{"id":280939,"date":"2024-08-08T21:09:52","date_gmt":"2024-08-08T21:09:52","guid":{"rendered":"https:\/\/www.seoyass.com\/en\/?page_id=280939"},"modified":"2026-04-26T15:01:57","modified_gmt":"2026-04-26T15:01:57","slug":"seo","status":"publish","type":"page","link":"https:\/\/www.seoyass.com\/en\/definition\/seo\/","title":{"rendered":"Definition of SEO"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#252731″ background_enable_image=”off” custom_padding=”4px||21px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”” width_phone=”95%” width_last_edited=”on|phone” min_height=”500px” custom_margin=”40px|auto||auto|false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column;” custom_css_main_element_phone=”display: flex;||flex-direction: column;”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order: 2;||margin-bottom: 0px !important;” custom_css_main_element_phone=”order: 2;||margin-bottom: 0px !important;”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”Share Tech|700|||||||” header_text_align=”left” header_text_color=”#96c5f2″ header_font_size=”45px” header_line_height=”55px” custom_margin=”12px||-4px|||” custom_padding=”||14px|||” header_font_size_tablet=”42px” header_font_size_phone=”34px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”60px” header_line_height_phone=”40px” header_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Definition of Search Engine Optimization (SEO)<\/h1>\n

[\/et_pb_text][difl_breadcrumbs separator_text=”\u00bb” breadcrumbs_background_bgcolor=”RGBA(255,255,255,0)” pages_background_bgcolor=”RGBA(255,255,255,0)” home_background_bgcolor=”RGBA(255,255,255,0)” active_page_background_bgcolor=”RGBA(255,255,255,0)” home_text=”Home: SeoYass” enable_custom_page=”off” show_on_front_page=”off” breadcrumbs_padding=”10px|10px|10px|0px|false|false” _builder_version=”4.27.4″ _module_preset=”default” pages_font_text_color=”#2ea3f2″ pages_font_font_size=”15px” pages_font_line_height=”1.5em” home_font_font_size=”15px” home_font_line_height=”1.6em” separator_text_font_font=”PT Serif||||||||” separator_text_font_text_color=”#FFFFFF” active_page_font_text_color=”#FFFFFF” active_page_font_font_size=”15px” width=”100%” module_alignment=”right” min_height=”69px” custom_margin=”-12px|-43px|6px||false|false” custom_padding=”||0px|1px|false|false” hover_enabled=”0″ pages_font_font_size_tablet=”15px” pages_font_font_size_phone=”11px” pages_font_font_size_last_edited=”on|desktop” home_font_font_size_tablet=”15px” home_font_font_size_phone=”11px” home_font_font_size_last_edited=”on|phone” active_page_font_font_size_tablet=”15px” active_page_font_font_size_phone=”11px” active_page_font_font_size_last_edited=”on|desktop” border_color_all_breadcrumbs_border=”RGBA(255,255,255,0)” border_color_all_separator_border=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/difl_breadcrumbs][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Share Tech||||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”29px” text_font_size_tablet=”22px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Search Engine Optimization (SEO)<\/strong> is a set of techniques and practices aimed at improving the ranking of a website in the non paid (also called \u201corganic\u201d) results of search engines such as Google, Bing, or Yahoo.<\/p>\n

The main objective of SEO is to increase a website\u2019s visibility, attract qualified traffic, and improve user experience while meeting the requirements of search engines.<\/p>\n

