taught-seo-consultant\/\">About Me \u2192<\/a><a class=\"sy-bio-o\" href=\"https:\/\/www.seoyass.com\/en\/contact-me\/\">Contact me<\/a><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definition of Search Engine Optimization (SEO)<nav class=\"sy-bc sy-bc-right\" aria-label=\"Breadcrumb\"><ol><li><a href=\"https:\/\/www.seoyass.com\/en\/\">Home : SeoYass<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><a href=\"https:\/\/www.seoyass.com\/en\/definition\/\">Definition \u2013 SEO terms<\/a><i aria-hidden=\"true\">\u00bb<\/i><\/li><li><span aria-current=\"page\">Definition of SEO<\/span><\/li><\/ol><\/nav>Search Engine Optimization (SEO) is a set of techniques and practices aimed at improving the ranking of a website in the non paid (also called \u201corganic\u201d) results of search engines such as Google, Bing, or Yahoo. The main objective of SEO is to increase a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":323060,"parent":280935,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-280939","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Definition of SEO : Understand Search Engine Optimization \u2013 SeoYass<\/title>\n<meta name=\"description\" content=\"Discover the clear, concise definition of SEO (Search Engine Optimization) and learn how it helps your website rank higher on Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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