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SEO of a website makes it possible to gain visibility on the search engine results pages. This is a great opportunity to market a website or a business. We have drawn up 10 criteria to optimize your SEO.

1. Adopt responsive design

Responsive design, or adaptive website, consists of developing a website that will adapt to the device with which the user connects. This technology responds to new uses: increased traffic via mobile devices (tablets, smartphones, connected watches, Smart TVs, etc.) with very different screen sizes. This change in the web design process allows a web page to be displayed optimally.

The mobile interface adapts to the size of the screen, but also to ease of navigation (larger and more spaced links, adapted menus, etc.). Responsive web design improves the user experience (UX). Developing this type of website increases traffic via mobile devices and therefore reduces the bounce rate. Responsive design has become the standard: Internet users expect all sites to be suitable!

2. Reduce the site loading time

In addition to a responsive website, you need to think about the loading speed of each web page. Indeed, Internet users have too many choices on the web and do not want to wait to access information or content. In addition, they can browse through a connection with a low speed.

Google penalizes sites that are too slow. A page loaded in 3 seconds or more will lose almost half of Internet users. This will increase the negative bounce rate and cause you to lose positions on the SERPs of Google, Bing or even Yahoo. Since 2010, Google has penalized websites with high load times: measure the speed of your website with PageSpeed.

So how do you improve your site’s loading speed? The # 1 criterion for limiting the wait and loading is to reduce the weight of the page. You can reduce the overall weight of a page by limiting the code to text ratio, but more importantly by reducing the weight of the heaviest elements like photos, visuals, infographics and videos. Use tools like Compressor.io for photos and host your videos with providers like Vimeo or YouTube.

3. Optimize your Tags and metadata

The Title tag and Meta Description tag provide a short description of the content of the web page. They have a very strategic role: you have to create the desire to click on your site! Good tags should be consistent with the landing page and your editorial line, include prompt action verbs and finally keywords. They are limited in number of characters: there are online SERP simulators to help you optimize your visibility on search engines.

The other tags on the h1, h2, h3 … hn page are chapters of your web pages: placing the vocabulary of the expressions you are targeting in these tags is a good way to improve your positioning on Google. But be careful not to overdo it, just reading all your titles should allow you to understand the content of the page without heavy repetitions.

4. Define a keywords strategy

Keyword research is one of the most strategic steps in SEO for a website. You must list all the Google queries that Internet users could make in order to come across your website and / or the queries on which you want to rank. This corresponds to your activity and your positioning in relation to your customers. Are you going to position yourself on “Cheap Smartphone Accessories” or “Premium Quality Smartphone Accessories”? Also think of natural queries oriented around questions “which Samsung model to choose?”… There are many keyword research tools like Mazen, SEMrush, Yooda Insight, Keywords Planner or even Google Trends.

5. Create qualitative content

One of the most important things is the content of a website. It will attract Internet users, convert Internet users into customers, but also play an essential role in the SEO of your site. The robots will crawl your content and the algorithms of Google and other search engines will try to determine what is the subject of your page and process many other criteria, which will allow them to position your website in relation to it. other content available on the internet. The content must be of good quality to participate in the good positioning of your website.

All SEO projects within the 1ere Position agency go into the hands of our experts in web writing and content marketing to increase the quality of your positions in search engines of course, but also to boost your transformation. . The content is with us R.O.I. !

6. Optimize content SEO

Web writing must satisfy both human internet users and robots. The use of a suitable lexical field, and meaningful lexies, and the use of the most important terms should be considered to provide optimal text content. Be careful, even the algorithms spot spelling and grammar errors as well as excessive optimization (over-optimization or keyword stuffing). These techniques can be harshly hit by search engines, moreover text written with an intention of “spam” will scare Internet users away.

7. Avoid duplicate content

“Just copy / paste the most attractive content from the competitors”. Search engines hate this kind of attitude and severely punish the practice of duplicate content. The web universe exists by creating new information every second that makes the web richer. Creating unique content (text, photos or videos) means being well regarded by search engines and making a difference with the competition!

8. Create efficient netlinking

Your website should bring new content to the World Wide Web but also fit into the constellation of websites. To be included with other sites, you must have a netlinking strategy in place. The links between the sites help regulate web traffic and enrich the browsing experience.

The outgoing links from your site must be contextualized and directed to quality sites with interesting content (therefore having a significant thematic trustflow). Backlinks are a great opportunity to optimize your SEO: if other sites refer to you with links, then you are a reliable site with an interest in readers. Ask your partners to direct links to your site!

Also remember to take care of your internal mesh, this is just as important. As soon as you can, create links in your content to enhance your different pages related to the theme of the page. It is therefore a matter of providing internal links to pages relating to the topic. This internal mesh approach is called a “semantic cocoon”.

9. Be present on social media

The web is social! It is impossible not to be present on social networks (Facebook, Twitter, Instagram, Pinterest, Snapchat, Linkedin): they are suitable for all companies and all sectors of activity depending on the targets and objectives to be achieved. You can use some of these social platforms as relays for your content.

Posting interesting and relevant content can also be a way to generate curiosity. We are talking about Social Media Optimization. Among the people who discover your content through RSNs, sooner or later there will be someone who will link you to a real site, which will then have a direct impact on your SEO.

10. Using google analytics and google search console

Google Analytics is the benchmark for web analytics tools. The web giant offers companies free tools that help improve statistical SEO monitoring. Google Analytics offers relevant and precise statistics that allow you to understand who your audience is, its behavior, traffic acquisition, conversion rate, but also analyzes on your SEA paid campaign (Adwords, display, etc.).

Your Website does not appear on first page of Google?

Why optimize your Google seo?

SEO is intimately linked to Google, so much so that we sometimes speak of Google SEO. With more than 90% of searches in almost all countries of the world, the American search engine enjoys an indisputable position in the market. In fact, SEOs focus primarily on this search engine to create SEO strategies and implement optimizations. In concrete terms, most of them follow Google’s instructions to webmasters to the letter and aim at all costs for the best possible position on Google.

With nearly 10 algorithm changes per day, Google is an ever-evolving engine. Ask Google SEO experts to take charge of your site and guide you to the best positions!

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