[\/et_pb_text][difl_dual_button btn_left_background_bgcolor=”#0053a5″ use_left_button_icon=”off” btn_right_background_bgcolor=”RGBA(255,255,255,0)” use_right_button_icon=”off” left_button=”Need help with SEO? SeoYass is here for you!” left_button_url=”https:\/\/www.seoyass.com\/en\/contact-me\/” left_button_margin=”|8px|||false|false” left_button_margin_tablet=”|8px|||false|false” left_button_margin_phone=”|4px|||false|false” left_button_margin_last_edited=”on|phone” left_button_padding=”11px|24px|11px|24px|true|false” left_button_padding_tablet=”12px|20px|12px|20px|true|true” left_button_padding_phone=”10px||10px|15px|true|false” left_button_padding_last_edited=”on|tablet” right_button_margin=”|||8px|false|false” right_button_margin_tablet=”|||8px|false|false” right_button_margin_phone=”|||4px|false|false” right_button_margin_last_edited=”on|phone” right_button_padding=”11px|24px|11px|24px|true|true” right_button_padding_tablet=”12px|20px|12px|20px|true|true” right_button_padding_phone=”10px|15px|10px|15px|true|true” right_button_padding_last_edited=”on|tablet” alignment=”center” module_class=”top_two_btn” _builder_version=”4.27.4″ _module_preset=”default” left_button_font=”Open Sans|700|||||||” left_button_text_color=”#ffffff” left_button_font_size=”16px” right_button_font=”Open Sans|700|||||||” right_button_text_color=”#96c5f2″ right_button_font_size=”16px” left_button_font_size_tablet=”15px” left_button_font_size_phone=”14px” left_button_font_size_last_edited=”on|tablet” right_button_font_size_tablet=”15px” right_button_font_size_phone=”14px” right_button_font_size_last_edited=”on|tablet” border_radii_left_button=”on|8px|8px|8px|8px” border_width_all_left_button=”2px” border_color_all_left_button=”#FFFFFF” border_radii_right_button=”on|8px|8px|8px|8px” border_width_all_right_button=”2px” border_color_all_right_button=”#0053A5″ locked=”off” global_colors_info=”{}” btn_left_background_bgcolor__hover_enabled=”on|desktop” btn_left_background_bgcolor__hover=”#00478c” btn_right_background_bgcolor__hover_enabled=”on|desktop” btn_right_background_bgcolor__hover=”rgba(0,83,165,0.1)”][\/difl_dual_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-bottom: 30px !important;” custom_css_main_element_phone=”margin-bottom: 30px !important;”][et_pb_image src=”https:\/\/www.seoyass.com\/en\/wp-content\/uploads\/2026\/03\/best-definition-of-SEO-seoyass-1.jpg” alt=”definition of SEO” title_text=”definition of seo – SeoYass” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”74%” max_width=”74%” custom_margin=”75px|||||” border_radii=”on|300px|300px|300px|300px” border_width_all=”3px” border_color_all=”#FFFFFF” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ background_enable_image=”off” custom_padding=”4px||21px|||” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” min_height=”500px” custom_margin=”22px|auto||auto|false|false” custom_padding=”8px|||||” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||41px||false|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;||flex-direction: column;” custom_css_main_element_phone=”display: flex;||flex-direction: column;”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”order: 2;||margin-bottom: 0px !important;” custom_css_main_element_phone=”order: 2;||margin-bottom: 0px !important;”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”Share Tech|700|||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”42px” header_2_line_height=”50px” max_width=”100%” module_alignment=”center” custom_margin=”45px|0px||0px|false|false” custom_padding=”|0px||0px|false|false” header_2_font_size_tablet=”34px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”50px” header_2_line_height_phone=”35px” header_2_line_height_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Formal Definition<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Share Tech||||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”29px” width=”105%” max_width=”100%” module_alignment=”center” custom_margin=”|-38px||-21px|false|false” custom_padding=”|4px||4px|false|true” text_font_size_tablet=”22px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Search Engine Optimization (SEO<\/strong>) refers to all the processes implemented to optimize the understanding, indexing, and ranking of web content by a search engine.<\/p>\n

Unlike paid search (SEA), it does not involve direct payment to appear in the results.<\/p>\n

It relies on several technical, semantic, and popularity factors aimed at improving the organic visibility of a website.<\/p>\n

The objective is to appear in the top positions of search engine results (such as Google<\/a>) in a sustainable and long-term way.<\/p>\n

Good SEO helps attract qualified traffic, strengthen online brand awareness, and optimize digital return on investment.<\/p>\n

It requires an ongoing strategy based on analyzing search intent, optimizing content, and following the best practices set by search engines.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#252731″ custom_margin=”-3px||||false|false” custom_padding=”7px|||||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ width=”96%” custom_margin=”58px|auto||auto||” custom_padding=”37px||37px||true|” border_radii=”on|50px|50px|50px|50px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”Share Tech|700|||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”42px” header_2_line_height=”50px” max_width=”90%” module_alignment=”center” custom_margin=”30px||14px|||” header_2_font_size_tablet=”34px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”50px” header_2_line_height_phone=”35px” header_2_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Objectives of Search Engine Optimization<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Share Tech||||||||” text_text_color=”#FFFFFF” text_font_size=”22px” text_line_height=”33px” header_3_font=”Share Tech||||on||||” header_3_text_color=”#FFFFFF” header_3_font_size=”34px” header_3_letter_spacing=”-1px” header_3_line_height=”50px” custom_margin=”0px||0px|0px|false|false” custom_padding=”2px|20px|31px|40px|false|false” custom_padding_tablet=”|20px||40px|false|false” custom_padding_phone=”|||15px|false|false” custom_padding_last_edited=”on|desktop” text_font_size_tablet=”20px” text_font_size_phone=”19px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”33px” text_line_height_phone=”29px” text_line_height_last_edited=”on|phone” header_3_font_size_tablet=”34px” header_3_font_size_phone=”26px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”50px” header_3_line_height_phone=”35px” header_3_line_height_last_edited=”on|desktop” global_colors_info=”{}”]\u2705 Increase a website\u2019s visibility on search engines.<\/p>\n

\u2705 Generate qualified and sustainable traffic.<\/p>\n

\u2705 Improve the website\u2019s authority and credibility.<\/p>\n

\u2705 Boost conversions (sales, sign-ups, contacts).<\/p>\n

\u2705 Reduce dependence on paid advertising.[\/et_pb_text][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]